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  • Article Check - Your Fundraising Letter P.S.: 10 Ways to Write Powerful Postscripts

    Career Change
    Coping with change is now an everyday occurrence. What’s more the pace of change is accelerating and the need for us all to adjust is greater than ever. Yet, this is a time of opportunity.Career change – Ignore it at your peril or seize the opportunityAll around us we constantly see the changes which are affecting us. Economically power is shifting and the consequences are massive. China and India are emer
    YOU SOLVE)

    “I’ve included a rather sad photo of a giant panda—a mother who’d been nursing her new baby—who was killed by poachers. Take a look. Then give some gift, of any amount, to stop tragic pa

    Marketing Masturbation: Branding Not to Win
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    Your postscript is one of the most important parts of your fundraising letter. It usually stresses the point of your letter and asks for action. Some donors read it first. Some professional writers write it first.

    Since the P.S. is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate donors to send you a gift or take your desired action.

    A donor reading a P.S. is a donor looking for information. And that’s your opportunity. So don’t treat your postscript as an afterthought. Here are some ideas to get you started on finishing your letter.

    1. SHOW WHAT A DONATION “BUYS”

    “Remember, your gift of just $25.18 will provide a hot supper every day for a week. Please give today.”

    2. MAKE YOUR DONOR MAD (AT THE PROBLEM YOU SOLVE)

    “I’ve included a rather sad photo of a giant panda—a mother who’d been nursing her new baby—who was killed by poachers. Take a look. Then give some gift, of any amount, to stop tragic pan

    Your Guide When Living Abroad
    For those of you who are interested in culture, will probably know that there are many books on the subjects. Interest in culture is important if you are an expatriate who accidentally dwells in another country and is shocked by the way people live and work. If you are an tourist you may buy a book about the country you visit. You might want to know more about the environment, places to visit and some other basic topi
    first.

    Since the P.S. is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate donors to send you a gift or take your desired action.

    A donor reading a P.S. is a donor looking for information. And that’s your opportunity. So don’t treat your postscript as an afterthought. Here are some ideas to get you started on finishing your letter.

    1. SHOW WHAT A DONATION “BUYS”

    “Remember, your gift of just $25.18 will provide a hot supper every day for a week. Please give today.”

    2. MAKE YOUR DONOR MAD (AT THE PROBLEM YOU SOLVE)

    “I’ve included a rather sad photo of a giant panda—a mother who’d been nursing her new baby—who was killed by poachers. Take a look. Then give some gift, of any amount, to stop tragic pa

    Components of Web-Based On-Demand Recruiting Software
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    on.

    A donor reading a P.S. is a donor looking for information. And that’s your opportunity. So don’t treat your postscript as an afterthought. Here are some ideas to get you started on finishing your letter.

    1. SHOW WHAT A DONATION “BUYS”

    “Remember, your gift of just $25.18 will provide a hot supper every day for a week. Please give today.”

    2. MAKE YOUR DONOR MAD (AT THE PROBLEM YOU SOLVE)

    “I’ve included a rather sad photo of a giant panda—a mother who’d been nursing her new baby—who was killed by poachers. Take a look. Then give some gift, of any amount, to stop tragic pa

    Getting (Dis)Connected
    My friend purchased a desktop publishing computer from a major online computer hardware vendor.She ordered the powerful stand-alone workstation configured just the way she wanted, with a large monitor, big hard disk and high-speed graphics card. At the same time, she purchased a top-of-the-line scanner and laser printer.When the components arrived, she could not find the cable to connect her computer with
    tter.

    1. SHOW WHAT A DONATION “BUYS”

    “Remember, your gift of just $25.18 will provide a hot supper every day for a week. Please give today.”

    2. MAKE YOUR DONOR MAD (AT THE PROBLEM YOU SOLVE)

    “I’ve included a rather sad photo of a giant panda—a mother who’d been nursing her new baby—who was killed by poachers. Take a look. Then give some gift, of any amount, to stop tragic pa

    Improve the Quality of Your Franchise Business with Multi-Unit and Multi-Concept Franchises
    Multi-unit and multi-concept franchising both provide opportunities for fast, efficient growth. Franchising is an obvious consideration for individuals who naturally have that entrepreneurial spirit. You might be wondering what is means to have an entrepreneurial spirit.Are you self-motivated? Do you dream of building a business with your two hands? Do you struggle as an employee, constantly feeling like you coul
    YOU SOLVE)

    “I’ve included a rather sad photo of a giant panda—a mother who’d been nursing her new baby—who was killed by poachers. Take a look. Then give some gift, of any amount, to stop tragic panda deaths and help save these harmless and wonderful animals. I am waiting to hear from you.”

    3. MENTION YOUR FRONT-END PREMIUM

    “By the way, the enclosed 2006 calendar is a gift of thanks for your support this year, and your continued support next year.”

    4. MENTION YOUR DEADLINE

    “We must have your responses to the enclosed National Survey in our hands within 10 days. Please complete and return it to us in the enclosed postpaid envelope provided. If you’d like to join the Rails to Trails Conservancy, simply mark the appropriate box on the Survey form and mail it with your check in the enclosed envelope.”

    5. SUGGEST A LARGER GIFT

    “Your last gift was $250. If you could match it again (or even increase it a little), I’d be mighty grateful to you.”

    6. DRAW ATT

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