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Article Check - Selling the Sizzle: Three Steps to a Great Pitch
The Break Out Point is The Key to Finding the Right MLM ve to plan your pitch.Everyone who has thought about starting a Home Based business Fall into 3 Categories. They Tried an MLM and Failed. They looked at an MLM and were very skeptical. They Tried an MLM and have succeeded. No matter which of the 3 Categories you fall into until you have caught an MLM at is Break Out Point you have not reached financially independence.The Break Point of an MLM is when it start's to reach those Huge Exponential Gains. It is the point where the membership just explodes. Here is an actual example of a Break-Out MLM. This example uses a group within an MLM that I have personal knowledge of. On Oct 1,2001 this group had less then 10 Members On Nov 15,2001 this group had right around 100 Members On Nov 30,2001 this group had right around 200 Members On Jan 1,2002 this group had right around 1,000 Members On Jan 16, STEP ONE: The Three Pre-pitch Steps 1) Know Your Product. A writing career is similar to opening a shop for business. You need to know what you will sell, so that you will know how to market it. What kind of book do you have to sell? What genre does it belong to? You need to be able to identify this in a short sentence. Not “It’s a sci-fi, fantasy, coming-of –age, mystery romance.” But instead “It’s a fantasy romance with elements of mystery.” It’s the same as knowing whether or not your store will sell upscale or custom jewelry. Once you know what you’re Working From Home Doesn't Suit Everyone, It Suits Me Just Fine Quick! In thirty seconds or less tell me what your book is about. Can’t? Then you need to work on your pitch.About 5.4m people in the UK are working from home. Some out of choice, others out of necessity.According to a recent Harris poll, 72% of American households are thinking about starting a small business, and working from home.For all of those who face the daily commuting ordeal be it by train, bus or car the prospect of working from home must seem like bliss.It does not suit every one. Fortunately it suits me fine. Having successfully climbed the corporate ladder I lost interest in the politics and having to toe the corporate line. I also knew that these factors stifle free thought and entrepreneurism.Because of my General Management and troubleshooting background I knew that as an Independent Consultant I could bring added value to business owners and managers. Not every one is that fortunate.Will all of these budding entrepreneu First, congratulations. You’ve completed your novel. You can’t wait to see your words encased in the covers of a book, sitting face out on the bookstore shelves and being bought by the truckload. But before you can see that dream come true, you have to persuade a publisher to buy it. Many new writers don’t understand one fact about publishing that all established authors know. Those of you who are of a more artist temperament will find what I am about to say rather vulgar, but I will not apologize for unveiling the truth. Writing is a noble art, but once you enter into Publishing you are now in the sales business. How so? You’re selling a product (your book) to an investor (the publisher). Once you understand the true nature of this business, you will be miles head of those ego-lead writers who feel that the world owes them a living because they tell stories. Don’t make this mistake. Nobody cares that you’re a writer; your job is to make them care. Developing a great pitch is a career writer’s best tool. A pitch is a short summary of your story told in about three sentences or less. If you want to get an idea of what a pitch looks like go to your bookshelves or the library and read the back covers/ jacket copy of books. See how one story pulls you in and another leaves you cold. Why? Because you’re buying an emotion: fear, love, ambition. Authors who represent these emotions include Stephen King, Nora Roberts, and John Grisham. That’s what pitches sell to readers: Emotion. To editors, pitches sell the emotion of "This will make money!”. You can also look at your TV guide to see how two hour movies are compacted into one to two lines. They’re considered ‘hooks’ because they leave the reader wanting to know what happens. Here is an example of a basic hook: “A battered wife fakes her own death and assumes a new identity in a desperate gamble to escape her abusive spouse. Sleeping With the Enemy” A pitch will go further and reveal what happens (she does escape). A writer needs to know how to use a carefully crafted pitch. It will help sell a story in many ways: In a query, in a synopsis, at conferences and interviews, press releases, cover copy, etc… But let’s not get ahead of ourselves. First you have to plan your pitch. STEP ONE: The Three Pre-pitch Steps 1) Know Your Product. A writing career is similar to opening a shop for business. You need to know what you will sell, so that you will know how to market it. What kind of book do you have to sell? What genre does it belong to? You need to be able to identify this in a short sentence. Not “It’s a sci-fi, fantasy, coming-of –age, mystery romance.” But instead “It’s a fantasy romance with elements of mystery.” It’s the same as knowing whether or not your store will sell upscale or custom jewelry. Once you know what you’re s How to Quickly Improve Your Credit Score by Adding Positive Payment History to Your Credit Report , but I will not apologize for unveiling the truth. Writing is a noble art, but once you enter into Publishing you are now in the sales business.Most consumers are aware that negative items on a credit report can be disputed with the three