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Article Check - Is Franchising Right for You?
The targeted use of promotional products has been proven over time as an essential and cost-effective marketing technique. From sole proprietor to international conglomerate, whether solely present as an e-retailer or established as a brick-and-mortar chain, any business can benefit from this physical gift-in-hand approach.Everyone knows to make their web sites sticky. Fresh and useful content keeps users coming back for more, with the result that they get to know and trust you and ultimately become a repeat and loyal customer. Promotional products similarly keep your company name (imprinted on a coffee mug or mouse pad) literally in front of potential c
The franchise concept is simple. The fran
I was passing through Kuala Lumpur International Airport (KLIA) in Malaysia, returning from a live web-cast presentation on a new e-learning channel.One of my small indulgences after a good presentation is the soft chocolate-and-vanilla swirled ice cream available at the quick service restaurant just before Immigration at KLIA.A young staff member was at the ice-cream machine. I asked her for the vanilla-and-chocolate swirl in an ice-cream sundae cup with a squirt of chocolate syrup on top. (I don’t have this very often, but when I do, I enjoy it.)She said that I could only have the sundae with vanilla ice cream, not the vanilla and chocola
There's no way to completely eliminate risk from business. It comes with the territory. The key is risk management, based on the rough formula that says: the fewer variables (risks), the greater the probability of success. That's the concept behind the phenomenal boom in franchising -- from auto dealerships to fast food to print shops to lawn services, pest control and more. That's also why, over the last several decades, the franchise form of doing business -- now with more than 3,000 franchise companies and better than 750,000 franchise units in operation -- has changed the way small business does business in this country.
THE FRANCHISE BOOM
The franchise concept is not new. The first franchises appeared shortly after the Civil War (established by the Singer Sewing Machine Company and other large corporations to distribute their products). The idea took off earlier this century with the rise of auto dealerships.
But franchising has truly come of age in the decades since World War II, with the boom in retail and service franchises. Franchises now account for account for between 40% and 50% of all retail businesses, employ more than 18 million workers, and generate better than $2 trillion annually in economic output, creating what would be the fourth largest GNP in the world!
The franchise concept is simple. The fran
We all know how important a logo is for an organization. Starting from the stationery, accessories to large billboards, a company logo finds place in almost everything that belongs to the company. Wrong placement of a logo can easily demean the very essence of it and that’s why, placement of a logo at the right place is critical. While there is no pre-determined perfect place for a logo to be positioned, the thumb rule is, irrespective of its color or size; a logo should be put at a place where it gets the maximum exposure.So, how do we go about it? There are no fixed rules for placing a logo. So before positioning a logo on a product, we need to answer
THE FRANCHISE BOOM
The franchise concept is not new. The first franchises appeared shortly after the Civil War (established by the Singer Sewing Machine Company and other large corporations to distribute their products). The idea took off earlier this century with the rise of auto dealerships.
But franchising has truly come of age in the decades since World War II, with the boom in retail and service franchises. Franchises now account for account for between 40% and 50% of all retail businesses, employ more than 18 million workers, and generate better than $2 trillion annually in economic output, creating what would be the fourth largest GNP in the world!
The franchise concept is simple. The fran
Toner Spills, Clean Up and Prevention Nothing is more aggravating then pulling the tab off of a toner cartridge and having it spill everywhere! In this article, you will learn what to do after a toner spill and what not to do. Also, we talk about prevention. This is really the object of the lesson. Preventing toner spills.Using the Chicopee Stretch and Dust Towel These amazing yellow towels have a multitude of uses and can be used over and over again. Just stretch it and wipe up the toner spill. Use it to clean dust off of your copier, fax machine or printer, even your computer screen. Note: I am not trying to sell these tow
THE FRANCHISE BOOM
The franchise concept is not new. The first franchises appeared shortly after the Civil War (established by the Singer Sewing Machine Company and other large corporations to distribute their products). The idea took off earlier this century with the rise of auto dealerships.
But franchising has truly come of age in the decades since World War II, with the boom in retail and service franchises. Franchises now account for account for between 40% and 50% of all retail businesses, employ more than 18 million workers, and generate better than $2 trillion annually in economic output, creating what would be the fourth largest GNP in the world!
The franchise concept is simple. The fran
In my opinion, being an entrepreneur is about ‘writing my own ticket’. I want to to be able to exploit my own ideas, create and sell my own products, and provide my own definition of services.It’s about being a leader; making my own action plan and working it.Looking around the net marketing niche, I see that most people are following instead of leading. Everyone is pushing a business opportunity or affiliate product/service which they do not own.I realize there are people who make millions of dollars in affiliate sales. But if you look closely at how these people promote, you’ll see that they have built a unique presence, a mailing list, a
But franchising has truly come of age in the decades since World War II, with the boom in retail and service franchises. Franchises now account for account for between 40% and 50% of all retail businesses, employ more than 18 million workers, and generate better than $2 trillion annually in economic output, creating what would be the fourth largest GNP in the world!
The franchise concept is simple. The fran
Enjoying the title of entrepreneur is a hollow feeling.If you have ever been out of work and joined a multi level marketing outfit, or joined the ranks of "commission only" sales reps you are considered to be an entrepreneur.I call it hollow, because the word resonates within us on some fundamental level. Images of independance and success beckon to us as we discard the shackles of a 9-5 job.We are our own boss.The reality is quite different. Ugly even. In fact, other entrepreneurs feed of our naive ambitions by playing to our dreams in an effort to enslave us in their own aspirations.Where else can you find willing, free, lab
The franchise concept is simple. The franchisee or franchise buyer purchases a legal right to sell a good or service from the franchisor. This includes the parent company's trademark and other services. In return, the franchisee agrees to certain restrictions and pays an ongoing fee.
That's perhaps why franchises have become the domain of the small business owner. In fact, about two-thirds of franchises are organized as single establishment sole proprietorships, with approximately 5 employees per establishment.
FRANCHISES REDUCE RISK
The number one advantage of franchising for the business owner is risk reduction. Purchasing a franchise gives franchisees the opportunity to build a business of their own, but not necessarily on their own. They share in the expertise and support of the parent company.
This is especially significant in the start-up, since new businesses, as a group, have the highest failure rate. However, franchises from established companies generally have a lower failure rate than businesses either started from scratch or bought as a going enterprise. A study by the U.S. Chamber of Commerce found that, after five years, 86% of new franchises opened are still under the same ownership and 97% of them are still open for business. That’s a phenomenal track r
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