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    Hiring For Your Craft Show Business
    What sort of things should you consider? What do you want your employee to do? Is the expense of an employee, or you going to make more money, or is it going to cost you more in the end? These are some of the questions you are going to have to ask yourself before you decide to add to your workforce.Here are 4 things you should consider before you decide to hire:Cost vs. Profit – Having an employee can certainly increase your production, and even help you make more sales. But, it is important to consider whether an employee – with wages and expenses – is going to warrant the added expense in a growth of profit. If you are in a position where you cannot keep up with the demand for your craft, and people
    hic industry standard programs: Adobe Photoshop or Illustrator. These packages create high quality art that will produce the best quality custom label. If you don't have this software, then make sure you can export into a standard graphics format such as EPS, TIF or a hi-res JPEG.

    9. Color Expectations

    Many people create their label artwork and then print it out on their inkjet or laser printer, thinking this is how their labels will look. But anyone who owns more than one different printer knows that color can look vastly different between printers. If color is important to you we recommend you request a press proof - this way you will see exactly what your labels will look like when printed on our press. Some digital label printers, including our shop, will include a press proof free of charge.

    10. Incorrectly Sized Artwork

    Sometimes artwork is received where the size of the art does not match the size of the requested label. This may be intentional but if so, make sure you send complete instructions. Is extra white

    How To Get Sales Leads At Trade Shows
    Getting sales leads is vital to every business. Every business has to have customers; and prospective clients are what they identify as sales leads. Even the teenage girl who is eyeing some fashionable clothes in a magazine can be considered a sales lead. The typical sales leads, however, are those that have the potential to be customers whom sales people get in touch with in many ways, several times before they jump into conclusions in buying and procuring the company’s product or service. For many years now, sales people have had a hard time generating sales leads.1. Great Potential For LeadsWhat they don’t know is that they do not go or visit some places that have great potentials of sales leads. Th
    Every day a typical label print shop receives dozens, sometimes hundreds, of different artwork files for custom label printing. Sometimes the art is perfect but often there are problems that need to be addressed before the art can be printed. So here is a list of the most common mistakes that people make when preparing their artwork. If you take care to avoid these mistakes you will save yourself a great deal of time, energy and money. Here are the top 10 label artwork mistakes:

    1. Missing Fonts

    This has been a common problem with artwork since we moved to digital file preparation over a decade ago. You might have this wonderful fancy font in your artwork, but if your printer doesn't have it, when they open your file they will get an error message. The best way around this is to always outline your fonts before sending in your file.

    2. Missing Bleed

    If you want your color to print all the way to the edge of your label you need to include a bleed. For example, if you want to print a 3" x 5" label, the size of the artwork you would create would be 3.125" x 5.125". Also, you need to leave some space around the very edge of your label that is free of text. The reason this is needed is because during die-cutting the label material can drift ever so slightly (up to 1/32"), so you need to make allowances for this in your artwork.

    3. RGB vs CMYK

    Most digital color printers today (including your little desktop inkjet) print in CMYK, also known as four color process. However, all computer monitors display color as RGB (Red-Green-Blue). Now if you create your file for the RGB color space, the color is going to look different when printed on a CMYK printer, so it is always a good idea to create your artwork as CMYK. You should request a press proof if color is very important to you.

    4. Improper File Resolution

    Many times people send a file of a picture or graphic that was on their web site and expect their printer to create a nice looking label from it. Unfortunately, in most cases the file on the web site is very low resolution, often as low as 72 dpi. If a file is printed at that resolution it is going to look terrible, a resolution of 300 dpi is recommended for best results.

    5. Tight Borders

    If you want a thin border on your labels that prints right near the edge, or bleeds off the edge you are just asking for trouble. While label printing technology has advanced a great deal, there is still some very slight movement when printing and die-cutting your labels. While this movement is only a very small fraction of an inch, if your border is near the edge of the label it will be noticeable. Our advice, if you really want a border, is to make it a thick one (more than 4 point). That way the slight movement will be much less noticeable.