major credit reporting bureaus. Often, this process can lead to a significant improvement in credit score through deletion of the derogatory items that were lowering the score.To achieve excellent credit, however, it's not enough to just remove negative entries. Why? Because a lack of positive payment history is also an obstacle to having good credit. You need to demonstrate a record of on-time payments in order to raise your credit score.In this article I will describe two simple techniques for rapidly ADDING good credit entries to your file.THE CO-SIGNER TECHNIQUEAll that is necessary to add years of excellent credit history is the love and trust of a friend or family member who has good credit.Credit card companies are always willing How so? You’re selling a product (your book) to an investor (the publisher). Once you understand the true nature of this business, you will be miles head of those ego-lead writers who feel that the world owes them a living because they tell stories. Don’t make this mistake. Nobody cares that you’re a writer; your job is to make them care. Developing a great pitch is a career writer’s best tool. A pitch is a short summary of your story told in about three sentences or less. If you want to get an idea of what a pitch looks like go to your bookshelves or the library and read the back covers/ jacket copy of books. See how one story pulls you in and another leaves you cold. Why? Because you’re buying an emotion: fear, love, ambition. Authors who represent these emotions include Stephen King, Nora Roberts, and John Grisham. That’s what pitches sell to readers: Emotion. To editors, pitches sell the emotion of "This will make money!”. You can also look at your TV guide to see how two hour movies are compacted into one to two lines. They’re considered ‘hooks’ because they leave the reader wanting to know what happens. Here is an example of a basic hook: “A battered wife fakes her own death and assumes a new identity in a desperate gamble to escape her abusive spouse. Sleeping With the Enemy” A pitch will go further and reveal what happens (she does escape). A writer needs to know how to use a carefully crafted pitch. It will help sell a story in many ways: In a query, in a synopsis, at conferences and interviews, press releases, cover copy, etc… But let’s not get ahead of ourselves. First you have to plan your pitch. STEP ONE: The Three Pre-pitch Steps 1) Know Your Product. A writing career is similar to opening a shop for business. You need to know what you will sell, so that you will know how to market it. What kind of book do you have to sell? What genre does it belong to? You need to be able to identify this in a short sentence. Not “It’s a sci-fi, fantasy, coming-of –age, mystery romance.” But instead “It’s a fantasy romance with elements of mystery.” It’s the same as knowing whether or not your store will sell upscale or custom jewelry. Once you know what you’re Mortgage Interest Rates ld in about three sentences or less. If you want to get an idea of what a pitch looks like go to your bookshelves or the library and read the back covers/ jacket copy of books. See how one story pulls you in and another leaves you cold.A mortgage is a loan for buying a house or other assets, or to meet any other financial requirements. Normally, the collateral for borrowing is the asset acquired with it. Any mortgage involves the payment of interest by the borrower to the lender. The payment is usually made every month, or bi-weekly.The interest rates differ from lender to lender. To obtain the lowest rates, some shopping around is required. Generally, the longer the term of the loan, the lower the monthly payments will be.Interest can be either fixed or adjustable. In fixed interest, the rate remains constant for the entire period of the loan. Here, the advantage is that monthly payments are predictable, since there are no sudden fluctuations.An adjustable rate means that the rate of interest is linked to factors like the Prime Rate. In some cases the lender permits locking Why? Because you’re buying an emotion: fear, love, ambition. Authors who represent these emotions include Stephen King, Nora Roberts, and John Grisham. That’s what pitches sell to readers: Emotion. To editors, pitches sell the emotion of "This will make money!”. You can also look at your TV guide to see how two hour movies are compacted into one to two lines. They’re considered ‘hooks’ because they leave the reader wanting to know what happens. Here is an example of a basic hook: “A battered wife fakes her own death and assumes a new identity in a desperate gamble to escape her abusive spouse. Sleeping With the Enemy” A pitch will go further and reveal what happens (she does escape). A writer needs to know how to use a carefully crafted pitch. It will help sell a story in many ways: In a query, in a synopsis, at conferences and interviews, press releases, cover copy, etc… But let’s not get ahead of ourselves. First you have to plan your pitch. STEP ONE: The Three Pre-pitch Steps 1) Know Your Product. A writing career is similar to opening a shop for business. You need to know what you will sell, so that you will know how to market it. What kind of book do you have to sell? What genre does it belong to? You need to be able to identify this in a short sentence. Not “It’s a sci-fi, fantasy, coming-of –age, mystery romance.” But instead “It’s a fantasy romance with elements of mystery.” It’s the same as knowing whether or not your store will sell upscale or custom jewelry. Once you know what you’re The Secrets Of Free Traffic Everyone Should Know o two lines. They’re considered ‘hooks’ because they leave the reader wanting to know what happens. Here is an example of a basic