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Article Check - Little and Big Commitments
In the wake of CBS placing advertisements on eggs (yes, it's true, CBS is placing ads on actual egg shells), I've decided to come up with a compilation of ideas for places to put a company advertisement.Eggs are the last place that you would expect to see an advertisement. That's why, if you were to see an ad on an egg, you would stop to take notice. Advertising can work if people stop to take notice, especially
•Remember that the customers’ service experience isn’t over just because you have their money: Often, despite our best intentions, our service isn’t perfect and our customers call us for additional help, or to rectify problems. This is “show time”! Customers calling to check on an order, or make other changes are providing us with great opportunities to shine and instill more confidence in our overall trustworthiness.
The good news is that customers are pretty loyal when you get down to it. In fact, only 16% of customers will leave after one bad service experience1. As a result, even
Congratulations doctors, nurses, therapists, and pharmacists! You have studied hard, spent thousands upon thousands of dollars to attend school for what probably felt like thousands upon thousands of years, and now you are ready to enter the medical workforce. You are ready to start working for a medical business, or to open your own medical business. With a scalpel in one hand, a prescription pad in the other, and a
The love affair was tempered, slightly, when the salesman handed me the key. It was bent like the leaning Tower of Pisa. The salesman didn’t dare try to bend the key back into place because it certainly would have broken, which would have sent me to another dealership. He promised to order two new keys, so I bought the car and left.
They never sent any keys, nor did they communicate with me again. Weeks later I still had this goofy-looking key in my pocket. Whether he realized it or not, the salesman made a commitment to me, and I placed my trust in him. He failed to deliver. Part of “Hitting the Grand Slam” with your customers is respecting that your customers have choices, and always meeting their intangible needs. Winning, profitable companies constantly inspire customer confidence by their actions, and always conduct business in a trustworthy manner. They keep their word. Commitments that are kept create repeat customers, and repeat customers create profit.
Here are some tips for meeting a customer’s intangible needs:
•Follow through! It has been my observation in life that people who do not keep small commitments don't keep big ones either. Customers watch what we do, rather than what we say, because actions, as the old saying goes, speak louder than words. Think about it. If somebody says to you, "I'll call you tomorrow" that's a small commitment. If they don't call you tomorrow, then they have broken a commitment. You will take what they say after that with great skepticism.
•Always act in an ethical manner: From the top of the company to the bottom, always do the right things. Every so often, when I was running my family’s retail wine stores, I would come across an associate that thought he or she could pull a fast one on unsuspecting customers. One time, in particular, an associate tried to charge an elderly couple a higher than advertised price for a case of wine. I was devastated, and after dismissing the employee, I reiterated to our staff how important it was in business to keep our customer’s trust. The same thing applies to life in general.
•Remember that the customers’ service experience isn’t over just because you have their money: Often, despite our best intentions, our service isn’t perfect and our customers call us for additional help, or to rectify problems. This is “show time”! Customers calling to check on an order, or make other changes are providing us with great opportunities to shine and instill more confidence in our overall trustworthiness.
The good news is that customers are pretty loyal when you get down to it. In fact, only 16% of customers will leave after one bad service experience1. As a result, even
The maze of regulations and rules surrounding businesses can be blinding at the best of times, but the last thing you want to do is break a rule that is easy to put in place. Whether you’re a new business owner, or manager of an established business with new equipment, electrical safety in the workplace is one requirement that can be easily fulfilled.While the law does not require electrical testing to be carried
They never sent any keys, nor did they communicate with me again. Weeks later I still had this goofy-looking key in my pocket. Whether he realized it or not, the salesman made a commitment to me, and I placed my trust in him. He failed to deliver. Part of “Hitting the Grand Slam” with your customers is respecting that your customers have choices, and always meeting their intangible needs. Winning, profitable companies constantly inspire customer confidence by their actions, and always conduct business in a trustworthy manner. They keep their word. Commitments that are kept create repeat customers, and repeat customers create profit.
Here are some tips for meeting a customer’s intangible needs:
•Follow through! It has been my observation in life that people who do not keep small commitments don't keep big ones either. Customers watch what we do, rather than what we say, because actions, as the old saying goes, speak louder than words. Think about it. If somebody says to you, "I'll call you tomorrow" that's a small commitment. If they don't call you tomorrow, then they have broken a commitment. You will take what they say after that with great skepticism.
