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Article Check - Modern Nurse, Online Nursing Magazine, Features Media's Portrayl of Nurses
When you start a corporation in Florida, you need to file for Articles of Incorporation (this is also known as Charter, Certificate of Incorporation or Letter Patent).When you file for this document in Florida, check with the state corporate filing office either through the Secretary of State of Florida or the Corporations Commissioner of Florida, and federal and state trademark offices for availability of the name you want to incorporate.The name of the corporation you include in your Articles of Incorporation must include a name and a corporate suffix. The name you want to give your corporation has to be distinct and descriptive, with a legal ending. The legal ending of the name indicates that your company is a legal corporation and not just a business registration of partnership. The legal endings you can choose from are Incorporated (Inc.), Limited (Ltd.), and Corporation (Corp.).In your Articles of Incorporation, you have to state the specific purpose of the corporation, whether it is a business or a non-profit organization. You are also required to specify the number of shares of stock that your corporation is authorized to have. The names, address and titles of the directors and officers are optional, though you may be required to apply for license, open a bank account, etc. Specify the name and the Florida street address of the initial registered agent. A post office box is not acceptable for an address.The registered agent must sign in the space provided and type or print the name, indicating acceptance of the designation. The name and address of the Incorporator needs to be specified as well. The incorporator too needs to sign in the space provided and type or print his
Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap
Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in small roles, but we haven’t had a male nurse as a principal yet. It’s a good point, actually; I’m scribbling a note to myself saying, ‘male nurse.’” (It’s true, he was scribbling. This could be another GH first, a male nurse in a major role…)
So, is Guza planning to use more of Epiphany? “Absolutely. She’s in for the long, long haul. There are three different story arches awaiting her. Sonya and Epiphany are going to be around for quite a while.” I’d bet that will make Sonya float on the nine cloud!
Before calling this “a wrap,” let’s review: Nurses impacted Epiphany’s life when she worked among them in her career as the LVN named Sonya Eddy. Nurses impacted Robert Guza, Jr.’s life through his own experiences, plus years of consulting and research. But the most exciting news is that nurses will continue to influence what we see on GH. “What I love is that I can call them (the nurse consultants) and not say, ‘What could happen if we did this?’ but rather, ‘What I would like is a situation where…’ and then list three or four dramatic things. What they’ll do is come back and say, ‘Okay, here’s what you do with this particular issue; you’ll do this particular surgery.’ They almost help me craft the story, you know what I mean? It’s wonderful!”
<So how does one survive the ever changing and evolving branding trends especially in the Internet Age? First up, an increasingly winning strategy will definitely require information about conditions inside and outside your chosen industry (non-customers, technologies besides those currently being used by your firm, present competitors, markets not currently served, and so on). It is to the advantage of a good business person to keep up-to-date with technologies being used in the NET by other corporate websites, before embarking on one’s own style of Net Branding.Second, and what experts admit to be the tricky part, is not only harvesting this information but weeding out the suitable ones from useless jargons. Present day entrepreneurs must deal with "information overload". Getting data in the NET is easy these days, but making sense of it, is the hard part. Research and refinement is very essential at this stage, to determine which of the data obtained may be applied accordingly to your company, your product or service.Third, making sure that one obtains the right hardware and software to assist you in achieving transitions of branding from what it is at present, to the virtual world of the Net. Issue here though, isn't buying expensive tools, but managing what is available (within the budget of the company) to achieve enriching results. [higher clientele and profits]Lastly, if you really want to survive this Net branding revolution, it is always important to remember basic things:[1] Get great ideas from your research but still keep your BRANDING STYLE AS ORIGINAL as possible. No sense being a copy cat because copy cats almost always end up as very poor imitations of the origina
It’s no secret: Nurses have been slamming the media for decades for their inappropriate portrayals of nurses as everything from servants to temptresses to bubble-headed accessories in medical settings. “When will someone portray nurses as they really are – hard-working, dedicated patient advocates and not the readily available playthings of licentious doctors?” outraged nurses have historically lamented. Well, take heart, outraged nurses, and allow us to introduce you to Epiphany.
When nurse Epiphany Johnson joined ABC’s daytime drama, General Hospital, we saw more than an ordinary nurse. We saw an extraordinary nurse whose entertaining portrayal of the role keeps the integrity of nursing intact. If you are a fan of General Hospital, you know who Epiphany is and why fans love her. For those of you who haven’t had a chance to catch Epiphany’s performance, quick, find a friend with TiVo!
