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Article Check - Six Urban Myths About Taxation
Emotional Word Choice
The words we use can hurt others and cause tension and resentment. Words can even cause wars. Humans tend to create and use words that hurt or label. As you design your persuasive message, you must consider the emotional impact of each word and phrase.When you want to create emotion, choose words that will trigger feelings. If you want to downplay the event or situation, use an unemotional word. Notice the following words generally have the same definition but carry different emotional weight, for example, calling someone "thrifty" versus "cheap," "traditional" versus "old-fashioned," "extroverted" versus "loud," "careful" versus "cowardly," and "eccentric" versus "strange."There are many words that are emotionally loaded and represent different values to different people. These words can get people to pay attention and alert them to know what significance the message has for them. It is hard to find a neutral word. Your word choice will paint different pictures for different people because the way we define words is based on our belief systems, our past experiences, and our social roles. The beliefs we hold about a word will dictate our actions and how we respond. For example, some cultures view death as a celebration of life; others view death as a tragedy.Sometimes, if used improperly, positive words can still lead to a negative response. For this reason, persuaders will often avoid certain words, although generally positive, and instead use words that may still bear positive associations, but are more ambiguous. For example, in the world of politics we hear phrases like "freedom of choice," "fiscal responsibilit
UThe words we use can hurt others and cause tension and resentment. Words can even cause wars. Humans tend to create and use words that hurt or label. As you design your persuasive message, you must consider the emotional impact of each word and phrase.When you want to create emotion, choose words that will trigger feelings. If you want to downplay the event or situation, use an unemotional word. Notice the following words generally have the same definition but carry different emotional weight, for example, calling someone "thrifty" versus "cheap," "traditional" versus "old-fashioned," "extroverted" versus "loud," "careful" versus "cowardly," and "eccentric" versus "strange."There are many words that are emotionally loaded and represent different values to different people. These words can get people to pay attention and alert them to know what significance the message has for them. It is hard to find a neutral word. Your word choice will paint different pictures for different people because the way we define words is based on our belief systems, our past experiences, and our social roles. The beliefs we hold about a word will dictate our actions and how we respond. For example, some cultures view death as a celebration of life; others view death as a tragedy.Sometimes, if used improperly, positive words can still lead to a negative response. For this reason, persuaders will often avoid certain words, although generally positive, and instead use words that may still bear positive associations, but are more ambiguous. For example, in the world of politics we hear phrases like "freedom of choice," "fiscal responsibilit
Temporary Employment: How I Turned It Into A Fulltime Job
Temporary employment can be a good way to get your foot in the door of a company you’d like to work for fulltime.I’m not necessarily referring to temp work, where you work through a temp agency and they help you find short term work assignments with different companies doing accounting and office work and things of that nature.I’m referring to where you are brought into a company for a short period of time, perhaps for several weeks or longer, to complete a specific task or project or perhaps to fill in for an absent staff member or during a busy period.When I left university my first job was with a large telecommunications firm and I was hired on a temporary basis to work in a new group in the marketing area. They required a recent university graduate like myself to do some work for them and I was brought on board for a few weeks to do the work.After I’d been working there for several weeks, they asked me if I wanted to stay on longer, which I did.Several months later, I was hired fulltime.Three years later, I was still there working fulltime.The point is this: imagine if I’d turned the initial “temporary” job opportunity down, thinking that it was beneath me (as some people do) or that this wasn’t what I really wanted?I could have thought to myself that taking a temporary position like this was not going to led to anything else and that I’d be better off continuing to look for a new job.What a mistake that would have been.I’d have missed out on a great opportunity that turned into a fulltime job. The three years I spent with this company were a great experience and
Six UrTemporary employment can be a good way to get your foot in the door of a company you’d like to work for fulltime.I’m not necessarily referring to temp work, where you work through a temp agency and they help you find short term work assignments with different companies doing accounting and office work and things of that nature.I’m referring to where you are brought into a company for a short period of time, perhaps for several weeks or longer, to complete a specific task or project or perhaps to fill in for an absent staff member or during a busy period.When I left university my first job was with a large telecommunications firm and I was hired on a temporary basis to work in a new group in the marketing area. They required a recent university graduate like myself to do some work for them and I was brought on board for a few weeks to do the work.After I’d been working there for several weeks, they asked me if I wanted to stay on longer, which I did.Several months later, I was hired fulltime.Three years later, I was still there working fulltime.The point is this: imagine if I’d turned the initial “temporary” job opportunity down, thinking that it was beneath me (as some people do) or that this wasn’t what I really wanted?I could have thought to myself that taking a temporary position like this was not going to led to anything else and that I’d be better off continuing to look for a new job.What a mistake that would have been.I’d have missed out on a great opportunity that turned into a fulltime job. The three years I spent with this company were a great experience and
