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    and salesmen on the other; some how these two groups keep the organization in balance.

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    In his book – “let’s make things better,” Marcel Metze writes about the Philips culture which is centered around engineers on one side and salesmen on the other; some how these two groups keep the organization in balance.

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    prone to an (identity) crisis. Corporate identity and the product of the company are related. This is quite important when dealing with change.

    In his book – “let’s make things better,” Marcel Metze writes about the Philips culture which is centered around engineers on one side and salesmen on the other; some how these two groups keep the organization in balance.

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    This is quite important when dealing with change.

    In his book – “let’s make things better,” Marcel Metze writes about the Philips culture which is centered around engineers on one side and salesmen on the other; some how these two groups keep the organization in balance.

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    ,” Marcel Metze writes about the Philips culture which is centered around engineers on one side and salesmen on the other; some how these two groups keep the organization in balance.

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    and salesmen on the other; some how these two groups keep the organization in balance.

    For those of you how know Philips know that this company “makes things,” it operates in consumer electronics, appliances, medical systems or in general in a wide area of products that require a design (which is sales centered) and engineering (which is product centered).

    Philips is a company that is more than hundred years old and has survived many crises. Currently ABN

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