Actress Sonya Eddy plays the role of Epiphany Johnson on General Hospital, or “GH,” as fans call it, a daytime drama that has been on the air for 43 years and is watched by many people who work in healthcare. Eddy’s character, Epiphany, is a no-nonsense, confident, knowledgeable, experienced, and slightly dominant nurse who keeps the rest of the GH characters in line. Fans love her for it.
Apparently, nurses love her, too. We caught Sonya Eddy on her way to the gym and asked how she feels about the enthusiastic feedback she’s getting from nurses. “I had no idea, none. It’s a privilege to have positive support from the nursing community.” Eddy offered an explanation for her convincing portrayal of a nurse: Not only do several of her family members work in healthcare, but Eddy herself is a licensed vocational nurse (LVN). She explained that her training as a nurse helps her keep it real on TV, “because I really can take your temperature and blood pressure.” Maybe this ability is subtly picked up on air, she suggests; she has worked in the field, so her actions come across as more genuine. And the best part? She is humble in the face of praise, giggling, “I’ll be floating on the nine cloud today!”
Epiphany’s role is clearly one of the more accurate portrayals of nurses in a hospital setting in the media today. Epiphany interacts with physicians and others as an equal member of the care team and takes risks on behalf of her patients. She voices her opinion, and it is valued, listened to, and respected. As Eddy sees it, Epiphany’s foremost interest is the professionalism of her job – and nothing gets in the way of taking care of the patients. Sometimes, the really fun times, she gets right up there in another character’s face, whether a physician or the chief of staff or another nurse, to make sure that things happen the way they should. This is not some subservient nurse just “following doctor’s orders.” This is Epiphany. Serendipity or strategic planning?
So, was this turnaround in the media’s classic portrayal of nursing intentional? Did GH actively plan to write in a nurse every bit as integral and respected as the doctors on the show? GH’s Emmy award-winning head writer, Robert Guza, Jr., lightheartedly explains, “I actually think that Epiphany thinks she’s at a bigger, higher level than the doctors.” Guza details what he had in mind for her. “The thing we wanted to do with Epiphany was to make her somebody extremely confident, somebody very good at what she does. No nonsense – she just has no tolerance for that, you know? So, in particular, (she encounters) a new doctor on our show who is arrogant and a womanizer, and she just sees right through him. She has no time and no interest and is constantly putting him in his place, which is really kind of wonderful.” Guza gushes over the public’s response to Epiphany, “There’s been a huge response to her, which is just fascinating!”
So, what is the key to Epiphany’s credibility as contrasted with the media portrayals we are used to seeing? Could it be Eddy’s actual experience working as an LVN in a hospital? “I’m just channeling other older nurses that I worked with. When I was new to the hospital, I watched the veterans for guidance,” explains Eddy, suggesting that what nurses pick up as more authentic is “just me putting my experiences into the character.” Eddy tells the story of her aunt, also a nurse. “One day my Aunty was working with a young doctor who was just barking out orders like an idiot. My Aunty said, ‘I’ve been nursing longer than you’ve been alive!’” (Doesn’t that sound just like something Epiphany might say?) Eddy says that after that incident, the doctor came to realize that her aunt could be a wonderful resource for him. Epiphany… well, make that Eddy… just really “gets it.” In fact, back in the beginning of the role when Eddy wore white quite a bit, she was so convincing that she was often mistaken for a nurse consultant on the set. Nursing is something she’s comfortable with, something she knows.
Just like with Epiphany, Guza deliberately creates other complex characters. “We do this with Elizabeth, too (nurse Elizabeth Spencer, played by Rebecca Herbst). We show these people in a hospital, in a work setting. It’s really important to see what these women do for a living, and you see them being very good at what they do in the hospital. And then, of course, they have to deal with enormous problems (because it’s a soap opera), and these personal difficulties frequently come up when they are still in the hospital.” It is creating this multilayered type of character that keeps GH authentic rather than using stereotypical tricks to portray professionals.
Sidestepping those stereotypes
Is it fair to say that GH steers away from exaggerated or false representations? “I think that’s accurate. If we are going to do it and we fall prey to that bad storytelling or bad characterization, it’s almost always somebody who you see somewhat violated, like a gangster’s moll or something, who isn’t grounded in a real situation, a real occupation.” That is how GH has avoided some of the mistakes that other shows have made, mistakes that have angered nursing professionals. When his characters have depth, Guza says,“We can see one way the nurses are with patients and their coworkers and then see them be completely different in their personal life.”
