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Article Check - Sacred Love - The Second Law of Nature - Growing From Challenge
Marketing to Search Engines AND Humans ’t understand why me” I asked “ how much of your life was devoted to just being. To just being you” He replied “ we used to go on holidays and I would watch the TV every night with my wife” I responded “yes, that is not what I am talking about. I mean closing down, really concentrating on rest, allowing your whole being to be in the moment” He replied “I don’t understand what you are talking about” I said “I know and welcome to a stroke”When you were just a young and precocious student of marketing, someone explained to you how to market to humans. "Know your target audience!" said the experts. "AIDA method!" they pressed on."Attention. Interest. Desire. Action." You know this old drill. "Make it happen in the minds of your hungry buying prospects!"Then you went to the web. Ah, web marketing... a horse of a different color. Now it's all about the Engines. What do the search engines want? What are those crawlers looking for?So you switched gears, forgot about your old friend Aida, and started shelling out bucks for SEO experts to tweak your website. You signed another fat check over for a long list of email addresses. You paid for expensive programs so that you could slut your company name and logo around the net! You even dished some dollars for that danged popup campaign... something you swore you'd never do...All of this SEO stuff can't be a bad thing. But did you forget about your target customer? He's still a HUMAN. So as much as you want to leverage your search engine strategy for the most exposure, don't forget to send some marketing love to the human beings who are seeing your ads all over the place.Have you heard about the latest marketer's ace in the hole, the web article? If not, it's time to get in the know. The web articles is the IDEAL way to get your message to the brains of human beings. How's it work?There are websites out there that want you to submit articles to them, so that they can distribute them to other websites. Every web article you write will have your URL attached.Therefore, the web article is the perfect way to improve your search engine rank while simultaneously building a strong case for your pr Imagine a magnificent ocean, a wide expanse of magnificent seascape with blue sky, vast expanses of tranquil and wonderful oceanic stillness. Beautiful isn’t it. If you were watching TV, reading a magazine, meditating you might not notice it. That stillness is your true nature and you can’t experience that by relaxing in front of TV. It requires a certain tension to find it. Now imagine you are in the scene, now you are on the water in a boat, now there is a different perspective, now it is not a scene but an experience of a scene, there is a sense of self consciousness. Now you will tell me how it feels to be in that scene. One is the spontaneous awareness of a scene, the other is a personal experience “I” . This is the difference between who you are naturally and who you become with ego. The ego creates self consciousness, a sense of ME in everything. When we are “in” every scene, the dialogue is “me, me ,me ,me, I, I, I, I , I” the conversation is I feel this, I believe this, I want this, I like that, I am doing this and soon I will be doing that. It is my business, my house, my cat, my dog” Invasion of the Amazons J came to me totally turulated, her husband had packed up and left her. She was distraught. She described the disaster in a way you’d expect her to. He did this and I feel that, and poor me and nasty him. I said to her “you only have two choices, see this differently or just give it time. You can’t change the reality that he left, you can only change how you deal with it” She didn’t want to wait for the three years it takes to get over most dramas, she wanted to get through this now, permanently and without holding anger for the rest of her life. It took 2 hours.The last few months have witnessed a bloodbath in tech stocks coupled with a frantic re-definition of the web and of every player in it (as far as content is concerned).This effort is three pronged:Some companies are gambling on content distribution and the possession of the attendant digital infrastructure. MightyWords, for example, stealthily transformed itself from a "free-for-all-everyone-welcome" e-publisher to a distribution channel of choice works (mainly by midlist authors). It now aims to feed its content to content-starved web sites. In the process, it shed thousands of unfortunate authors who did not meet its (never stated) sales criteria.Others bet the farm on content creation and packaging. Bn.com invaded the digital publishing and POD (Print on Demand) businesses in a series of lightning purchases. It is now the largest e-book store by a wide margin.But Amazon seemed to have got it right once more. The web's own virtual mall and the former darling of Wall Street has diversified into micropayments.The Internet started as a free medium for free spirits. E-commerce was once considered a dirty word. Web surfers became used to free content. Hence the (very low) glass ceiling on the price of content made available through the web - and the need to charge customers less than 1 