    6. Spelling and Typing Mistakes

    This one should really go without saying, but because it is so common it has been included here. While your printer will sometimes catch mistakes, it is up to you to check your label artwork carefully. You can never proofread enough - even when you are sure it is correct, check it one more time. Sometimes we print beautiful labels only to discover a spelling mistake after the fact. You can save yourself disappointment and expense by spending extra time making sure all your text is correct.

    7. Missing Graphics/Links

    If you are using a newer version of Photoshop or Illustrator (CS or CS2) this is less of a problem, but for people using older versions it is still a major issue. All your graphic elements should be embedded into your document before sending them for production, otherwise when your file is opened there may be missing graphics or links.

    8. Unsupported Software Format

    There are dozens of different software programs you can use to design your labels. A trip to your local CompUSA will give you plenty of inexpensive choices, but these packages typically use proprietary formats that are designed to be used only on your desktop printer. Most of them cannot be used on a professional label printing press. Most printers have artwork specs on their web site, but you will always be better off if you use the graphic industry standard programs: Adobe Photoshop or Illustrator. These packages create high quality art that will produce the best quality custom label. If you don't have this software, then make sure you can export into a standard graphics format such as EPS, TIF or a hi-res JPEG.

    9. Color Expectations

    Many people create their label artwork and then print it out on their inkjet or laser printer, thinking this is how their labels will look. But anyone who owns more than one different printer knows that color can look vastly different between printers. If color is important to you we recommend you request a press proof - this way you will see exactly what your labels will look like when printed on our press. Some digital label printers, including our shop, will include a press proof free of charge.

    10. Incorrectly Sized Artwork

    Sometimes artwork is received where the size of the art does not match the size of the requested label. This may be intentional but if so, make sure you send complete instructions. Is extra white s

    Stay In Touch With Your Customers Forever
    A newsletter is a powerful weapon in your marketing arsenal. Do you have a personal newsletter you send to past, present, and future customers at this time? Probably not. Most salespeople do not use newsletters. This is a serious mistake.A simple newsletter is a very powerful tool to keep you in front of your past customers and build trust and credibility with your present and future customers. In one year's time a newsletter can double your business and income by itself. They are that powerful!You do not have to be a great writer to produce an interesting newsletter with valuable and useful information and send it to your customers and prospects. If you have information they can use and appreci
    k you would create would be 3.125" x 5.125". Also, you need to leave some space around the very edge of your label that is free of text. The reason this is needed is because during die-cutting the label material can drift ever so slightly (up to 1/32"), so you need to make allowances for this in your artwork.

    3. RGB vs CMYK

    Most digital color printers today (including your little desktop inkjet) print in CMYK, also known as four color process. However, all computer monitors display color as RGB (Red-Green-Blue). Now if you create your file for the RGB color space, the color is going to look different when printed on a CMYK printer, so it is always a good idea to create your artwork as CMYK. You should request a press proof if color is very important to you.

    4. Improper File Resolution

    Many times people send a file of a picture or graphic that was on their web site and expect their printer to create a nice looking label from it. Unfortunately, in most cases the file on the web site is very low resolution, often as low as 72 dpi. If a file is printed at that resolution it is going to look terrible, a resolution of 300 dpi is recommended for best results.

    5. Tight Borders

    If you want a thin border on your labels that prints right near the edge, or bleeds off the edge you are just asking for trouble. While label printing technology has advanced a great deal, there is still some very slight movement when printing and die-cutting your labels. While this movement is only a very small fraction of an inch, if your border is near the edge of the label it will be noticeable. Our advice, if you really want a border, is to make it a thick one (more than 4 point). That way the slight movement will be much less noticeable.

    6. Spelling and Typing Mistakes

    This one should really go without saying, but because it is so common it has been included here. While your printer will sometimes catch mistakes, it is up to you to check your label artwork carefully. You can never proofread enough - even when you are sure it is correct, check it one more time. Sometimes we print beautiful labels only to discover a spelling mistake after the fact. You can save yourself disappointment and expense by spending extra time making sure all your text is correct.