Do nurses and fans sound off if they see something that departs from nursing reality? “Oh, constantly, constantly!” Guza replies. “Years ago, when I first started with Carly, she was a physical therapist. I can’t remember exactly what it was, but Carly was saying something disparaging nurses, like, ‘I’m a physical therapist, I’m better than nurses.’ And we got deluged with phone calls, letters, and emails. Everybody was coming down on me, and I’m like, ‘It’s Carly; that’s the way Carly thinks! Of course it’s not true!’”
Guza says that the GH audience is very responsive and “savvy to all sorts of things. If we get something medically wrong, they’ll let us know about it, so we really have to be prepared.” Still, this is a television show, not a documentary on the Discovery Channel, and we watch it primarily for its entertainment value. And for that reason, Guza explains, they have to be able to take some license, but all within the bounds of reality. “They call you up and tell you, ‘This never happens; we would never do it that way.’ They really do keep you honest, but in a nice way.” That makes Sonya Eddy especially valuable in this role – an internal control, so to speak.
Just as with Eddy, the influence or life experience that individual writers have had with nurses, doctors, or hospitals will come through in the way they write for a character. In turn, that portrayal is passed on to viewers.
So, what experience did Guza have that influenced his creation of Epiphany, Elizabeth Spencer, or any of the characters on GH? Guza elaborates, “I guess I have a very positive take on nurses. I’ve had some experiences in my own life, and I’ve always liked them a lot. I love the fact that they have to balance a personal caring, a bedside manner, if you will, with medical expertise.” Keeping it true to form
Through the years, General Hospital has been saluted for its approach on some groundbreaking medical subjects. In 1996, GH had a character named Stone Cates, who died from end-stage from AIDS after passing the virus to his girlfriend, Robin Scorpio. Ten years later, Robin is a physician living with HIV and having a relationship with Patrick Drake, a surgeon who incurs a sharps injury while performing a procedure on an HIV-positive patient. This is an opportunity for GH to present accurate information about the transmission of HIV as well as treatment options for those who have been exposed. Guza explains that, to stay current and accurate, they do an enormous amount of research, for example, incorporating into the characters’ dialogue how much HIV protocols now differ from what they were when Robin was diagnosed.
So how much does dramatic license trump reality in sensitive clinical areas like this? It does, at times, no question, but the “moral of the story” still supports reality. A recent example was a brief story line that had a hospital employee from accounting wanting to transfer out a critically injured patient with end-stage AIDS because she had no insurance. The accountant thinks that no one will want to assist with the patient’s surgery anyway because of the risk of exposure to HIV. Realistic, no. It would not happen like that. But within the context of dramatic license, they did a lot of valid teaching about caring for patients who have HIV/AIDS, physiologically and psychologically. And the very touching endpoint came when Epiphany reported that they had staffing problems, all right – more volunteers to scrub in than they would ever need. Guza adds, “I wanted, and if I had more money, I would have liked to see all the people show up for the procedure, you know, like 20 people show up volunteering, but I didn’t have the budget for extras.”
Reality check: The financial constraints of producing a show also impact what we see and how we see it. “We have very good research facilities. Whenever we do a sequence where you see the hospital at all, in particular, any kind of operating room procedure, a nurse will be there,” Guza explains. He says that we might even recognize GH’s on-site nurse consultant in the O.R. scenes. Look for her; she is in her late 30s or early 40s and has blond hair. She is a surgical nurse, not an actress, and her technical expertise is in play while they are shooting.
Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap
Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in small roles, but we haven’t had a male nurse as a principal yet. It’s a good point, actually; I’m scribbling a note to myself saying, ‘male nurse.’” (It’s true, he was scribbling. This could be another GH first, a male nurse in a major role…)
So, is Guza planning to use more of Epiphany? “Absolutely. She’s in for the long, long haul. There are three different story arches awaiting her. Sonya and Epiphany are going to be around for quite a while.” I’d bet that will make Sonya float on the nine cloud!
Before calling this “a wrap,” let’s review: Nurses impacted Epiphany’s life when she worked among them in her career as the LVN named Sonya Eddy. Nurses impacted Robert Guza, Jr.’s life through his own experiences, plus years of consulting and research. But the most exciting news is that nurses will continue to influence what we see on GH. “What I love is that I can call them (the nurse consultants) and not say, ‘What could happen if we did this?’ but rather, ‘What I would like is a situation where…’ and then list three or four dramatic things. What they’ll do is come back and say, ‘Okay, here’s what you do with this particular issue; you’ll do this particular surgery.’ They almost help me craft the story, you know what I mean? It’s wonderful!”
