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Article Check - Beta Means Never Having to Say You're Sorry
No, WYSIWYG is not a hairpiece with a bladder problem. It is an acronym for "What you see is what you get." Nostalgia buffs will be pleasantly or unpleasantly reminded of Flip Wilson in drag as "Geraldine" strutting about pr
Action Steps
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Plan ahead, staff up and allocate more resources than you will require. When you do launch, do whatever it takes
The great Claude Hopkins (Author of Scientific Advertising) once said, “Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.” To say, "Best in th
‘That’s right,’ I thought to myself. ‘When launching the beta test of a new web-enabled process, customers must understand it’s only a pilot run and should be forgiving if things mess up or don’t work out as planned.’
I was totally wrong about his point of view.
In direct contrast to my thinking, this e-commerce veteran explained that new web-based interactions often do not work properly during a beta test.
However, from the customer’s point of view, he insisted, your pilot run must be successful enough to avoid creating negative customer perceptions or the need to apologize after the fact.
The cost and consequences of doing it badly are customer skepticism, hesitation and negative word-of-mouth. That’s a cost too high to pay in today’s fast-moving world of instant communications.
Key Learning Point
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If you are planning the design and launch of a new customer interface or web-enabled process, be sure to have enough staff and resources on hand to execute brilliantly from the customer's point of view, even if the technology itself proves problematic.
Action Steps
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Plan ahead, staff up and allocate more resources than you will require. When you do launch, do whatever it takes
Much has been written about job interviews. The literature includes what to wear, how to act, questions to ask and how to follow-up. One area that the job interview literature rarely touches on is what NOT to ask.For
I was totally wrong about his point of view.
In direct contrast to my thinking, this e-commerce veteran explained that new web-based interactions often do not work properly during a beta test.
However, from the customer’s point of view, he insisted, your pilot run must be successful enough to avoid creating negative customer perceptions or the need to apologize after the fact.
The cost and consequences of doing it badly are customer skepticism, hesitation and negative word-of-mouth. That’s a cost too high to pay in today’s fast-moving world of instant communications.
Key Learning Point
--------------------------------------------------------------------------------
If you are planning the design and launch of a new customer interface or web-enabled process, be sure to have enough staff and resources on hand to execute brilliantly from the customer's point of view, even if the technology itself proves problematic.
Action Steps
--------------------------------------------------------------------------------
Plan ahead, staff up and allocate more resources than you will require. When you do launch, do whatever it takes
On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it; do we require prior experience? No, like many franchise companies we actually f
The cost and consequences of doing it badly are customer skepticism, hesitation and negative word-of-mouth. That’s a cost too high to pay in today’s fast-moving world of instant communications.
Key Learning Point
--------------------------------------------------------------------------------
If you are planning the design and launch of a new customer interface or web-enabled process, be sure to have enough staff and resources on hand to execute brilliantly from the customer's point of view, even if the technology itself proves problematic.
Action Steps
--------------------------------------------------------------------------------
Plan ahead, staff up and allocate more resources than you will require. When you do launch, do whatever it takes
Business cards are given after meeting a potential client to better know the nature of a business and a note on how to contact you. The usual size for a business card would be 2 x 3.5 and can be printed in gloss, with a softer
Key Learning Point
--------------------------------------------------------------------------------
If you are planning the design and launch of a new customer interface or web-enabled process, be sure to have enough staff and resources on hand to execute brilliantly from the customer's point of view, even if the technology itself proves problematic.
Action Steps
--------------------------------------------------------------------------------
Plan ahead, staff up and allocate more resources than you will require. When you do launch, do whatever it takes
Business writing today is much less formal than it was twenty years ago, mainly due to the influence of email. Most people use email as an alternative to face-to-face conversation where informality is key.Since we frequ
Action Steps
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Plan ahead, staff up and allocate more resources than you will require. When you do launch, do whatever it takes to create a positive customer experience. Keep your breakdowns and learning behind the scenes. Make sure your customer is well satisfied and well served out in front.
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