Do Not Shortchange Funding Needs - Too Little is Worse Than Too Much
There is an old adage in the funding community: “Investing $1,000,000 to fail is expensive, investing $5,000,000 to succeed is cheap. Investors will respond to funding needs based on real world assumptions. They will be very cautious when assessing a venture’s real funding requirements.Think of investment capital as fertilizer. If a farmer applies too little he harvests a poor crop or worse. Too much fertilizer and the harvest will likewise be disappointing. Experienced, successful farmers know their fields, their climate, crop planting patterns and their equipment. They will apply every pound of fertilizer needed to maximize their harvest. Investors handle their capital in exactly the same way.I review many business plan submissions each year. It is amazing how many entrepreneurs can not identify, quantify or justify the investment requirements they describe in their business plans. This is an absolute eliminator in terms of creating investor enthusiasm for funding a project. This is one of the largest reasons so many plans never receive a thorough reading.Often, the entrepreneur woefully understates the obvious funding level a new enterprise will require. The justification, stated or not, is usually that they are attempting to keep the needed investment number very low in order to create interest. They do not understand that there is no too high or too low investment number if the need for capital can be demonstrated, qualified and narrated. Investors want a crystal clear look at the use of funds and how they will earn an appropriate return on their invested funds.Seeking a number in excess of the amount ne
b>Six UThere is an old adage in the funding community: “Investing $1,000,000 to fail is expensive, investing $5,000,000 to succeed is cheap. Investors will respond to funding needs based on real world assumptions. They will be very cautious when assessing a venture’s real funding requirements.Think of investment capital as fertilizer. If a farmer applies too little he harvests a poor crop or worse. Too much fertilizer and the harvest will likewise be disappointing. Experienced, successful farmers know their fields, their climate, crop planting patterns and their equipment. They will apply every pound of fertilizer needed to maximize their harvest. Investors handle their capital in exactly the same way.I review many business plan submissions each year. It is amazing how many entrepreneurs can not identify, quantify or justify the investment requirements they describe in their business plans. This is an absolute eliminator in terms of creating investor enthusiasm for funding a project. This is one of the largest reasons so many plans never receive a thorough reading.Often, the entrepreneur woefully understates the obvious funding level a new enterprise will require. The justification, stated or not, is usually that they are attempting to keep the needed investment number very low in order to create interest. They do not understand that there is no too high or too low investment number if the need for capital can be demonstrated, qualified and narrated. Investors want a crystal clear look at the use of funds and how they will earn an appropriate return on their invested funds.Seeking a number in excess of the amount ne
Don't Blog Your Way Out of A New Job
If you've been sending your resume to one employer after another, but not getting any responses, it could mean you need to do more than just update your resume. In today's world of online social networking, it could be your blog or personal web page that's keeping the employers at bay by making you look unprofessional and undesirable as an employee.Employers Can See You Around the country, potential employers admit to using the Internet to conduct further research on job applicants, particularly those coming right out of college where social networking sites are particularly popular. If you're posting photos or blogs, you might be surprised to find out they may not be as private as you thought they were. Potential employers can gain access to these sites through a variety of means and read all about the life and times of you and your friends. What they find could lead them to question your character without you ever knowing about it. Or it could completely boost your reputation and work in your favor when it comes time to start scheduling job interviews. It all depends on what you're putting out there for the world to see.Judgment Calls What you're willing to post online might say a lot about who you are at your core, but it might not, especially if you think it's all just for fun. However, some employers aren't willing to take the risk that posting risqu? photos or descriptions of hard-partying ways is all bravado. Online habits can send up all kinds of red flags to some job recruiters and lead them to question the values and judgment of job applicants. If they have other candidates to interview who don't have l
Six UIf you've been sending your resume to one employer after another, but not getting any responses, it could mean you need to do more than just update your resume. In today's world of online social networking, it could be your blog or personal web page that's keeping the employers at bay by making you look unprofessional and undesirable as an employee.Employers Can See You Around the country, potential employers admit to using the Internet to conduct further research on job applicants, particularly those coming right out of college where social networking sites are particularly popular. If you're posting photos or blogs, you might be surprised to find out they may not be as private as you thought they were. Potential employers can gain access to these sites through a variety of means and read all about the life and times of you and your friends. What they find could lead them to question your character without you ever knowing about it. Or it could completely boost your reputation and work in your favor when it comes time to start scheduling job interviews. It all depends on what you're putting out there for the world to see.Judgment Calls What you're willing to post online might say a lot about who you are at your core, but it might not, especially if you think it's all just for fun. However, some employers aren't willing to take the risk that posting risqu? photos or descriptions of hard-partying ways is all bravado. Online habits can send up all kinds of red flags to some job recruiters and lead them to question the values and judgment of job applicants. If they have other candidates to interview who don't have l
Why a Website Design Speaks Volumes About Your Company?