It could be argued that the history of business began with the introduction of the legally enforceable contract. Prior to then, commerce had been a free for all, and the side with the biggest army usually won. After contracts were introduced, some 4,000 years ago, business began to have the predictability it needed to flourish. A number of contracts survive from this time period, and they all tend to be concise and remarkably clear in their meaning. The same cannot be said for many of the contracts of today.There are several new trends in the creative use of contracts by telecommunications corporations that not only threaten to vastly limit the growth of Internet commerce, but also threaten the very foundations of contract law. The idea that a contract should spell out what is to be purchased, and for what price, as agreed to p by buyer and seller, is all too frequently viewed as ancient history by the sellers of telecommunications services.For instance, a number of American phone companies have adopted a tactic of making it close to impossible to cancel any kind of phone service, despite printed assurances that customers had the right to cancel the contract at any time.As Business Week recently reported, some companies are going even farther, and billing customer's credit cards for goods and services they never agreed to purchase in the first place. This is fairly easy to do once the company has acquired the customer's credit card number, and difficult for a customer to do anything about.Customers are increasingly finding that they have little recourse against these practices, since many of these companies require customers to waive the right to take them to court, and instead a
So, was this turnaround in the media’s classic portrayal of nursing intentional? Did GH actively plan to write in a nurse every bit as integral and respected as the doctors on the show? GH’s Emmy award-winning head writer, Robert Guza, Jr., lightheartedly explains, “I actually think that Epiphany thinks she’s at a bigger, higher level than the doctors.” Guza details what he had in mind for her. “The thing we wanted to do with Epiphany was to make her somebody extremely confident, somebody very good at what she does. No nonsense – she just has no tolerance for that, you know? So, in particular, (she encounters) a new doctor on our show who is arrogant and a womanizer, and she just sees right through him. She has no time and no interest and is constantly putting him in his place, which is really kind of wonderful.” Guza gushes over the public’s response to Epiphany, “There’s been a huge response to her, which is just fascinating!”
So, what is the key to Epiphany’s credibility as contrasted with the media portrayals we are used to seeing? Could it be Eddy’s actual experience working as an LVN in a hospital? “I’m just channeling other older nurses that I worked with. When I was new to the hospital, I watched the veterans for guidance,” explains Eddy, suggesting that what nurses pick up as more authentic is “just me putting my experiences into the character.” Eddy tells the story of her aunt, also a nurse. “One day my Aunty was working with a young doctor who was just barking out orders like an idiot. My Aunty said, ‘I’ve been nursing longer than you’ve been alive!’” (Doesn’t that sound just like something Epiphany might say?) Eddy says that after that incident, the doctor came to realize that her aunt could be a wonderful resource for him. Epiphany… well, make that Eddy… just really “gets it.” In fact, back in the beginning of the role when Eddy wore white quite a bit, she was so convincing that she was often mistaken for a nurse consultant on the set. Nursing is something she’s comfortable with, something she knows.
Just like with Epiphany, Guza deliberately creates other complex characters. “We do this with Elizabeth, too (nurse Elizabeth Spencer, played by Rebecca Herbst). We show these people in a hospital, in a work setting. It’s really important to see what these women do for a living, and you see them being very good at what they do in the hospital. And then, of course, they have to deal with enormous problems (because it’s a soap opera), and these personal difficulties frequently come up when they are still in the hospital.” It is creating this multilayered type of character that keeps GH authentic rather than using stereotypical tricks to portray professionals.
Sidestepping those stereotypes
Is it fair to say that GH steers away from exaggerated or false representations? “I think that’s accurate. If we are going to do it and we fall prey to that bad storytelling or bad characterization, it’s almost always somebody who you see somewhat violated, like a gangster’s moll or something, who isn’t grounded in a real situation, a real occupation.” That is how GH has avoided some of the mistakes that other shows have made, mistakes that have angered nursing professionals. When his characters have depth, Guza says,“We can see one way the nurses are with patients and their coworkers and then see them be completely different in their personal life.”
