Mobile Marketing: Why This Method Of Advertising Is Working
In the digital age, companies that want to stay ahead need the tools to do so. Mobile marketing is one of those tools. This method of advertising allows businesses to connect to those that they need to, effectively. It allows the organization to spend messages to mobile phones to promote a product or a service. It also for them to tell their targeted audience that the store parking lot they just pulled into has something on sale. Or, it allows them to know that today is the last day for the lowest price of the seasons. Mobile marketing works for several reasons.ConvenienceLet’s face it. We are all working on finding the best way to accomplish all that we need to in the fastest, most convenient way. Mobile marketing allows individuals to receive the information they need to reach their goals, when they need it. It is conv

Shtick Only Goes So Far
I loathe the word “shtick.”So, I did some research to figure out what it really means. And I discovered two facts:1. The word shtick is defined as “A characteristic attribute, talent, gimmick or trait that is helpful in securing recognition or attention.”2. The word shtick is derived from the Yiddish term shtik, which means “piece or routine.”Your “thing.” Your “hook.”Your shtick.Now, does that mean shtick is bad?Not necessarily.See, it’s not that shtick is bad. It just…Shtick isn’t enough. Shtick needs substance. Shtick doesn’t sustain you. Shtick only sells temporarily.Sure, shtick is catchy and cool and clever and fun and different.But in business, that will only carry you so far.Sure, shtick might get you in the door.Use Your Body Parts To Stay Ethical

We all want to make the ethical choice, but sometimes it's tough knowing what the right choice is. Colleges teach courses on ethics, preachers shout guidance from the pulpit, and Momma did her best to bring us up right, but still we wrestle with choosing the right path.

So, how can you navigate this stormy course? Here is how. God made you in His own image and there's a good chance that includes some of the body parts. You can use those parts for direction. What parts? Use your brain, nose, heart, and guts.

Use your brain Your brain is your first line of defense against unethical behavior. Asking: Does this make sense? will usually solve the problem for you. Good things, right choices, and correct actions make sense. Bad choices are associated with confusion.

Sometimes ethical lines are crossed when we do stupid things. I once helped a man secure a nice position with a major restaurant chain. His qualifications were powerful. For instance, he had two bachelor degrees to offer, when the position didn't even require one. Then, during a routine verification of his resume, it was discovered that he did not have two degrees. He only had one. He was fired because he lied on his application. The company rationalized that if he was unethical enough to lie about something that didn't matter, what would he do when faced with an issue where it did matter? This executive's actions were both unethical and stupid. Routine use of basic brain cells would have avoided the problem.

Use your nose A supplier, who has been doing business with your firm for ten years, begins offering you gifts of increasing value. An employee, who you have given a lot of well-deserved time off so he could help his sick wife, hands you tickets to a football game, just to say "thanks." Your boss casually mentions that if his wife should ask, you should tell her that you and he had worked late at the office last Thursday night.

Some situations carry an aroma. No matter how well rationalized, some options must be rejected because they flunk the smell test.

Use your heart My first act upon appointment as Benevolent Dictator will be to require all my subjects to watch an episode of The Andy Griffith Show each day. Here is

body parts. You can use those parts for direction. What parts? Use your brain, nose, heart, and guts.

Use your brain Your brain is your first line of defense against unethical behavior. Asking: Does this make sense? will usually solve the problem for you. Good things, right choices, and correct actions make sense. Bad choices are associated with confusion.

Sometimes ethical lines are crossed when we do stupid things. I once helped a man secure a nice position with a major restaurant chain. His qualifications were powerful. For instance, he had two bachelor degrees to offer, when the position didn't even require one. Then, during a routine verification of his resume, it was discovered that he did not have two degrees. He only had one. He was fired because he lied on his application. The company rationalized that if he was unethical enough to lie about something that didn't matter, what would he do when faced with an issue where it did matter? This executive's actions were both unethical and stupid. Routine use of basic brain cells would have avoided the problem.

Use your nose A supplier, who has been doing business with your firm for ten years, begins offering you gifts of increasing value. An employee, who you have given a lot of well-deserved time off so he could help his sick wife, hands you tickets to a football game, just to say "thanks." Your boss casually mentions that if his wife should ask, you should tell her that you and he had worked late at the office last Thursday night.

