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Article Check - The Dirty (Half) Dozen: 6 Myths that can Stop Your Nonprofit Career Cold
A close up view of: -Machinery loss of profitDespite all the precautions taken by managers, companies may suddenly find itself in a situation that threaten its survival, e.g. as a result of natural disasters, accidents, fire, industrial espionage, sabotage, damage to their reputation, or the failure of a supplier, the power supply or a telecommunications network.It is well accepted fact that risks can never be entirely eliminated. However, while corporate managements cannot guarantee that losses will be precluded, they are at least expected to deal with loss events and the attendant aftermath in a satisfactory manner.In addition to the traditional tasks of risk management – identifying, analyzing, reducing and transferring risks companies are thus increasingly being expecte
Saving bumblebees, fighting cancer, educating children, or any number of other
Can we inspire teens to choose to do something with the same methodology that convinces them not to do something? For example, does the same decision-making process lead to teens buying $15 Starbury One basketball shoes and to not buying the designer $130 Nike Zoom Kobe I sneakers? Is there a common denominator in how teens choose to start smoking cigarettes and how they choose not to? Can we as marketers reach them at the pivotal decision-making moment to inspire desired behavior? Denver-based Cactus Marketing Communications thinks they have uncovered the simple truth about effectively altering teen behaviors by redefining empowerment as a marketing strategy.I. Background Youth empowerment has been defined as an attitudinal, structural and cultural process whereby young people gain the abi
And so starts another career in the nonprofit world… maybe.
Saving bumblebees, fighting cancer, educating children, or any number of other
Copy makeovers can work magic.Perhaps all you need is a little medicine... and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you've got.Chances are you’re sitting on some solid (yet hidden) sales material. Often simple copy makeovers can work wonders in terms of response. So, before you crumple it up and toss your sales letter in the trash, try tweaking it first. You might be surprised at the result.Here are 3 simple steps to complete copy makeovers...Copy Makeovers -- Strategy #1: Create A More Compelling Headline.This is critical. The headline is the first thing your audience sees. It either "grabs" prospects by the jugular... or it doesn't. If the headline fails, nothing else matters much because it won’t
And so starts another career in the nonprofit world… maybe.
Saving bumblebees, fighting cancer, educating children, or any number of other
“Revealed…The 3 Laws of Selling…And How You Can Exploit Them To Have Your Customers Pleading With You To Take Their Money”If you follow these 3 simple rules in all your marketing and advertising you’ll sell more of your products and services.Customers like to buy and not be sold to.People buy for emotional reasons and not rational reasons.But once they decide to buy, they instantly justify their buying decision with logical reasons.Think about it. Nobody likes somebody giving them a hard sell. We like to decide to buy for ourselves. But that buying decision is always ruled by our emotions. That’s why your copy needs saturating with the right emotions for your target market. Such as these:Greed – Who doesn’t want more money, to save money or get something free?
And so starts another career in the nonprofit world… maybe.
Saving bumblebees, fighting cancer, educating children, or any number of other
Are you a freelancer or a consultant? The distinction between the two terms might not appear overly important at first blush. But in a world where words have the ability to shape our own behavior and the attitudes of the people around you, how you define yourself as a contract worker can actually impact your work environment, your earnings, and the way your customers treat you.First let’s talk about definitions. The term freelance or free lance, has its roots in the ancient days of horsemen and knights, where independent mercenary soldiers acted on behalf of a king for money. The term today continues to describe, according to “Merriam-Webster’s Collegiate Dictionary,” “A person who pursues a profession without a long-term commitment to any one employer.” Consultant, on the other hand, is a more
And so starts another career in the nonprofit world… maybe.
Saving bumblebees, fighting cancer, educating children, or any number of other
Today, we live in an uncertain world. We can not predict what will happen in the next second. If you can, then you must me something else other than a living being. Today, we are constantly terrified by the uncertainty of the next moment.As I write this article, I don’t actually know what will happen the next moment. A new inventory in technology may jeopardize my current work as a typist. As I type, I do so with fear because I don’t know weather my boss will be coming back the next moment with a robot that will type more effective, accurate and efficiently than I do. If such happens, that means that I will lose my current job as a typist.I hope I am not the only one that is engulfed with phobia when it comes to sustaining ones current work. I thank God for giving man the ability to
Saving bumblebees, fighting cancer, educating children, or any number of other missions can be the best, most meaningful work in your life. But before you eagerly leap into the world of nonprofit work, you need to look at some of the myths that you may currently believe or encounter on your journey. Here’s the “dirty (half) dozen”:
1. All nonprofits are poor.
Boy, is this a big one.
When most peo
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