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    At one time during your marketing career, you may have been tasked to write a sales letter. You might have thought it unnecessary, even useless. After all, a little email will usually do the trick in convincing potential buyers to get your goods, right? And if you can’t write to them, you can always run over to their houses and offices, bring in
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    write a sales letter. You might have thought it unnecessary, even useless. After all, a little email will usually do the trick in convincing potential buyers to get your goods, right? And if you can’t write to them, you can always run over to their houses and offices, bring in
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    o them, you can always run over to their houses and offices, bring in the oh-so-presentable you, and blab away about why your service is the best in the West, right?

    Sadly, letter writing is never out of fashion, and your instinct are just plain wrong. You will need to write a sales letter to get to ask many people as possible. You will nee

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