hook:If you are struggling to get lots of traffic to your website, then maybe you need to learn the secrets of free trafficIs Your Website Hanging In The CyberSpace Black Hole?Many new website owners experience a familiar problem. They put their website together, and everything looks just fine. All the links work and the graphics look great. All the products are ready for people to buy, and there is plenty of content for people to read. However just about no one comes to the website. Its as if the website was hanging in cyberspace in a kind of black hole, and no one knows its therePriced Out Of The MarketNew website owners also have another problem - they simply can't compete with the main effective advertising services, which can be very costly. Even something as easy as pay per click, which sounds cheap at 20c a click, suddenl “A battered wife fakes her own death and assumes a new identity in a desperate gamble to escape her abusive spouse. Sleeping With the Enemy” A pitch will go further and reveal what happens (she does escape). A writer needs to know how to use a carefully crafted pitch. It will help sell a story in many ways: In a query, in a synopsis, at conferences and interviews, press releases, cover copy, etc… But let’s not get ahead of ourselves. First you have to plan your pitch. STEP ONE: The Three Pre-pitch Steps 1) Know Your Product. A writing career is similar to opening a shop for business. You need to know what you will sell, so that you will know how to market it. What kind of book do you have to sell? What genre does it belong to? You need to be able to identify this in a short sentence. Not “It’s a sci-fi, fantasy, coming-of –age, mystery romance.” But instead “It’s a fantasy romance with elements of mystery.” It’s the same as knowing whether or not your store will sell upscale or custom jewelry. Once you know what you’re Think & Grow Rich - A Concept Every Entrepreneur Should Know ve to plan your pitch.There is a book written by Napoleon Hill called Think & Grow Rich, which I highly recommend to any entrepreneur who is thinking about or has started a new business. The book is jammed with the concepts used by America’s greatest business people and is loaded with step-by-step information to help you see what is required of you to become successful. I decided to summarize the eight main points of the book because I believe in them so much and if you have never been exposed to the concepts, even a summary will stimulate your thinking and they are:The Eight Requirements for Success1. All you need is one sound idea. 2. A burning desire for its achievement. 3. Belief in your product or service. 4. Faith in yourself & your associates. 5. Specialized knowledge. 6. An organized plan of action. 7. A decision to act with persistence. 8. Organize STEP ONE: The Three Pre-pitch Steps 1) Know Your Product. A writing career is similar to opening a shop for business. You need to know what you will sell, so that you will know how to market it. What kind of book do you have to sell? What genre does it belong to? You need to be able to identify this in a short sentence. Not “It’s a sci-fi, fantasy, coming-of –age, mystery romance.” But instead “It’s a fantasy romance with elements of mystery.” It’s the same as knowing whether or not your store will sell upscale or custom jewelry. Once you know what you’re selling, then you’re ready for step two. 2) Know Your Audience. At this stage your shop is ready to open. Now you need to identify the customers who will benefit from your product. A number of aspiring romance authors think because romance is such a booming market that they will have a huge audience for their work. They don’t. All romance readers don’t enjoy every romance story. Some readers like stories with ghosts; others enjoy history, or family drama. Identify what your audience likes (demon hunting werewolves or long contemporary dramas) and keep them in mind when you’re developing your pitch. 3) Know Your Investor or Client. You need money to start your business. That’s fine, but what will the investor get? Research what your investor (agent/editor) needs. Are they over inventoried with historicals and are desperately seeking chick lit? Are they behind a certain trend or are they the best with a certain genre and your product could help improve their list? I am not implying that you ‘write for the market’, just know where to send your product for consideration. You wouldn’t want to pitch your Christian romance to someone interested in erotica, would you? You would be wasting your time and theirs. Do your research. STEP TWO: Breaking It Down Now that you know your product, your audience, and your prospective buyer, it’s time to develop the pitch. A basic pitch has four parts. 1) A Character Stories are about people solving a problem. Who is this story about? Who are we rooting for or who should we hate? At this stage it is okay to use clich?s to describe your characters. You’ve already made them unique in your story. Take the easy route for now. Why? Because you want to elicit an emotional response. When you describe your hero as a burned-out cop, what images/emotions come up? A tired warrior? Good that’s what I want. How about a carefree party girl? Do you see her as a lighthearted, selfish innocent? What if I were to say they would fall in love, wouldn’t you be curious how that would happen? That’s what you want the editor to feel: Curious. You don’t always have to use an adjective/noun combination to introduce your hero/heroine. You can just state what the character is. Cara is a nurse (you think of a nurturer). Malcolm is a man with secrets (you think of a wounded soul or someone dangerous). 2
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