US dollars to a few dollars per transaction ("micro-payments"). Various service providers (such as Pay-Pal) emerged, none became sufficiently dominant and all-pervasive to constitute a standard. Web merchants' ability to accept micropayments is crucial. E-commerce (let alone m-commerce) will never take off without it.Enter Amazon. Its "Honour System" is licensed to third party web sites (such as Bartleby.com and SatireWire). It allows pe This second law of nature challenges our conventional way of looking at things. The ego sees the world and thinks how can I change it, your true nature sees the world as asks how can I change my attitude to it. In other words the ego wants the world to look how it sees right, and to look less like it sees wrong. Whereas the true nature, knows the world is perfect and it is our ego that’s screwed up. The two most important words for the ego, are blame and victim. The two enemies of our true nature are blame and victim, because by using these two instruments of deception we can avoid what nature intended. We can avoid growth. We need to make a choice around how we are going to think about life. To think one way when all is going well, and another when all is not going well is delusional. There are those who don’t have any interest in spiritual practice or healing, until something goes wrong. But this is a delusion of the ego, it wants an all upside existence. When all is great “who cares about balance”? When all is crappy, “I do” but this individual does not understand the teaching of natural law. It says that the downer they are trying to heal with balance, was caused by imbalance. It is a way of life, this balanced thinking, not just a one off flash in the pan when life is crappy. P came to me for help. He was a tennis pro and was rated in the worlds top 100. He was having periods of depression after tournaments. We looked at the process of his thinking and it was all based on winning. When he won he was as high as a kite, but after he was low and depressed. I explained the laws of balance, uppers and downers, he got it. I said so are you going to cool your celebrations of uppers. He replied “no way, now I know what causes the downers, it’s ok, I’ll just take a few days off with my dog on the beach to let them go through me.” We make choices, if those choices are about accepting rather than fighting reality, we have grown. More than a better or worse way to be in the world, this second law of nature is about how to think about our choices, have real expectations and stay centered in life. We all want to deal with the challenges of life in the best and most effective way possible. To deal with the dramas as they happen and stay open hearted and devoted to our family and work. We don’t want problems, especially the same ones recurring over and over. Yet, for the most part they do. We can change our city, change our lover, change our job but nothing helps in the long term, until we change the way we think about things. For me, it is like not being bitten by the same dog twice. If something happens that disturbs my heart or mind, I try to find the cause so that it won’t be an issue if it happens again. I went through a divorce that hurt. I healed my pain after 2 years but didn’t want it all to happen again. Or, if it did happen again, I didn’t want to nearly die like that first time again. So, I studied the science of letting go, of relationship and applied the laws of nature to the whole thing. After getting past blame and victim, which took another 2 years I found the answers and since then, I have had several important relationships break and Instead of becoming vitriolic, I have been able to stay loving all the way through those breakups. It still hurts, but I know how to deal with the hurt so much faster. In knowing the difference between my constructed ego, conditioned responses and true nature, drama has become an opportunity to grow through my own blockages. Like one relationship where I invested over $150,000 in a business together and when we broke up she took my half of the business. I looked at it from a different viewpoint, not a victim (she took) instead of invested (helped her). This way, I didn’t waste my whole energy fighting in court and got back to living with love. I stay friends with her even now. Really is shouldn’t take more than an hour or so to deal with this stuff, instead of years of resentment. Nature never grows in straight lines. Every day the weather is different. Trees grow fast one season and slow the next. It seems, if we observe that nature grows in cycles, and we see these cycles are between chaos and order, (same as challenge and support, growth and rejuvenation) that our lives too, have periods of calm and periods of turmoil. Some people think that turmoil is normal and productive, others think that calm is normal and productive. But neither is true. There is a tension which is called life, that tension is an active tension, a joyful bright and affirmative tension. Below that tension, life becomes slothful and valueless, self depreciating. Above that tension life becomes stressful, hyperactive and rigid. Your body knows the difference. Jammed shoulders and stiff necks come from hyper tension obesity and “pot belly” come from sloth. Your body knows the ideal tension. So it is not