Do nurses and fans sound off if they see something that departs from nursing reality? “Oh, constantly, constantly!” Guza replies. “Years ago, when I first started with Carly, she was a physical therapist. I can’t remember exactly what it was, but Carly was saying something disparaging nurses, like, ‘I’m a physical therapist, I’m better than nurses.’ And we got deluged with phone calls, letters, and emails. Everybody was coming down on me, and I’m like, ‘It’s Carly; that’s the way Carly thinks! Of course it’s not true!’”
Guza says that the GH audience is very responsive and “savvy to all sorts of things. If we get something medically wrong, they’ll let us know about it, so we really have to be prepared.” Still, this is a television show, not a documentary on the Discovery Channel, and we watch it primarily for its entertainment value. And for that reason, Guza explains, they have to be able to take some license, but all within the bounds of reality. “They call you up and tell you, ‘This never happens; we would never do it that way.’ They really do keep you honest, but in a nice way.” That makes Sonya Eddy especially valuable in this role – an internal control, so to speak.
Just as with Eddy, the influence or life experience that individual writers have had with nurses, doctors, or hospitals will come through in the way they write for a character. In turn, that portrayal is passed on to viewers.
So, what experience did Guza have that influenced his creation of Epiphany, Elizabeth Spencer, or any of the characters on GH? Guza elaborates, “I guess I have a very positive take on nurses. I’ve had some experiences in my own life, and I’ve always liked them a lot. I love the fact that they have to balance a personal caring, a bedside manner, if you will, with medical expertise.” Keeping it true to form
Through the years, General Hospital has been saluted for its approach on some groundbreaking medical subjects. In 1996, GH had a character named Stone Cates, who died from end-stage from AIDS after passing the virus to his girlfriend, Robin Scorpio. Ten years later, Robin is a physician living with HIV and having a relationship with Patrick Drake, a surgeon who incurs a sharps injury while performing a procedure on an HIV-positive patient. This is an opportunity for GH to present accurate information about the transmission of HIV as well as treatment options for those who have been exposed. Guza explains that, to stay current and accurate, they do an enormous amount of research, for example, incorporating into the characters’ dialogue how much HIV protocols now differ from what they were when Robin was diagnosed.
So how much does dramatic license trump reality in sensitive clinical areas like this? It does, at times, no question, but the “moral of the story” still supports reality. A recent example was a brief story line that had a hospital employee from accounting wanting to transfer out a critically injured patient with end-stage AIDS because she had no insurance. The accountant thinks that no one will want to assist with the patient’s surgery anyway because of the risk of exposure to HIV. Realistic, no. It would not happen like that. But within the context of dramatic license, they did a lot of valid teaching about caring for patients who have HIV/AIDS, physiologically and psychologically. And the very touching endpoint came when Epiphany reported that they had staffing problems, all right – more volunteers to scrub in than they would ever need. Guza adds, “I wanted, and if I had more money, I would have liked to see all the people show up for the procedure, you know, like 20 people show up volunteering, but I didn’t have the budget for extras.”
Reality check: The financial constraints of producing a show also impact what we see and how we see it. “We have very good research facilities. Whenever we do a sequence where you see the hospital at all, in particular, any kind of operating room procedure, a nurse will be there,” Guza explains. He says that we might even recognize GH’s on-site nurse consultant in the O.R. scenes. Look for her; she is in her late 30s or early 40s and has blond hair. She is a surgical nurse, not an actress, and her technical expertise is in play while they are shooting.
Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap
Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in small roles, but we haven’t had a male nurse as a principal yet. It’s a good point, actually; I’m scribbling a note to myself saying, ‘male nurse.’” (It’s true, he was scribbling. This could be another GH first, a male nurse in a major role…)
So, is Guza planning to use more of Epiphany? “Absolutely. She’s in for the long, long haul. There are three different story arches awaiting her. Sonya and Epiphany are going to be around for quite a while.” I’d bet that will make Sonya float on the nine cloud!
Before calling this “a wrap,” let’s review: Nurses impacted Epiphany’s life when she worked among them in her career as the LVN named Sonya Eddy. Nurses impacted Robert Guza, Jr.’s life through his own experiences, plus years of consulting and research. But the most exciting news is that nurses will continue to influence what we see on GH. “What I love is that I can call them (the nurse consultants) and not say, ‘What could happen if we did this?’ but rather, ‘What I would like is a situation where…’ and then list three or four dramatic things. What they’ll do is come back and say, ‘Okay, here’s what you do with this particular issue; you’ll do this particular surgery.’ They almost help me craft the story, you know what I mean? It’s wonderful!”