Whether a business has just got off the ground or has been established for years, start-up and long running companies are looking to the internet to expand their sales as well as service to customers. Many new websites are going up and with so many people opting to go with the cheapest route or the quickest design process, sometimes the quality of a website gets left behind. Lets face it, you wouldn't want a possible client coming into your office, looking around at a mess, so why would you send them to your virtual office looking like one?People very often go to a companies website to get more information, it is allot easier and more convenient then calling them or writing them a letter. The first thing they see when they go to their site(that is, the first thing that pops into their heads) is either "wow, these guys are professional, I want to deal with them" or "there site is awful, how can they act professional if they do not look professional"(well that may not be everyone’s exact words, but you see what I am getting at). We all think this when we visit a website, haven't you ever felt a little bit easier or more relaxed when purchasing something off a site with a professional look? I bet you that if a site doesn't look professional then you won't even consider purchasing an item or using their service!Another important aspect of a website is how long it takes to download. Allot of people say if it takes longer then 30 seconds to download then people will leave, this is true. I know that even on a DSL connection if a site is taking too long to download I will jump to another site. If your site doesn't download in at l
x UWhether a business has just got off the ground or has been established for years, start-up and long running companies are looking to the internet to expand their sales as well as service to customers. Many new websites are going up and with so many people opting to go with the cheapest route or the quickest design process, sometimes the quality of a website gets left behind. Lets face it, you wouldn't want a possible client coming into your office, looking around at a mess, so why would you send them to your virtual office looking like one?People very often go to a companies website to get more information, it is allot easier and more convenient then calling them or writing them a letter. The first thing they see when they go to their site(that is, the first thing that pops into their heads) is either "wow, these guys are professional, I want to deal with them" or "there site is awful, how can they act professional if they do not look professional"(well that may not be everyone’s exact words, but you see what I am getting at). We all think this when we visit a website, haven't you ever felt a little bit easier or more relaxed when purchasing something off a site with a professional look? I bet you that if a site doesn't look professional then you won't even consider purchasing an item or using their service!Another important aspect of a website is how long it takes to download. Allot of people say if it takes longer then 30 seconds to download then people will leave, this is true. I know that even on a DSL connection if a site is taking too long to download I will jump to another site. If your site doesn't download in at l
Who Is The Better Salesperson?
When I was a kid, I knew by heart most of the batting averages and other vital statistics of the Chicago White Sox, my hometown team. Like most people my age, I relished predicting who would do what, when his time at the plate was coming up.Statistics make sports more fun to watch and even to play. But they can be misused, especially in the arena of selling.For instance, who is the better salesperson?(1) Joe is able to close one out of every two prospects he meets, and this gives him 20 orders for the week.(2) Mary closes one out of three, giving her 25 orders for the week.In terms of batting averages, Joe stands at .500 and Mary at a less efficient, .333. From this perspective, Joe reigns supreme.Or does he?After all, Mary outpaces him in total runs scored, or sales made. In that department, she’s 25% more effective, or so it seems.But we can’t be sure who is the better seller, overall. That’s a judgment call, and it may require we look at more variables, such as the cost of sales, overall availability of sales leads, who is easier to work with, whose sales are more likely to stick over a longer term, who requires more coaching from the manager, and so on.If you close nine out of ten sales, but it’s because you’re discounting and cutting your commissions, that may actually portend disaster.From a personal standpoint, it makes sense to defy statistics and just focus on dollars earned. Is your income higher, and is it continuing to move upward? That’s all you need to know, yet even that can be misleading.There are times when you might be learning to sell a very
Urban Myt
When I was a kid, I knew by heart most of the batting averages and other vital statistics of the Chicago White Sox, my hometown team. Like most people my age, I relished predicting who would do what, when his time at the plate was coming up.Statistics make sports more fun to watch and even to play. But they can be misused, especially in the arena of selling.For instance, who is the better salesperson?(1) Joe is able to close one out of every two prospects he meets, and this gives him 20 orders for the week.(2) Mary closes one out of three, giving her 25 orders for the week.In terms of batting averages, Joe stands at .500 and Mary at a less efficient, .333. From this perspective, Joe reigns supreme.Or does he?After all, Mary outpaces him in total runs scored, or sales made. In that department, she’s 25% more effective, or so it seems.But we can’t be sure who is the better seller, overall. That’s a judgment call, and it may require we look at more variables, such as the cost of sales, overall availability of sales leads, who is easier to work with, whose sales are more likely to stick over a longer term, who requires more coaching from the manager, and so on.If you close nine out of ten sales, but it’s because you’re discounting and cutting your commissions, that may actually portend disaster.From a personal standpoint, it makes sense to defy statistics and just focus on dollars earned. Is your income higher, and is it continuing to move upward? That’s all you need to know, yet even that can be misleading.There are times when you might be learning to sell a very
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