a matter of avoiding tension or challenge because this is just one side of natures coin. Nor is a matter of infatuation with sloth and peace. Maximum growth occurs between too much and too little tension and we, like nature will swing along this path, making adjustments as we go. Those infatuated with peace will get huge challenge. Those infatuated with challenge will get huge peace. H came to me. He had a stroke some 12 months before and was undertaking remedial work to get functionality back into his body and mind. He wanted to heal at the cause, and we discussed the sudden “rest” that he had been given by nature. “I was always healthy, happy, working on the business, keeping fit, doing yoga. I can’t understand why me” I asked “ how much of your life was devoted to just being. To just being you” He replied “ we used to go on holidays and I would watch the TV every night with my wife” I responded “yes, that is not what I am talking about. I mean closing down, really concentrating on rest, allowing your whole being to be in the moment” He replied “I don’t understand what you are talking about” I said “I know and welcome to a stroke” Imagine a magnificent ocean, a wide expanse of magnificent seascape with blue sky, vast expanses of tranquil and wonderful oceanic stillness. Beautiful isn’t it. If you were watching TV, reading a magazine, meditating you might not notice it. That stillness is your true nature and you can’t experience that by relaxing in front of TV. It requires a certain tension to find it. Now imagine you are in the scene, now you are on the water in a boat, now there is a different perspective, now it is not a scene but an experience of a scene, there is a sense of self consciousness. Now you will tell me how it feels to be in that scene. One is the spontaneous awareness of a scene, the other is a personal experience “I” . This is the difference between who you are naturally and who you become with ego. The ego creates self consciousness, a sense of ME in everything. When we are “in” every scene, the dialogue is “me, me ,me ,me, I, I, I, I , I” the conversation is I feel this, I believe this, I want this, I like that, I am doing this and soon I will be doing that. It is my business, my house, my cat, my dog” Podcasting-The New Marketing Powerhouse ll is great “who cares about balance”? When all is crappy, “I do” but this individual does not understand the teaching of natural law. It says that the downer they are trying to heal with balance, was caused by imbalance. It is a way of life, this balanced thinking, not just a one off flash in the pan when life is crappy.Run a business? Me too. And even without knowing what your business is, I’ll bet we have the same persistent, insatiable need: to deliver our message to more people, more effectively, more often. Our goal, of course, is to attract the right kind of attention, and thereby continuously grow our respective client bases. And in 2007, I’ll be spreading the word about my business by using the cutting edge technology of podcasting.Stay with me now—if you have a slight case of technophobia, that’s okay. New technology can be intimidating, and busy entrepreneurs often find it too time consuming to learn and integrate into their marketing plans. But in this case outsourcing your technical needs is a viable option because—trust me—discounting the most innovative mass-communication vehicle to emerge in years would be a terrible oversight. The bottom line is that podcasting will quickly communicate your message to a self-perpetuating audience of thousands, and may just be the answer to your marketing dreams.Think of a podcast as downloadable radio content. A podcast is a digital file that is available to everyone via free subscription over the Internet. Most podcasts are audio only, but you can add video content as well. The main advantage of podcasting over traditional broadcasting is that users can download these web feeds to their personal computers, mp3 players and CDs, and then listen to them “offline” at their convenience—in their car, during their morning run, at the office, or on their way up the chair lift during their ski vacation.In most cases, podcasts are inexpensively produced and recorded by ordinary people in ordinary circumstances, and as a result are unscripted, often humorous, hip, high-energy, and fun to listen to. More and more, P came to me for help. He was a tennis pro and was rated in the worlds top 100. He was having periods of depression after tournaments. We looked at the process of his thinking and it was all based on winning. When he won he was as high as a kite, but after he was low and depressed. I explained the laws of balance, uppers and downers, he got it. I said so are you going to cool your celebrations of uppers. He replied “no way, now I know what causes the downers, it’s ok, I’ll just take a few days off with my dog on the beach to let them go through me.” We make choices, if those choices are about accepting rather than fighting reality, we have grown. More than a better or worse way to be in the world, this second law of nature is about how to think about our choices, have real expectations and stay centered in life. We all want to deal with the challenges of life in the best and most effective way possible. To deal with the dramas as they