<An aerial advertising is something like when a small towing airplane tows your company's banner behind it to advertise company through the banner. The main goal behind this is to let your company logo or slogan be seen and remembered by thousands of potential customers at whatever place you want and whenever you desire. The message given in such a banner is often called aerial message. Aerial advertising is spreading like nothing now a days due to its great capabilities to advertise at targeted audience.Its a fact that people have the tendency to look up when they hear an airplane. This attraction of people towards a flying airplane will make your aerial message seen and, most importantly, remembered by various others. Many private limited companies offer aerial advertising now a days and it has been noticed that average view time they provide for your aerial ad is somewhat 17 seconds directly in front of the targeted area. Even if the time seems to be shorter, the viewers want to trail such airplane banners from horizon to horizon. This way they can get your aerial advertising a lot longer. The exposure is even greater if the pilot circles around.Usually in aerial advertising flying billboards attached to the airplane soar at 1000 feet high when over the land and 500 feet when over water's edge. Surveys carried out have declared that after 30 minutes of time nearly 88% of the people remembered seeing the aerial ad go by and also 79% viewers remembered as which product or service was being advertised using billboards attached to the airplane.In aerial advertising airplanes are made to fly over at places specially targeted like over crowded beaches,
Sidestepping those stereotypes
Is it fair to say that GH steers away from exaggerated or false representations? “I think that’s accurate. If we are going to do it and we fall prey to that bad storytelling or bad characterization, it’s almost always somebody who you see somewhat violated, like a gangster’s moll or something, who isn’t grounded in a real situation, a real occupation.” That is how GH has avoided some of the mistakes that other shows have made, mistakes that have angered nursing professionals. When his characters have depth, Guza says,“We can see one way the nurses are with patients and their coworkers and then see them be completely different in their personal life.”
Do nurses and fans sound off if they see something that departs from nursing reality? “Oh, constantly, constantly!” Guza replies. “Years ago, when I first started with Carly, she was a physical therapist. I can’t remember exactly what it was, but Carly was saying something disparaging nurses, like, ‘I’m a physical therapist, I’m better than nurses.’ And we got deluged with phone calls, letters, and emails. Everybody was coming down on me, and I’m like, ‘It’s Carly; that’s the way Carly thinks! Of course it’s not true!’”
Guza says that the GH audience is very responsive and “savvy to all sorts of things. If we get something medically wrong, they’ll let us know about it, so we really have to be prepared.” Still, this is a television show, not a documentary on the Discovery Channel, and we watch it primarily for its entertainment value. And for that reason, Guza explains, they have to be able to take some license, but all within the bounds of reality. “They call you up and tell you, ‘This never happens; we would never do it that way.’ They really do keep you honest, but in a nice way.” That makes Sonya Eddy especially valuable in this role – an internal control, so to speak.
Just as with Eddy, the influence or life experience that individual writers have had with nurses, doctors, or hospitals will come through in the way they write for a character. In turn, that portrayal is passed on to viewers.
So, what experience did Guza have that influenced his creation of Epiphany, Elizabeth Spencer, or any of the characters on GH? Guza elaborates, “I guess I have a very positive take on nurses. I’ve had some experiences in my own life, and I’ve always liked them a lot. I love the fact that they have to balance a personal caring, a bedside manner, if you will, with medical expertise.” Keeping it true to form
Through the years, General Hospital has been saluted for its approach on some groundbreaking medical subjects. In 1996, GH had a character named Stone Cates, who died from end-stage from AIDS after passing the virus to his girlfriend, Robin Scorpio. Ten years later, Robin is a physician living with HIV and having a relationship with Patrick Drake, a surgeon who incurs a sharps injury while performing a procedure on an HIV-positive patient. This is an opportunity for GH to present accurate information about the transmission of HIV as well as treatment options for those who have been exposed. Guza explains that, to stay current and accurate, they do an enormous amount of research, for example, incorporating into the characters’ dialogue how much HIV protocols now differ from what they were when Robin was diagnosed.
So how much does dramatic license trump reality in sensitive clinical areas like this? It does, at times, no question, but the “moral of the story” still supports reality. A recent example was a brief story line that had a hospital employee from accounting wanting to transfer out a critically injured patient with end-stage AIDS because she had no insurance. The accountant thinks that no one will want to assist with the patient’s surgery anyway because of the risk of exposure to HIV. Realistic, no. It would not happen like that. But within the context of dramatic license, they did a lot of valid teaching about caring for patients who have HIV/AIDS, physiologically and psychologically. And the very touching endpoint came when Epiphany reported that they had staffing problems, all right – more volunteers to scrub in than they would ever need. Guza adds, “I wanted, and if I had more money, I would have liked to see all the people show up for the procedure, you know, like 20 people show up volunteering, but I didn’t have the budget for extras.”
