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  • Article Check - Outreach Intent - The Key to Fundraising through Your Website

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    e know your non-profit exists and how to contact you, like an ad, think again. Your website may be one of
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    While it’s true that your website is the information center for your organization, and the way you let the world know about your programs and efforts, you may be missing out on one of the most powerful fundraising opportunities available.

    Design and content – is that all there is to an effective website? The answer is a resounding NO. If you are under the misconception that your website is simply there to let people know your non-profit exists and how to contact you, like an ad, think again. Your website may be one of

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    world know about your programs and efforts, you may be missing out on one of the most powerful fundraising opportunities available.

    Design and content – is that all there is to an effective website? The answer is a resounding NO. If you are under the misconception that your website is simply there to let people know your non-profit exists and how to contact you, like an ad, think again. Your website may be one of

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    Design and content – is that all there is to an effective website? The answer is a resounding NO. If you are under the misconception that your website is simply there to let people know your non-profit exists and how to contact you, like an ad, think again. Your website may be one of

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    swer is a resounding NO. If you are under the misconception that your website is simply there to let people know your non-profit exists and how to contact you, like an ad, think again. Your website may be one of
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    e know your non-profit exists and how to contact you, like an ad, think again. Your website may be one of the strongest ways to reach out to potential donors, not only in your city, but across the country! Unless you focus on your site as a true resource and tool for your organization, you may be missing out on thousands of dollars in funding.

    When considering the design and content of your website consider your “outreach intent”. Simply stated, outreach intent is the overall messaging of your website in relation to re

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