Costs Analysis
Careful analysis of most marketing costs shows that the money is spent for a specific purpose – for example, to develop or promote a particular product or to serve particular customers. By breaking out and comparing the costs of different sales reps, the marketing manager has a much better idea of what it is costing to implement the strategy in each sales area. Two basic approaches to

How A Book Pitch Can Grow Your Business
When someone asks you about what you do, do you have a ready answer? Or do you stumble and stammer trying to explain your business?I was recently at a writer’s conference where one of the main focuses was learning to create a successful book pitch. My instructor emphasized what a good pitch can do for a writer. She explained that when an editor asks an author about their writing p

Volatility Got You Down? Consider Sector Funds
While aggressive timing strategies can achieve large profits over time, not every trader is emotionally able to handle them.The good news is, you don't have to be an aggressive market timer to achieve large profits. Trading sector funds with a solid timing strategy is not only profitable, but drawdowns are usually very small because sector timing strategies are very diversified.n and it moves sideways.

It moves along like anything else that travels in a business cycle. If the market did perform, then you would only be able to make money in an up market.

As you know, it is possible to make money in a down market, and even in a stagnant market. Thus it stands to reason that the market simply moves and you react to it. So, let’s talk about your performance. You have two ways that you can perform, directly and indirectly.

Directly, you pick your own stocks. Indirectly, someone else picks your stocks for you, whether it is your broker or a fund manager.

In the latter case, the fact that you chose someone else to pick the actual stock does not mean that the responsibility of a loss is theirs. After all, it was you who chose them.

In the end, it is you and you alone who are responsible for your performance. Consequently, it is your responsibility to become an educated investor.

Years ago, individual investors didn’t have to worry about who was managing their money. Now, things have changed as poor returns from money managers and investment firm scandals have shaken our confidence in these ‘professionals.’

To get a better look at what lies ahead, you have to go back and look at what transpired to get you to where you are now. From there, maybe a clearer path into the future will become visible.

During the Great Bull Market of the 1990’s, many investors, like you, entered the market and reaped the returns of the largest bull market in history.

Everyone, it seemed, made incredibly high rates of return. The market’s incredible, unprecedented move appeared to make geniuses of us all - but in actuality, it masked some major flrm, directly and indirectly.

Directly, you pick your own stocks. Indirectly, someone else picks your stocks for you, whether it is your broker or a fund manager.

In the latter case, the fact that you chose someone else to pick the actual stock does not mean that the responsibility of a loss is theirs. After all, it was you who chose them.

In the end, it is you and you alone who are responsible for your performance. Consequently, it is your responsibility to become an educated investor.

Years ago, individual investors didn’t have to worry about who was managing their money. Now, things have changed as poor returns from money managers and investment firm scandals have shaken our confidence in these ‘professionals.’

To get a better look at what lies ahead, you have to go back and look at what transpired to get you to where you are now. From there, maybe a clearer path into the future will become visible.

During the Great Bull Market of the 1990’s, many investors, like you, entered the market and reaped the returns of the largest bull market in history.

Everyone, it seemed, made incredibly high rates of return. The market’s incredible, unprecedented move appeared to make geniuses of us all - but in actuality, it masked some major flrformance. Consequently, it is your responsibility to become an educated investor.

Years ago, individual investors didn’t have to worry about who was managing their money. Now, things have changed as poor returns from money managers and investment firm scandals have shaken our confidence in these ‘professionals.’

To get a better look at what lies ahead, you have to go back and look at what transpired to get you to where you are now. From there, maybe a clearer path into the future will become visible.

During the Great Bull Market of the 1990’s, many investors, like you, entered the market and reaped the returns of the largest bull market in history.

Everyone, it seemed, made incredibly high rates of return. The market’s incredible, unprecedented move appeared to make geniuses of us all - but in actuality, it masked some major flre you are now. From there, maybe a clearer path into the future will become visible.

During the Great Bull Market of the 1990’s, many investors, like you, entered the market and reaped the returns of the largest bull market in history.

Everyone, it seemed, made incredibly high rates of return. The market’s incredible, unprecedented move appeared to make geniuses of us all - but in actuality, it masked some major flaws with many industry professionals. It also created a misconception in the general public that all market professionals were experts.

Suddenly, the bubble burst and those flaws were exposed.

Not only did we find out that most of those experts possessed more luck than skill, but we also discovered that some had been cheating us out of our hard earned savings.

Many investors were discouraged with these market developments, and to make matters worse, many had lost significant amounts of money. Not to mention, the prospect of regaining these losses seemed slim to uncertain, at best.

Furthermore, the very people we normally looked to for help in retrieving these losses either lacked the talent to recover them or had lost enough of our trust and confidence that we wouldn’t even entertain the thought of letting them try.