    7. Missing Graphics/Links

    If you are using a newer version of Photoshop or Illustrator (CS or CS2) this is less of a problem, but for people using older versions it is still a major issue. All your graphic elements should be embedded into your document before sending them for production, otherwise when your file is opened there may be missing graphics or links.

    8. Unsupported Software Format

    There are dozens of different software programs you can use to design your labels. A trip to your local CompUSA will give you plenty of inexpensive choices, but these packages typically use proprietary formats that are designed to be used only on your desktop printer. Most of them cannot be used on a professional label printing press. Most printers have artwork specs on their web site, but you will always be better off if you use the graphic industry standard programs: Adobe Photoshop or Illustrator. These packages create high quality art that will produce the best quality custom label. If you don't have this software, then make sure you can export into a standard graphics format such as EPS, TIF or a hi-res JPEG.

    9. Color Expectations

    Many people create their label artwork and then print it out on their inkjet or laser printer, thinking this is how their labels will look. But anyone who owns more than one different printer knows that color can look vastly different between printers. If color is important to you we recommend you request a press proof - this way you will see exactly what your labels will look like when printed on our press. Some digital label printers, including our shop, will include a press proof free of charge.

    10. Incorrectly Sized Artwork

    Sometimes artwork is received where the size of the art does not match the size of the requested label. This may be intentional but if so, make sure you send complete instructions. Is extra white

    Joint Ventures - Don't Sell Your Time
    When you sell your time, you sell your life. You might as well be a slave or a mercenary – or an employee. You cannot get rich selling time unless you’re very highly qualified or a rock star or film star. That’s why most consultants and coaches experience peaks and valleys - “chicken or feathers” – their income is seasonal and they work harder and harder for less and less.When I meet with my Joint Venture Forum Members, I always tell them that they should have each Joint Venture they consider fit within the following parameters: “No time, no risk, no cost, win/win.” That doesn’t mean a Joint Venture won’t take time to set it up, or a little expense up front – it simply means that ideally, the JV should run li
    s 72 dpi. If a file is printed at that resolution it is going to look terrible, a resolution of 300 dpi is recommended for best results.

    5. Tight Borders

    If you want a thin border on your labels that prints right near the edge, or bleeds off the edge you are just asking for trouble. While label printing technology has advanced a great deal, there is still some very slight movement when printing and die-cutting your labels. While this movement is only a very small fraction of an inch, if your border is near the edge of the label it will be noticeable. Our advice, if you really want a border, is to make it a thick one (more than 4 point). That way the slight movement will be much less noticeable.

    6. Spelling and Typing Mistakes

    This one should really go without saying, but because it is so common it has been included here. While your printer will sometimes catch mistakes, it is up to you to check your label artwork carefully. You can never proofread enough - even when you are sure it is correct, check it one more time. Sometimes we print beautiful labels only to discover a spelling mistake after the fact. You can save yourself disappointment and expense by spending extra time making sure all your text is correct.

    7. Missing Graphics/Links

    If you are using a newer version of Photoshop or Illustrator (CS or CS2) this is less of a problem, but for people using older versions it is still a major issue. All your graphic elements should be embedded into your document before sending them for production, otherwise when your file is opened there may be missing graphics or links.

    8. Unsupported Software Format

    There are dozens of different software programs you can use to design your labels. A trip to your local CompUSA will give you plenty of inexpensive choices, but these packages typically use proprietary formats that are designed to be used only on your desktop printer. Most of them cannot be used on a professional label printing press. Most printers have artwork specs on their web site, but you will always be better off if you use the graphic industry standard programs: Adobe Photoshop or Illustrator. These packages create high quality art that will produce the best quality custom label. If you don't have this software, then make sure you can export into a standard graphics format such as EPS, TIF or a hi-res JPEG.

    9. Color Expectations

    Many people create their label artwork and then print it out on their inkjet or laser printer, thinking this is how their labels will look. But anyone who owns more than one different printer knows that color can look vastly different between printers. If color is important to you we recommend you request a press proof - this way you will see exactly what your labels will look like when printed on our press. Some digital label printers, including our shop, will include a press proof free of charge.

