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Is Your Advertising... Sexy?
Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.Do you engage sexy advertising in your marketing campaign? If not, you should."Sexy" advertising refers to ads that are highly targeted, yet artfully subtle - and therefore, extremely attractive to the key consumer.I'm going to try and curb my use of the word 'sexy' now because I think it's quite blatant, and therefore not sexy at all. So from now on we'll try and call them ads that are "attractive."What makes

ting hungry, and you’d think there would be help available for dinner time. The place started filling up, and my poor server started running around like mad trying to keep up. Maybe someone called in sick, maybe there was another emergency, I don’t know. All I know is that when you are busy and alone, you have no time for anything except to take an order and rush away.

And that translates into poor Customer Service. And it’s not the fault of the server. It’s the responsibility of th

Hey Techie, Switch Off Your Computer
Are you fed up, broke and lonely? Then switch off your computer and get a life. Ok that's my little joke. Seriously though, sitting in front of a monitor for most of the day is not likely to do much to improve any of the points above. Try communicating with the real world for a change. Call a prospect, ask if there is something you can help them with. It doesn't much matter what they reply, you always benefit from the exchange.If you are in luck, they'll say that they do need a product or service. But should the answer be, 'Not at the moment', that's ok too. Because now you have introduced yourself and (I hope) supplied a phone number or mailed information so that when a requireme

Does good Customer Service make a meal taste better?

I certainly think so and after this article, maybe you will too.

I was on the road, “seminaring”, and staying at a hotel that had a restaurant and bar and grill on the premises.

If you have traveled and stayed at these types of establishments, you know the type. It had a sporty feel to it, with pool tables, a juke box and tables sprinkled throughout, and a warmed over interior designed to make you leave after a few drinks and eats.

Inasmuch that I did not have a rental car for that seminar and was staying at the hotel, I figured “what the hell.” How bad could it be?

It really was not that bad. What made it stand out in my mind was the lack of service, after the hotel I was staying in had GREAT service. Note to all Hotel Managers: If you have really good service in the hotel and bad service in the restaurant, people will remember the bad service in the restaurant. It stuck with me enough to want to make me write an article about it.

The story is as follows; Long day on my feet, tired from being energetic in my seminar and looking for a decent meal, no hassles, so I can retire to my room and get ready for the next day.

I walked in and proceeded to look around for help. And looked, and waited and looked around. Finally just as I said “forget it”, a service person appeared and asked if I was there to have a drink or a meal. She invited me to sit down.

Of course, I sat down, as I had little choice or options at that point. I was handed a menu (dirty menu) and then asked what I would like. I ordered fried calamari appetizers and a chicken parmesan sandwich. At this point, I thought, “hey the food is ordered, sit back, relax and get through the meal, pal. You have a long day ahead of you tomorrow.”

Then I realized my server was allllllllllllll alooooooonnnnne!

Now that never ceases to amaze me. It is 5:00 pm, normally people are getting hungry, and you’d think there would be help available for dinner time. The place started filling up, and my poor server started running around like mad trying to keep up. Maybe someone called in sick, maybe there was another emergency, I don’t know. All I know is that when you are busy and alone, you have no time for anything except to take an order and rush away.

And that translates into poor Customer Service. And it’s not the fault of the server. It’s the responsibility of the

Reworking Work Ethic - How Our New Employees are Reshaping the Workplace
“What’s going on with kids these days? They just don’t have the same work ethic we do.” Many have uttered these words in frustration and confusion, expecting it will change eventually. Reality is setting in that “kids these days”, known as the Millennial Generation, don’t have the same work ethic that their older managers and supervisors do. They’re not conforming to Boomer ways; instead they are the catalyst to reworking work ethic altogether.Millennials, in their early to mid twenties, are entering our companies in massive numbers, and they simply don’t view work in the same way we do. The “we” in this case, are representatives from the Baby Boomer generation, likely the one

nks and eats.

Inasmuch that I did not have a rental car for that seminar and was staying at the hotel, I figured “what the hell.” How bad could it be?

The story is as follows; Long day on my feet, tired from being energetic in my seminar and looking for a decent meal, no hassles, so I can retire to my room and get ready for the next day.

Then I realized my server was allllllllllllll alooooooonnnnne!

And that translates into poor Customer Service. And it’s not the fault of the server. It’s the responsibility of th

Job Interview Thank You Note Sample
There are several ways to go about writing a small note of appreciation to an interviewer. Try getting a business card from your interviewer. (Nowadays, it seems like everyone has a business card – including my hairdresser!) If you cannot, be sure to remember to write down the name of your interviewer before you go to the interview. Alternatively, attempt to remember his or her name as you introduce yourself at the beginning of the interview. Also, get the address of the establishment you visited. (If it is a branch office of a larger company, strive to use the branch address, NOT the corporate headquarters!)The note of thanks is meant to be just that – a note! Not a long, drawn o

want to make me write an article about it.

