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Article Check - Choosing The Right Business? The Research Is Crucial For Your Fiscal and Mental Well Being
Why use a professional brochure?If you want to do business with anyone, you have to look the part. You would not likely show up to an initial meeting in a boardroom with torn jeans and a muscle shirt. On the contrary, you would likely dress up for the occasion and wear dress slacks and a business like shirt or blouse.The same needs to be true for a business brochure. Besides the business card, the business brochure is your first step forward. The brochure tells the potential customer not only about your company through the content but also how you regard yourself in terms of professional design and print. If you produce your brochure on your home printer, it will show through whether you think it will or not. Professional print jobs use better quality paper and better quality inks. You should not have yo
ONCE YOU CHOOSE THE BUSINESS…
What are the advantages and disadvantages of the business you are mostly likely to choose? What are the advantages or disadvantages as your friends and family see them? Sometimes friends and family will get you to see things you never even thought of as it relates to you and your personality. Keep in mind however that friends and family can also shoot great ideas down too. Is this business something you would enjoy doing every day? Would you rather offer a service or a product? Often service businesses are less expensive to start and bec
Do you like to stand in line? At the local coffee shop or at the bank? You could handle a short wait to get a latte or make a deposit into your bank account-- or can you? Next time you are in the local caf? or bank just look around. How many people get frustrated waiting in a simple line for a coffee and then leave and never get that cup of coffee?Many small business owners do the exactly same thing in their career. Perhaps they commit to a certain goal in their business or to become a leader in their community. Just like the coffee shop or bank, many business owners get frustrated when they do not get instant gratification in their business and get out of line.Another great example of getting out of line is your New Year’s resolution. Imagine you commit to quit smoking on New Year’s Eve. On the
If you’re thinking about starting a business, here are some ideas to get your creative juices flowing. Consider these issues if you aren’t sure what business you want to get involved with and if you'd like additional perspective on what you’re about to do.
Do you have any hobbies that could become a business? How do you spend your free time? Golfing, fishing, talking sports, cooking, writing, designing art, helping friends decorate, etc.? Other? Could any of these activities be a business opportunity for you? What about a business tied to something you actually like to do? For example, I have known people who became certified travel agents so that they can go on more vacations.
What are you interested in? Antiques, cars, music, building, dance, business, teaching, snorkeling etc.?
What are you good at and/or experienced in? Party planning, gardening, working with children, writing r?sum?s, sewing, special recipes/dishes you make etc. Think of things that people call you about for advice. This is usually a sign that people consider you to hold a certain degree of expertise.
Below is a brainstorming exercise and it is designed to make you think. When you brainstorm you should just let your mind wander. Better yet, involve a few people to help you. The secret to brainstorming is to not suppress any ideas. Just get out sheet paper and start writing the first thoughts that come to your mind.
What skills do you have? Can you make money with these skills? What jobs have you excelled at? What is the market for your experiences? Have you ever thought about vending? Do you own a computer? What about buying into a franchise or freelancing? What childhood dreams and aspirations do you still hang on to that aren’t fully expressed? What did you want to be when you “grew up?” What would you do if money, education, and experience were not an issue? What business would you enter if you knew you could not fail? What were you good at that no one encouraged you to do? What business are others operating that you would like to be a part of?
Other ways to get you thinking about a business include: Visiting the magazine rack to see which topics/magazines arouse your interest. Is there a business in that area for you? Search the Yellow Pages: what occupations have always interested you? Have you seen what you believed to be your “calling?” Have you done anything to move toward that calling?
What service or product is not being provided and that very fact surprises you? This would likely be an area you’ve often seen a need for but have never done anything about nor seen others do anything about it.
ONCE YOU CHOOSE THE BUSINESS…
What are the advantages and disadvantages of the business you are mostly likely to choose? What are the advantages or disadvantages as your friends and family see them? Sometimes friends and family will get you to see things you never even thought of as it relates to you and your personality. Keep in mind however that friends and family can also shoot great ideas down too. Is this business something you would enjoy doing every day? Would you rather offer a service or a product? Often service businesses are less expensive to start and beca
When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Yep, Americans rarely buy because they need... they buy because they want to experience the feeling that comes with buying.We enjoy new purchases. Sure, we can convince ourselves that we really needed a new one, but if we’re totally honest we’ll have to admit that would could’ve got by without it. What does this mean to your advertising campaign?1. State The Benefits Of Your Product or ServiceCapitalize on the ways a customer will improve his lifestyle by making the purchase. Will he increase his own business profits by 50 percent? Say so in the opening statement of your sales letter, or at the top of your Web pag
What are you interested in? Antiques, cars, music, building, dance, business, teaching, snorkeling etc.?