    10. Incorrectly Sized Artwork

    Sometimes artwork is received where the size of the art does not match the size of the requested label. This may be intentional but if so, make sure you send complete instructions. Is extra white

    Catering Advice - Working with a Catering Consultant
    Having worked in the Catering trade for some years, within that time I would have never thought of calling for help from a consultant. Why you ask well its very simple really, I thought they would be very expensive, take up to much of my time, I had loads of good ideas of my own and the main reason would be I had my pride.However that’s not the case with a catering consultant, it’s certainly not the case with Complete Catering Advice the company I set up over 4 years ago in France. I would visit friends within the trade and help them where I could, friends within the UK and France. I enjoyed helping them and seeing their profits increase was even better, it should be said we had great fun, and that’s just how
    ometimes we print beautiful labels only to discover a spelling mistake after the fact. You can save yourself disappointment and expense by spending extra time making sure all your text is correct.

    7. Missing Graphics/Links

    If you are using a newer version of Photoshop or Illustrator (CS or CS2) this is less of a problem, but for people using older versions it is still a major issue. All your graphic elements should be embedded into your document before sending them for production, otherwise when your file is opened there may be missing graphics or links.

    8. Unsupported Software Format

    There are dozens of different software programs you can use to design your labels. A trip to your local CompUSA will give you plenty of inexpensive choices, but these packages typically use proprietary formats that are designed to be used only on your desktop printer. Most of them cannot be used on a professional label printing press. Most printers have artwork specs on their web site, but you will always be better off if you use the graphic industry standard programs: Adobe Photoshop or Illustrator. These packages create high quality art that will produce the best quality custom label. If you don't have this software, then make sure you can export into a standard graphics format such as EPS, TIF or a hi-res JPEG.

    9. Color Expectations

    Many people create their label artwork and then print it out on their inkjet or laser printer, thinking this is how their labels will look. But anyone who owns more than one different printer knows that color can look vastly different between printers. If color is important to you we recommend you request a press proof - this way you will see exactly what your labels will look like when printed on our press. Some digital label printers, including our shop, will include a press proof free of charge.

    10. Incorrectly Sized Artwork

    Sometimes artwork is received where the size of the art does not match the size of the requested label. This may be intentional but if so, make sure you send complete instructions. Is extra white

    Another Year Hating Your Job or Loving Life
    I've come to the conclusion that to be successful - really successful - you've got to love what you do.Not like it okay. Not do it because you know how. Not do it because you've invested so much time and energy into it. I mean LOVE it! The kind of love that makes you want to get up in the morning and get going. Because your work has meaning, significance, and fulfillment. If these aren't words that describe what you do day-in and day-out, then perhaps this year is the time to make a change, to step up to your big, bodacious moment - or BoMo as I call it.How satisfied are you with your career on a scale of 1 to 10, with 10 being extremely satisfied?That's the question I kept asking myself d
    hic industry standard programs: Adobe Photoshop or Illustrator. These packages create high quality art that will produce the best quality custom label. If you don't have this software, then make sure you can export into a standard graphics format such as EPS, TIF or a hi-res JPEG.

    9. Color Expectations

    Many people create their label artwork and then print it out on their inkjet or laser printer, thinking this is how their labels will look. But anyone who owns more than one different printer knows that color can look vastly different between printers. If color is important to you we recommend you request a press proof - this way you will see exactly what your labels will look like when printed on our press. Some digital label printers, including our shop, will include a press proof free of charge.

    10. Incorrectly Sized Artwork

    Sometimes artwork is received where the size of the art does not match the size of the requested label. This may be intentional but if so, make sure you send complete instructions. Is extra white space needed? Is the label supposed to be centered, or should we be cropping the label to make it fit the desired size? If your artwork is a different size than the requested label please include detailed instructions with your order.

    We see files every day that contain one or more of these mistakes. So if you can avoid these common pitfalls when creating your artwork, your custom label order will be processed more quickly and you will receive the high quality result that you are no doubt expecting.

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