happen and stay open hearted and devoted to our family and work. We don’t want problems, especially the same ones recurring over and over. Yet, for the most part they do. We can change our city, change our lover, change our job but nothing helps in the long term, until we change the way we think about things. For me, it is like not being bitten by the same dog twice. If something happens that disturbs my heart or mind, I try to find the cause so that it won’t be an issue if it happens again. I went through a divorce that hurt. I healed my pain after 2 years but didn’t want it all to happen again. Or, if it did happen again, I didn’t want to nearly die like that first time again. So, I studied the science of letting go, of relationship and applied the laws of nature to the whole thing. After getting past blame and victim, which took another 2 years I found the answers and since then, I have had several important relationships break and Instead of becoming vitriolic, I have been able to stay loving all the way through those breakups. It still hurts, but I know how to deal with the hurt so much faster. In knowing the difference between my constructed ego, conditioned responses and true nature, drama has become an opportunity to grow through my own blockages. Like one relationship where I invested over $150,000 in a business together and when we broke up she took my half of the business. I looked at it from a different viewpoint, not a victim (she took) instead of invested (helped her). This way, I didn’t waste my whole energy fighting in court and got back to living with love. I stay friends with her even now. Really is shouldn’t take more than an hour or so to deal with this stuff, instead of years of resentment. Nature never grows in straight lines. Every day the weather is different. Trees grow fast one season and slow the next. It seems, if we observe that nature grows in cycles, and we see these cycles are between chaos and order, (same as challenge and support, growth and rejuvenation) that our lives too, have periods of calm and periods of turmoil. Some people think that turmoil is normal and productive, others think that calm is normal and productive. But neither is true. There is a tension which is called life, that tension is an active tension, a joyful bright and affirmative tension. Below that tension, life becomes slothful and valueless, self depreciating. Above that tension life becomes stressful, hyperactive and rigid. Your body knows the difference. Jammed shoulders and stiff necks come from hyper tension obesity and “pot belly” come from sloth. Your body knows the ideal tension. So it is not a matter of avoiding tension or challenge because this is just one side of natures coin. Nor is a matter of infatuation with sloth and peace. Maximum growth occurs between too much and too little tension and we, like nature will swing along this path, making adjustments as we go. Those infatuated with peace will get huge challenge. Those infatuated with challenge will get huge peace. H came to me. He had a stroke some 12 months before and was undertaking remedial work to get functionality back into his body and mind. He wanted to heal at the cause, and we discussed the sudden “rest” that he had been given by nature. “I was always healthy, happy, working on the business, keeping fit, doing yoga. I can’t understand why me” I asked “ how much of your life was devoted to just being. To just being you” He replied “ we used to go on holidays and I would watch the TV every night with my wife” I responded “yes, that is not what I am talking about. I mean closing down, really concentrating on rest, allowing your whole being to be in the moment” He replied “I don’t understand what you are talking about” I said “I know and welcome to a stroke” Imagine a magnificent ocean, a wide expanse of magnificent seascape with blue sky, vast expanses of tranquil and wonderful oceanic stillness. Beautiful isn’t it. If you were watching TV, reading a magazine, meditating you might not notice it. That stillness is your true nature and you can’t experience that by relaxing in front of TV. It requires a certain tension to find it. Now imagine you are in the scene, now you are on the water in a boat, now there is a different perspective, now it is not a scene but an experience of a scene, there is a sense of self consciousness. Now you will tell me how it feels to be in that scene. One is the spontaneous awareness of a scene, the other is a personal experience “I” . This is the difference between who you are naturally and who you become with ego. The ego creates self consciousness, a sense of ME in everything. When we are “in” every scene, the dialogue is “me, me ,me ,me, I, I, I, I , I” the conversation is I feel this, I believe this, I want this, I like that, I am doing this and soon I will be doing that. It is my business, my house, my cat, my dog” Three Steps To A Better Harvest