Reality check: The financial constraints of producing a show also impact what we see and how we see it. “We have very good research facilities. Whenever we do a sequence where you see the hospital at all, in particular, any kind of operating room procedure, a nurse will be there,” Guza explains. He says that we might even recognize GH’s on-site nurse consultant in the O.R. scenes. Look for her; she is in her late 30s or early 40s and has blond hair. She is a surgical nurse, not an actress, and her technical expertise is in play while they are shooting.
Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap
Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in small roles, but we haven’t had a male nurse as a principal yet. It’s a good point, actually; I’m scribbling a note to myself saying, ‘male nurse.’” (It’s true, he was scribbling. This could be another GH first, a male nurse in a major role…)
So, is Guza planning to use more of Epiphany? “Absolutely. She’s in for the long, long haul. There are three different story arches awaiting her. Sonya and Epiphany are going to be around for quite a while.” I’d bet that will make Sonya float on the nine cloud!
Before calling this “a wrap,” let’s review: Nurses impacted Epiphany’s life when she worked among them in her career as the LVN named Sonya Eddy. Nurses impacted Robert Guza, Jr.’s life through his own experiences, plus years of consulting and research. But the most exciting news is that nurses will continue to influence what we see on GH. “What I love is that I can call them (the nurse consultants) and not say, ‘What could happen if we did this?’ but rather, ‘What I would like is a situation where…’ and then list three or four dramatic things. What they’ll do is come back and say, ‘Okay, here’s what you do with this particular issue; you’ll do this particular surgery.’ They almost help me craft the story, you know what I mean? It’s wonderful!”
<Sometimes we fail to see the opportunities right in front of our eyes. We have the ability to choose whether we define our work or we let it define us. What are you choosing?Step 2– Identify some specific moments during the past several weeks where you felt like you were able to express your true self at work. What were you doing? With whom were you working? How did you feel physically?When we are over worked and over stressed, it is easy to focus most of our attention on what is not working. We forget the little victories during the day and the times when we are free to be our authentic selves are overshadowed by the times we feel completely incongruent.I worked with a client one time who worked with a woman who was desperately over qualified for the work she was doing. My client said that this woman had 2 graduate degrees, was very sharp, and it was clear she was suited for much greener pastures. But, somehow she seemed ok working a job at the lowest point on the totem pole. My client said that not only did this woman seem okay with the work, but no matter what the task, she did it with a smile. My client was so frustrated with her own situation and was having such a hard time coping that she could not understand how this woman could stay so positive.So, she finally asked her. The woman admitted that she wasn’t thrilled with her current position but she saw it as a means to an end – even though she wasn’t sure what the “end” was yet. She said she figured she had to do those tasks whether she liked them or not right now so she might as well be happy doing them and do them better than everyone else.This woman recognized that she had to stop attaching value to the in
Through the years, General Hospital has been saluted for its approach on some groundbreaking medical subjects. In 1996, GH had a character named Stone Cates, who died from end-stage from AIDS after passing the virus to his girlfriend, Robin Scorpio. Ten years later, Robin is a physician living with HIV and having a relationship with Patrick Drake, a surgeon who incurs a sharps injury while performing a procedure on an HIV-positive patient. This is an opportunity for GH to present accurate information about the transmission of HIV as well as treatment options for those who have been exposed. Guza explains that, to stay current and accurate, they do an enormous amount of research, for example, incorporating into the characters’ dialogue how much HIV protocols now differ from what they were when Robin was diagnosed.
So how much does dramatic license trump reality in sensitive clinical areas like this? It does, at times, no question, but the “moral of the story” still supports reality. A recent example was a brief story line that had a hospital employee from accounting wanting to transfer out a critically injured patient with end-stage AIDS because she had no insurance. The accountant thinks that no one will want to assist with the patient’s surgery anyway because of the risk of exposure to HIV. Realistic, no. It would not happen like that. But within the context of dramatic license, they did a lot of valid teaching about caring for patients who have HIV/AIDS, physiologically and psychologically. And the very touching endpoint came when Epiphany reported that they had staffing problems, all right – more volunteers to scrub in than they would ever need. Guza adds, “I wanted, and if I had more money, I would have liked to see all the people show up for the procedure, you know, like 20 people show up volunteering, but I didn’t have the budget for extras.”