What are you good at and/or experienced in? Party planning, gardening, working with children, writing r?sum?s, sewing, special recipes/dishes you make etc. Think of things that people call you about for advice. This is usually a sign that people consider you to hold a certain degree of expertise.
Below is a brainstorming exercise and it is designed to make you think. When you brainstorm you should just let your mind wander. Better yet, involve a few people to help you. The secret to brainstorming is to not suppress any ideas. Just get out sheet paper and start writing the first thoughts that come to your mind.
What skills do you have? Can you make money with these skills? What jobs have you excelled at? What is the market for your experiences? Have you ever thought about vending? Do you own a computer? What about buying into a franchise or freelancing? What childhood dreams and aspirations do you still hang on to that aren’t fully expressed? What did you want to be when you “grew up?” What would you do if money, education, and experience were not an issue? What business would you enter if you knew you could not fail? What were you good at that no one encouraged you to do? What business are others operating that you would like to be a part of?
Other ways to get you thinking about a business include: Visiting the magazine rack to see which topics/magazines arouse your interest. Is there a business in that area for you? Search the Yellow Pages: what occupations have always interested you? Have you seen what you believed to be your “calling?” Have you done anything to move toward that calling?
What service or product is not being provided and that very fact surprises you? This would likely be an area you’ve often seen a need for but have never done anything about nor seen others do anything about it.
ONCE YOU CHOOSE THE BUSINESS…
What are the advantages and disadvantages of the business you are mostly likely to choose? What are the advantages or disadvantages as your friends and family see them? Sometimes friends and family will get you to see things you never even thought of as it relates to you and your personality. Keep in mind however that friends and family can also shoot great ideas down too. Is this business something you would enjoy doing every day? Would you rather offer a service or a product? Often service businesses are less expensive to start and bec
Think you have the speed, endurance, and know-how to fix what’s broken? Bet not. The smartest people in the world are those who can leave their ego at the door, and know when its wise to seek help.Since crashes are usually preventable, when is it a good time to seek professional assistance…before or after the disaster? Talk to local firehouse or police headquarters and they’ll chant the mantra, “Prevention rules.” Smarter to avert the fire or crime, rather than fight it later. It costs much more after-the-fact. Same goes for your job search.• Gain better, faster exposure to opportunity and decision makers by setting a career foundation that’s heavy on target marketing.• Provide personalized solutions to employer needs and you’ll free yourself from the arduous process of blasting re
Below is a brainstorming exercise and it is designed to make you think. When you brainstorm you should just let your mind wander. Better yet, involve a few people to help you. The secret to brainstorming is to not suppress any ideas. Just get out sheet paper and start writing the first thoughts that come to your mind.
What skills do you have? Can you make money with these skills? What jobs have you excelled at? What is the market for your experiences? Have you ever thought about vending? Do you own a computer? What about buying into a franchise or freelancing? What childhood dreams and aspirations do you still hang on to that aren’t fully expressed? What did you want to be when you “grew up?” What would you do if money, education, and experience were not an issue? What business would you enter if you knew you could not fail? What were you good at that no one encouraged you to do? What business are others operating that you would like to be a part of?
Other ways to get you thinking about a business include: Visiting the magazine rack to see which topics/magazines arouse your interest. Is there a business in that area for you? Search the Yellow Pages: what occupations have always interested you? Have you seen what you believed to be your “calling?” Have you done anything to move toward that calling?
What service or product is not being provided and that very fact surprises you? This would likely be an area you’ve often seen a need for but have never done anything about nor seen others do anything about it.
