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Article Check - For Just 30 Cents of Salad
“It’s the same old tissue, honey, it doesn’t make a difference, ok? It’s still going to work the same way”, my exasperated husband hissed into my ear as I grabbed cartons after cartons of some ‘designer’ tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can’t believe I actually wrote ‘design
Why, then, should you be upset when customers try to get everything they can? After all, you offered it.
The p
Nursing is the nations largest health care profession, with more than 2.7 million registered nurses nationwide, and nursing students account for more than half of all health professions students in the United States. Applications to attend nursing schools continue to increase nicely but did you know that
‘Whilst waiting for my toasted foccacia, a young man came into the shop and asked for a salad sandwich.
‘While the shop owner prepared the sandwich, the young man kept saying “Give me heaps of carrot”, and “Give me heaps of beetroot”, etc.
‘When it came time to pay, the shop owner rang up the transaction and said, “That’s $3.50.” The customer replied, “But the price says $3.20.”
‘The shop owner explained that the customer had requested “extra” salad. The customer was dismayed and replied, “I wasn’t aware I had to pay extra.”
‘The shop owner became angry and stood his ground, insisting on the higher sandwich price. The customer said he did not have any more money and left with the shop owner giving him a filthy look.’
Of course, that customer will never return – and I’m quite sure he will tell others about his bad experience. Those he tells may avoid the sandwich shop, too.
The shop owner should have checked whether his menu pricing reflected a surcharge for ‘extra’ toppings. I looked, and it didn’t.
For the sake of 30 cents, how much business has this shop owner lost?
It’s quite true that customers will ‘take advantage’ every chance they get. But there’s nothing wrong with that! In fact, it’s why customers come to you in the first place. They have made their comparisons and decided that you offer best value for their money.
Why, then, should you be upset when customers try to get everything they can? After all, you offered it.
The pr
No matter how you earn a living, one occupational skill you would do well to cultivate is the knack for getting along with the boss; that dispenser of raises and promotions is probably the key person in your working life. In most facilities, it's your boss’s opinion of you that determines your future in
‘The shop owner explained that the customer had requested “extra” salad. The customer was dismayed and replied, “I wasn’t aware I had to pay extra.”
‘The shop owner became angry and stood his ground, insisting on the higher sandwich price. The customer said he did not have any more money and left with the shop owner giving him a filthy look.’
Of course, that customer will never return – and I’m quite sure he will tell others about his bad experience. Those he tells may avoid the sandwich shop, too.
The shop owner should have checked whether his menu pricing reflected a surcharge for ‘extra’ toppings. I looked, and it didn’t.
For the sake of 30 cents, how much business has this shop owner lost?
It’s quite true that customers will ‘take advantage’ every chance they get. But there’s nothing wrong with that! In fact, it’s why customers come to you in the first place. They have made their comparisons and decided that you offer best value for their money.
Why, then, should you be upset when customers try to get everything they can? After all, you offered it.
The p
As entrepreneurs, we are faced with wearing many hats. Some hats fit us beautifully while others are not quite as flattering. However, as the “stylist” of your business you must find a way to wear the cap of sales, marketers beret, promoter fedora and the list goes on and on. While you can outsource some
Of course, that customer will never return – and I’m quite sure he will tell others about his bad experience. Those he tells may avoid the sandwich shop, too.
The shop owner should have checked whether his menu pricing reflected a surcharge for ‘extra’ toppings. I looked, and it didn’t.
For the sake of 30 cents, how much business has this shop owner lost?
It’s quite true that customers will ‘take advantage’ every chance they get. But there’s nothing wrong with that! In fact, it’s why customers come to you in the first place. They have made their comparisons and decided that you offer best value for their money.
Why, then, should you be upset when customers try to get everything they can? After all, you offered it.
The p
If you run a company that sells a product or manufactures a specialty product then your advertising needs to signify to the customer that your products are of the highest quality and the best value. But how can a company create advertising or a marketing program, which allows the consumer or the end cus
The shop owner should have checked whether his menu pricing reflected a surcharge for ‘extra’ toppings. I looked, and it didn’t.
For the sake of 30 cents, how much business has this shop owner lost?
It’s quite true that customers will ‘take advantage’ every chance they get. But there’s nothing wrong with that! In fact, it’s why customers come to you in the first place. They have made their comparisons and decided that you offer best value for their money.
Why, then, should you be upset when customers try to get everything they can? After all, you offered it.
The p
When you are looking for a new job, advice on how to evaluate and negotiate an appropriate starting salary is invaluable. We've teamed up with acclaimed salary negotiation expert and author, Jack Chapman, to bring you practical advice on negotiating a proper starting salary.Five simple s
Why, then, should you be upset when customers try to get everything they can? After all, you offered it.
The problem is not the customer, it’s the company that lacks clear and attractive communications.
A simple note on the sandwich shop menu reading ‘Extra Items = 30 cents’, would have neatly solved the problem.
What would solve the problem at your place of business?
Key Learning Point
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Full-bodied communication with customers leads to understanding and delight. By contrast, sparse or misleading communication leads only to distress.
Action Steps
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Do a complete review of your marketing materials, product and service guidelines, purchasing instructions and guarantees. Make sure every promise you make is crystal clear, and everything you offer is completely and gladly delivered.
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