How much of the potential business that exists with your clients are you getting? Is it 50%? 75%? Maybe 90%? Of all the needs that your clients have, how much are you getting? If you're like most firms, it's probably less than fifty percent. What that means is companies are indeed buyers of services similar to the ones that you offer…it's just that they're working with other firms and not you.Here's an irrefutable fact of marketing: it's easier to sell a product or a service to a hand that is open and has already bought from you than from one that is closed.Many companies tout that they have high percentages of repeat business, and they seem to say it in a proud way that sort of tells the world "Yeah. We know we're good. That's why eighty percent of our clients keep coming back to us." Forget about how many clients are repeat clients. That's a given. All of them should be repeat clients if you're doing your job right. Your repeat customer rate should be no less than 100 percent.This is what you should be focusing on and using as the benchmark for success: pursue all of the business from every client who has worked with you in the past. There's your land of opportunity. Right under your nose. You know they're already a user of services. They already know you and hopefully like you. There's your challenge, champ. Now go harvest it and close some deals.Consider these three action steps for you to implement today. Yes, today. I challenge you to complete this simple, easy, and high-impacting exercise before you go to bed tonight. Your time commitment will be less than seven minutes.Write in your journal the answer to the following three questions:1. What steps could I take to get more business from my existing clients?change the way we think about things. For me, it is like not being bitten by the same dog twice. If something happens that disturbs my heart or mind, I try to find the cause so that it won’t be an issue if it happens again. I went through a divorce that hurt. I healed my pain after 2 years but didn’t want it all to happen again. Or, if it did happen again, I didn’t want to nearly die like that first time again. So, I studied the science of letting go, of relationship and applied the laws of nature to the whole thing. After getting past blame and victim, which took another 2 years I found the answers and since then, I have had several important relationships break and Instead of becoming vitriolic, I have been able to stay loving all the way through those breakups. It still hurts, but I know how to deal with the hurt so much faster. In knowing the difference between my constructed ego, conditioned responses and true nature, drama has become an opportunity to grow through my own blockages. Like one relationship where I invested over $150,000 in a business together and when we broke up she took my half of the business. I looked at it from a different viewpoint, not a victim (she took) instead of invested (helped her). This way, I didn’t waste my whole energy fighting in court and got back to living with love. I stay friends with her even now. Really is shouldn’t take more than an hour or so to deal with this stuff, instead of years of resentment. Nature never grows in straight lines. Every day the weather is different. Trees grow fast one season and slow the next. It seems, if we observe that nature grows in cycles, and we see these cycles are between chaos and order, (same as challenge and support, growth and rejuvenation) that our lives too, have periods of calm and periods of turmoil. Some people think that turmoil is normal and productive, others think that calm is normal and productive. But neither is true. There is a tension which is called life, that tension is an active tension, a joyful bright and affirmative tension. Below that tension, life becomes slothful and valueless, self depreciating. Above that tension life becomes stressful, hyperactive and rigid. Your body knows the difference. Jammed shoulders and stiff necks come from hyper tension obesity and “pot belly” come from sloth. Your body knows the ideal tension. So it is not a matter of avoiding tension or challenge because this is just one side of natures coin. Nor is a matter of infatuation with sloth and peace. Maximum growth occurs between too much and too little tension and we, like nature will swing along this path, making adjustments as we go. Those infatuated with peace will get huge challenge. Those infatuated with challenge will get huge peace. H came to me. He had a stroke some 12 months before and was undertaking remedial work to get functionality back into his body and mind. He wanted to heal at the cause, and we discussed the sudden “rest” that he had been given by nature. “I was always healthy, happy, working on the business, keeping fit, doing yoga. I can’t understand why me” I asked “ how much of your life was devoted to just being. To just being you” He replied “ we used to go on holidays and I would watch the TV every night with my wife” I responded “yes, that is not what I am talking about. I mean closing down, really concentrating on rest, allowing your whole being to be in the moment” He replied “I don’t understand what you are talking about” I said “I know and welcome to a stroke” Imagine a magnificent ocean, a wide expanse of magnificent seascape with blue sky, vast expanses of tranquil and wonderful oceanic stillness. Beautiful isn’t it. If you were watching TV, reading a magazine, meditating you might not notice it. That stillness is your true nature and you can’t experience that by relaxing in front of TV. It requires a certain tension to find it. Now imagine you are in the scene, now you are on the water in a boat, now there is a different