ONCE YOU CHOOSE THE BUSINESS…
What are the advantages and disadvantages of the business you are mostly likely to choose? What are the advantages or disadvantages as your friends and family see them? Sometimes friends and family will get you to see things you never even thought of as it relates to you and your personality. Keep in mind however that friends and family can also shoot great ideas down too. Is this business something you would enjoy doing every day? Would you rather offer a service or a product? Often service businesses are less expensive to start and bec
Cardboard shredders are machines used to cut materials, especially cardboard, to required sizes. Cardboard shredders help to convert corrugated cardboards and cartons to efficient packaging material, which is essential for the secure transit of the goods. They are available in the market in different models and sizes that can be chosen according to the requirement.Cardboard shredders are commonly used in enterprises such as industries, hotels, offices, schools, warehouses, recycling centers, and especially in shipping centers and packaging companies. Cardboard shredders can also be used for processing materials other than cardboards such as wood, plastic, computer discs, magazines, news papers, videotapes and even small circuit boards.Cardboard shredders include different models such as strip cut models
Other ways to get you thinking about a business include: Visiting the magazine rack to see which topics/magazines arouse your interest. Is there a business in that area for you? Search the Yellow Pages: what occupations have always interested you? Have you seen what you believed to be your “calling?” Have you done anything to move toward that calling?
What service or product is not being provided and that very fact surprises you? This would likely be an area you’ve often seen a need for but have never done anything about nor seen others do anything about it.
ONCE YOU CHOOSE THE BUSINESS…
What are the advantages and disadvantages of the business you are mostly likely to choose? What are the advantages or disadvantages as your friends and family see them? Sometimes friends and family will get you to see things you never even thought of as it relates to you and your personality. Keep in mind however that friends and family can also shoot great ideas down too. Is this business something you would enjoy doing every day? Would you rather offer a service or a product? Often service businesses are less expensive to start and bec
Bill Ford (a car guy by blood) stepping aside and giving the job to Alan Mulally, formally president and CEO of Boeing Commercial Airlines (a non-car guy) states loudly and clearly that lack of industry specific experience is no reason to hesitate taking on a business you know little or nothing about. With just a bit more focusing you probably have all that you need to be a successful business owner.In the late nineties I took over the responsibility for a $30 million precision parts manufacturing company that served the auto industry. I made a number of trips to Detroit to talk with our customers and our plant received many engineers from our US and foreign based customers. The people employed by the US companies labeled me a non-car guy and basically paid no attention to my comments, ideas and plans. Those wh
ONCE YOU CHOOSE THE BUSINESS…
What are the advantages and disadvantages of the business you are mostly likely to choose? What are the advantages or disadvantages as your friends and family see them? Sometimes friends and family will get you to see things you never even thought of as it relates to you and your personality. Keep in mind however that friends and family can also shoot great ideas down too. Is this business something you would enjoy doing every day? Would you rather offer a service or a product? Often service businesses are less expensive to start and because you can start with a simple offering and expand it gives you time to capitalize for bigger expenses.
Based on your answers above, sell yourself on the business idea, then un-sell yourself on it, and then sell yourself on it again. This is an exercise to look at both sides.
Does your idea have broad enough appeal to attract customers through more than one season? Yes or No? If not, what can you sell during the slow times of the year? You should have ideas that keep your business earning money year round. Constant cash flow is important for businesses.
What of the following resources do you have? Time, Willpower, Money, Knowledge, Connections
You’ll need to have at least the time and willpower. Connections, knowledge, and money can all be acquired in time, but you will need willpower and time each day to grow your business.
Is it recession proof or darn near? Yes or No? If your business isn’t recession proof and most aren’t, you may want to consider expanding your products or services offered to include some offerings that in good economies and bad the demand will still exist. This will keep your cash flowing and provide some safety while you wait for an economic rebound.
After looking at the advantages and disadvantages, do you still feel like this is the right business for you at this time? Yes or No? If you answered “No,” go through the same exercise with your next business idea. Eventually, you will find an idea that gets you to “Yes” and if you don’t find one that excites you, question if you’re still struggling with some fears as they relate to self-employment.
Starting a business is a pretty huge thing as your life will never be the same once you commit. So, consider it to be like marriage. There is commitment, work and a need to stay passionate. If you can’t see your life clearly 4 or 5 years from now in this new endeavor, then don’t get involved unless of course you plan on using it as a stepping stone. Finally continuing with marriage as an analogy, it is only the wisest of entrepreneurs that actually work in their prospective industry to test it out before going in with a full commitment. So, “date the business”, talk to others that have been in it and get the “B” side info as well. It may mean you have to go out of state to work for free with an unthreatened identical business and get a real hands on look at your future.
Have a great time planning out your company and its operations step by step and keep in mind the power of professional experienced business advice. If you can afford to pay for it, great and if you can’t be sure to get it from someone that is self-employed. Don’t take business advice from your neighbor that’s never even run a lemonade stand. I don’t care where she teaches or what law firm he works for. Get multiple views and advice from entrepreneurs that have been in the tren
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