Some situations carry an aroma. No matter how well rationalized, some options must be rejected because they flunk the smell test.

Use your heart My first act upon appointment as Benevolent Dictator will be to require all my subjects to watch an episode of The Andy Griffith Show each day. Here is

e a nice position with a major restaurant chain. His qualifications were powerful. For instance, he had two bachelor degrees to offer, when the position didn't even require one. Then, during a routine verification of his resume, it was discovered that he did not have two degrees. He only had one. He was fired because he lied on his application. The company rationalized that if he was unethical enough to lie about something that didn't matter, what would he do when faced with an issue where it did matter? This executive's actions were both unethical and stupid. Routine use of basic brain cells would have avoided the problem.

Use your nose A supplier, who has been doing business with your firm for ten years, begins offering you gifts of increasing value. An employee, who you have given a lot of well-deserved time off so he could help his sick wife, hands you tickets to a football game, just to say "thanks." Your boss casually mentions that if his wife should ask, you should tell her that you and he had worked late at the office last Thursday night.

Some situations carry an aroma. No matter how well rationalized, some options must be rejected because they flunk the smell test.

Use your heart My first act upon appointment as Benevolent Dictator will be to require all my subjects to watch an episode of The Andy Griffith Show each day. Here is

do when faced with an issue where it did matter? This executive's actions were both unethical and stupid. Routine use of basic brain cells would have avoided the problem.

Use your nose A supplier, who has been doing business with your firm for ten years, begins offering you gifts of increasing value. An employee, who you have given a lot of well-deserved time off so he could help his sick wife, hands you tickets to a football game, just to say "thanks." Your boss casually mentions that if his wife should ask, you should tell her that you and he had worked late at the office last Thursday night.

Some situations carry an aroma. No matter how well rationalized, some options must be rejected because they flunk the smell test.

Use your heart My first act upon appointment as Benevolent Dictator will be to require all my subjects to watch an episode of The Andy Griffith Show each day. Here is

nks." Your boss casually mentions that if his wife should ask, you should tell her that you and he had worked late at the office last Thursday night.

Some situations carry an aroma. No matter how well rationalized, some options must be rejected because they flunk the smell test.

Use your heart My first act upon appointment as Benevolent Dictator will be to require all my subjects to watch an episode of The Andy Griffith Show each day. Here is one scene they will witness.

As Andy sat around the dinner table with Aunt Bee and Barney, his son Opie amused him with stories about a new friend, a magical man by the name of Mr. McBeevee. This amazing character walked in the treetops, had a shiny metal hat, and made a jingling sound as he walked. At first the family laughed at this imaginary friend but his Pa became worried as his stories grew more outrageous. After one evening of McBeevee stories, Barney and Aunt Bee confronted Andy and convinced him that he needed to put an end to the nonsense. Andy threatened Opie with a whippin’ unless he declared that Mr. McBeevee was a work of fiction. Opie would not and was willing to accept the punishment. “I ain’t lyin’, Pa, promise,” Opie told his father.

Andy retreated downstairs and stared into space. “Did you punish him?” Aunt Bee asks. “No,” Andy quietly said. Barney was shocked at Andy’s failure to act, “Don’t tell me you believe in Mr. McBeevee!” “No,” Andy replied. “But I do believe in Opie.”

Andy’s trust in Opie was rewarded the next day, when he meets Mr. McBeevee, who turns out to be a hard-hatted telephone lineman with a belt full of jingling tools. Sometimes you have to toss all logic aside and let your heart declare the truth.

Frank was an excellent employee for many years, but began having attendance problems. He would arrive late several times a week, sometimes calling in sick (he was always "just feeling a bit under the weather".) Warnings and counseling attempts would only have a temporary effect; after a few weeks the problem would return. I eventually fired him.

Frank's wife came to see me the next day, dragging Frank beside her. "Tell him!" she demanded. "Tell him your problem." Frank hesitated and then blurted it out. He was an alcoholic. He wanted his job back a