•Always act in an ethical manner: From the top of the company to the bottom, always do the right things. Every so often, when I was running my family’s retail wine stores, I would come across an associate that thought he or she could pull a fast one on unsuspecting customers. One time, in particular, an associate tried to charge an elderly couple a higher than advertised price for a case of wine. I was devastated, and after dismissing the employee, I reiterated to our staff how important it was in business to keep our customer’s trust. The same thing applies to life in general.
•Remember that the customers’ service experience isn’t over just because you have their money: Often, despite our best intentions, our service isn’t perfect and our customers call us for additional help, or to rectify problems. This is “show time”! Customers calling to check on an order, or make other changes are providing us with great opportunities to shine and instill more confidence in our overall trustworthiness.
The good news is that customers are pretty loyal when you get down to it. In fact, only 16% of customers will leave after one bad service experience1. As a result, even
Moving to another state meant finding a new dentist. I tried one a neighbor recommended who seemed friendly, competent and eager to please. But, I never went back. His office was a case study on the importance of little things.The coat hook was missing a screw and falling from the wall; waiting room magazines were outdated; the posted office hours were taped over with an index card and new hours written in marker
Here are some tips for meeting a customer’s intangible needs:
•Follow through! It has been my observation in life that people who do not keep small commitments don't keep big ones either. Customers watch what we do, rather than what we say, because actions, as the old saying goes, speak louder than words. Think about it. If somebody says to you, "I'll call you tomorrow" that's a small commitment. If they don't call you tomorrow, then they have broken a commitment. You will take what they say after that with great skepticism.
•Always act in an ethical manner: From the top of the company to the bottom, always do the right things. Every so often, when I was running my family’s retail wine stores, I would come across an associate that thought he or she could pull a fast one on unsuspecting customers. One time, in particular, an associate tried to charge an elderly couple a higher than advertised price for a case of wine. I was devastated, and after dismissing the employee, I reiterated to our staff how important it was in business to keep our customer’s trust. The same thing applies to life in general.
•Remember that the customers’ service experience isn’t over just because you have their money: Often, despite our best intentions, our service isn’t perfect and our customers call us for additional help, or to rectify problems. This is “show time”! Customers calling to check on an order, or make other changes are providing us with great opportunities to shine and instill more confidence in our overall trustworthiness.
The good news is that customers are pretty loyal when you get down to it. In fact, only 16% of customers will leave after one bad service experience1. As a result, even
WHY HIRE AN ACCOUNT ASSISTANT?When you first started your business, you probably did your own accounting; and that worked out fine. You were short on spendable capital and doing most of the necessary chores yourself was the only way to get started. But eventually, you got to a point where you really needed to concentrate on the income-producing aspects of your business and hire others to tend to the details.ay after that with great skepticism.
•Always act in an ethical manner: From the top of the company to the bottom, always do the right things. Every so often, when I was running my family’s retail wine stores, I would come across an associate that thought he or she could pull a fast one on unsuspecting customers. One time, in particular, an associate tried to charge an elderly couple a higher than advertised price for a case of wine. I was devastated, and after dismissing the employee, I reiterated to our staff how important it was in business to keep our customer’s trust. The same thing applies to life in general.
•Remember that the customers’ service experience isn’t over just because you have their money: Often, despite our best intentions, our service isn’t perfect and our customers call us for additional help, or to rectify problems. This is “show time”! Customers calling to check on an order, or make other changes are providing us with great opportunities to shine and instill more confidence in our overall trustworthiness.
The good news is that customers are pretty loyal when you get down to it. In fact, only 16% of customers will leave after one bad service experience1. As a result, even
Have you ever tried to detach your professional life from your personal life? Then you know how difficult it is to accomplish. Despite your best attempts to keep the two separate, the quality and stability of your personal life often have a direct impact on the quality and success of your professional life. In fact, it is said that for many people, their professional lives tend to reflect their personal lives.
•Remember that the customers’ service experience isn’t over just because you have their money: Often, despite our best intentions, our service isn’t perfect and our customers call us for additional help, or to rectify problems. This is “show time”! Customers calling to check on an order, or make other changes are providing us with great opportunities to shine and instill more confidence in our overall trustworthiness.
The good news is that customers are pretty loyal when you get down to it. In fact, only 16% of customers will leave after one bad service experience1. As a result, even if your organization has slipped up once, with certain customers it is not too late to show your respect by seeking their trust and confidence anew. They will believe they can depend on you, and seeking their trust will pay off over the long haul with repeat business.
1When Customers Talk
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