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Article Check - In Direct Mail Donor Acquisition, Compare Cost Per Donor with Cost Per Dollar
Looking for ways to earn extra income? Millions have already found additional sources of income outside of their normal eight-hour jobs. One of the fields where individuals can earn that extra cash flow is in the mortgage brokerage business. However, being a mor
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Your cost to raise a dollar is a perfectly valid metric in direct mail fundraising, of course. By dividing the cost of your mailing by the gross income, you arrive at a number that helps you compare different mailings, compare results across different years, and compare fundraising methods (such as direct mail versus banquets versus telephone fundraising).
But acquisition mailings are different than other fundraising letter mailings in one major respect—you are aiming to raise donors first, donations second. An acquisition mailing cannot be considered a success if it acquires no new donors, regardless of how much money
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That’s why you need to measure your cost to raise a donor, and watch that number over time to see how it fluctuates when you mail to new lists or mail new acquisition packages.
You calculate your cost to raise a dollar by dividing your net cost by the number of donors acquired. Let me illustrate.
You mail 1,000 packages at a cost of $1 each.
Total cost: $1,000
You generate a response rate of 1%.
Total new donors acquired: 10.
You raise a total of $750.
Which means you don’t cover your costs (common in direct mail donor acquisition).
So your net cost is $250.
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<a href="http://www.caseupon.com/article/19597/caseupon-In-Direct-Mail-Donor-Acquisition-Compare-Cost-Per-Donor-with-Cost-Per-Dollar.html">In Direct Mail Donor Acquisition, Compare Cost Per Donor with Cost Per Dollar</a>
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[url=http://www.caseupon.com/article/19597/caseupon-In-Direct-Mail-Donor-Acquisition-Compare-Cost-Per-Donor-with-Cost-Per-Dollar.html]In Direct Mail Donor Acquisition, Compare Cost Per Donor with Cost Per Dollar[/url]
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