Reality check: The financial constraints of producing a show also impact what we see and how we see it. “We have very good research facilities. Whenever we do a sequence where you see the hospital at all, in particular, any kind of operating room procedure, a nurse will be there,” Guza explains. He says that we might even recognize GH’s on-site nurse consultant in the O.R. scenes. Look for her; she is in her late 30s or early 40s and has blond hair. She is a surgical nurse, not an actress, and her technical expertise is in play while they are shooting.
Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap
Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in small roles, but we haven’t had a male nurse as a principal yet. It’s a good point, actually; I’m scribbling a note to myself saying, ‘male nurse.’” (It’s true, he was scribbling. This could be another GH first, a male nurse in a major role…)
So, is Guza planning to use more of Epiphany? “Absolutely. She’s in for the long, long haul. There are three different story arches awaiting her. Sonya and Epiphany are going to be around for quite a while.” I’d bet that will make Sonya float on the nine cloud!
Before calling this “a wrap,” let’s review: Nurses impacted Epiphany’s life when she worked among them in her career as the LVN named Sonya Eddy. Nurses impacted Robert Guza, Jr.’s life through his own experiences, plus years of consulting and research. But the most exciting news is that nurses will continue to influence what we see on GH. “What I love is that I can call them (the nurse consultants) and not say, ‘What could happen if we did this?’ but rather, ‘What I would like is a situation where…’ and then list three or four dramatic things. What they’ll do is come back and say, ‘Okay, here’s what you do with this particular issue; you’ll do this particular surgery.’ They almost help me craft the story, you know what I mean? It’s wonderful!”
<Well I have been looking at some data from 2000 and 2001, economic data. And some of the hot trends then are certainly changed now. For instance in August of 2000 in Chain Leader News for QSR-Quick Service Restaurants, national sandwich chains were losing market share to independents, nearly 41% over the previous two years and as much as 9.1% in the first and second quarter of 2000. This trend was changed in part by Wendy’s open late program and the recession where Brand Names and Franchises always thrive. Back then Thursdays and Fridays were the busiest days. 19% of revenue coming from Thursday and 18.5 from Friday, primarily due to the biggest shopping day of Thursday due to grocery ads and fast food coupon inserts. Friday due to increased spendable income from cashing paychecks. A trend we also see in our washing business on the consumer side of things.Fast Food back then drew in a generally married customer 56.7 % of the time and singles 33% with divorcees only 10% of the time. Back then the customer was generally white 83% of the time and had a sizeable household income of 50K plus nearly 30% of the time and the second highest percentage of revenue came from the customers whose household income was 75K plus. Middle Class and Upper Middle class people buy more fast food, they also tend to get more car wash services and pay more for add-ons too. Lunch was the favorite meal 57% of customers came in at lunch back in 2000. Unfortunately they were spending money they should have spent to wash their car. You see, QSRs are a good weather meter of the economy. In August of 2001 QSRs all reported lower same store sales with only Wendy’s reporting only modest same store sales, with lower profi
Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap
Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in small roles, but we haven’t had a male nurse as a principal yet. It’s a good point, actually; I’m scribbling a note to myself saying, ‘male nurse.’” (It’s true, he was scribbling. This could be another GH first, a male nurse in a major role…)
So, is Guza planning to use more of Epiphany? “Absolutely. She’s in for the long, long haul. There are three different story arches awaiting her. Sonya and Epiphany are going to be around for quite a while.” I’d bet that will make Sonya float on the nine cloud!
Before calling this “a wrap,” let’s review: Nurses impacted Epiphany’s life when she worked among them in her career as the LVN named Sonya Eddy. Nurses impacted Robert Guza, Jr.’s life through his own experiences, plus years of consulting and research. But the most exciting news is that nurses will continue to influence what we see on GH. “What I love is that I can call them (the nurse consultants) and not say, ‘What could happen if we did this?’ but rather, ‘What I would like is a situation where…’ and then list three or four dramatic things. What they’ll do is come back and say, ‘Okay, here’s what you do with this particular issue; you’ll do this particular surgery.’ They almost help me craft the story, you know what I mean? It’s wonderful!”
Nurses helping to craft their story in the media? Finally, it’s as it should be. Indeed, it is an epiphany.
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