The story is as follows; Long day on my feet, tired from being energetic in my seminar and looking for a decent meal, no hassles, so I can retire to my room and get ready for the next day.

Then I realized my server was allllllllllllll alooooooonnnnne!

And that translates into poor Customer Service. And it’s not the fault of the server. It’s the responsibility of th

6 Steps to Perfect Interview Follow Up
If you’re like most folks, you probably think that your work is done once you’ve aced the interview. Well, although the hard part is indeed over, your work is not done. In fact, it is only just beginning. So, this is not the time to sit back and wait for the offer to come through. Instead you have to make your future employer want to hire you. In essence, you have to cinch the deal. In this article, we’ll discuss certain things that you can do to follow up after the interview.* At the end of the interview, thank your interviewer for taking the time to meet with you and inquire as to when a hiring decision will be made. After all, you certainly don’t want to be sitting around wonde

e, I sat down, as I had little choice or options at that point. I was handed a menu (dirty menu) and then asked what I would like. I ordered fried calamari appetizers and a chicken parmesan sandwich. At this point, I thought, “hey the food is ordered, sit back, relax and get through the meal, pal. You have a long day ahead of you tomorrow.”

Then I realized my server was allllllllllllll alooooooonnnnne!

And that translates into poor Customer Service. And it’s not the fault of the server. It’s the responsibility of th

Can a Small Business Be A Big Brand?
Do you think of your business as a brand? Because it is one, whether you view it that way or not. Even if it's just you, a solo-professional, working out of your home. Even if yours is a small local business marketing to customers in your own hometown.It's still a brand.The question is, is it a strong brand?Does it stand for something?Does it have an image?Does it create a perception in your prospects' and clients' minds?Either way again, the answer to these questions is yes.But if you haven't taken steps to create your own brand, your brand may not stand for what YOU want it to stand for. Instead, you've left if up to your audienc

And that translates into poor Customer Service. And it’s not the fault of the server. It’s the responsibility of the manager to make sure enough help is available.

The food, I’d rate it about a 7. The service I’d rate about a 5 and the server I’d rate about a 9 just for trying to keep up and working with what she had.

What amazes me is the front desk had plenty of help, as I’m sure that making a great first impression is the goal of this management staff. It’s what happens after that first impression that is more important in the long run.

If you talk the talk, you gotta walk the walk.

Compare this to the next dinner out during the same week on the same seminar run in a different city. I had asked several participants for some advise on a great place for “local cuisine” and was directed to an establishment that had received several thumbs up. This time I had a rental car and was able to leave the hotel I was staying in. I pulled into the parking lot and found it nearly full. “A good sign” I said to myself. I walked into a very busy restaurant; however, I was greeted immediately. And it was a friendly greeting, not “canned.” I was asked how I was, told it would be a minute and have a seat on the waiting couch.

The interior was set up to make a mood, again there was a sports bar feel to it, with pool tables, and televisions tuned to all the sports channels. The interior was warm and friendly and reflected the service I was to receive.

Seconds later (it seemed), I was led to my table and again I was greeted and a server appeared. She asked how I was, pointed out the menu items on special (this time it was a clean menu), took my drink order and proceeded to make a very good first impression.

Throughout the meal, I was asked several times if I needed anything else, how was the meal, etc. My server also made a recommendation for a dessert (which I accepted) and I had a delicious slice of Banana Cream Pie.

I’d rate the food about a 9, the service about a 9 and the server about a 9.

But you know what,

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If you are a homeowner, you will almost assuredly have plumbing problems once in awhile. Anything from simple tap leaks to more complicated problems like clogged or leaking pipes. If you find yourself in a plumbing situation that you cannot - or should not - deal with yourself, you need a professional plumber.

The Mortgage Industry accoounted for $18 Billion in loans last year. As a mortgage broker you can expect to take your cut out of that very large pie. And the best part is, you can get into this profession with almost no education or formal training. No other profession is so easy to get into yet offers such a high-end, six-figure earning potential.

If a human soul buys into an idea like a faith or religion with a passion, with total commitment, the bounds of what we are collectively capable are quite simply astounding. The last fifteen years of change, downsizing and restructuring have left many employees feeling weary and demoralized. The right way forward is to re-inspire them with the fervour like the great religions.

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