perspective, now it is not a scene but an experience of a scene, there is a sense of self consciousness. Now you will tell me how it feels to be in that scene. One is the spontaneous awareness of a scene, the other is a personal experience “I” . This is the difference between who you are naturally and who you become with ego. The ego creates self consciousness, a sense of ME in everything. When we are “in” every scene, the dialogue is “me, me ,me ,me, I, I, I, I , I” the conversation is I feel this, I believe this, I want this, I like that, I am doing this and soon I will be doing that. It is my business, my house, my cat, my dog” The Vitality of Building Value in Closing the Sale Trees grow fast one season and slow the next. It seems, if we observe that nature grows in cycles, and we see these cycles are between chaos and order, (same as challenge and support, growth and rejuvenation) that our lives too, have periods of calm and periods of turmoil. Some people think that turmoil is normal and productive, others think that calm is normal and productive. But neither is true.Everyone is concern about the price. Money is a common denominator in every country. We use money and prices to orient ourselves in our commercial society. It enables us to analyze and compare all products and services. The price allows us to measure where a product ranks among the other products available. The prospects willingness to pay and ability to pay are different issues. Convince the prospect of the value of what you are selling is greater than the price you are charging. Never argue about the investment. This puts you on the defensive instead of the offensive... You are not in control. Many prospects will say it is too expensive or they can't afford it. Independent researchers found 68% of the prospects admitted that price was not the determining factor but they knew by experience that is the best way to get rid of a sales person. Price is seldom the sole reason for buying or not buying something.If you ask customers why they bought something 94% mentioned non-price items as being the most important factor for the purchase. The only time someone purchases on the basis of price is when the sales person has been incapable of explaining the reasons why the prospect should buy it other than the attractiveness of the price.Everyone persuades for a living. There's no way around it. Whether you’re a sales professional, an entrepreneur, or even a stay at home parent, if you are unable to convince others to your way of thinking, you will be constantly left behind. Get your free reports at Success Advantage to make sure that you are not left watching others pass you on the road to success. Donald Trump said it best, “Study the art of persua There is a tension which is called life, that tension is an active tension, a joyful bright and affirmative tension. Below that tension, life becomes slothful and valueless, self depreciating. Above that tension life becomes stressful, hyperactive and rigid. Your body knows the difference. Jammed shoulders and stiff necks come from hyper tension obesity and “pot belly” come from sloth. Your body knows the ideal tension. So it is not a matter of avoiding tension or challenge because this is just one side of natures coin. Nor is a matter of infatuation with sloth and peace. Maximum growth occurs between too much and too little tension and we, like nature will swing along this path, making adjustments as we go. Those infatuated with peace will get huge challenge. Those infatuated with challenge will get huge peace. H came to me. He had a stroke some 12 months before and was undertaking remedial work to get functionality back into his body and mind. He wanted to heal at the cause, and we discussed the sudden “rest” that he had been given by nature. “I was always healthy, happy, working on the business, keeping fit, doing yoga. I can’t understand why me” I asked “ how much of your life was devoted to just being. To just being you” He replied “ we used to go on holidays and I would watch the TV every night with my wife” I responded “yes, that is not what I am talking about. I mean closing down, really concentrating on rest, allowing your whole being to be in the moment” He replied “I don’t understand what you are talking about” I said “I know and welcome to a stroke” Imagine a magnificent ocean, a wide expanse of magnificent seascape with blue sky, vast expanses of tranquil and wonderful oceanic stillness. Beautiful isn’t it. If you were watching TV, reading a magazine, meditating you might not notice it. That stillness is your true nature and you can’t experience that by relaxing in front of TV. It requires a certain tension to find it. Now imagine you are in the scene, now you are on the water in a boat, now there is a different perspective, now it is not a scene but an experience of a scene, there is a sense of self consciousness. Now you will tell me how it feels to be in that scene. One is the spontaneous awareness of a scene, the other is a personal experience “I” . This is the difference between who you are naturally and who you become with ego. The ego creates self consciousness, a sense of ME in everything. When we are “in” every scene, the dialogue is “me, me ,me ,me, I, I, I, I , I” the conversation is I feel this, I believe this, I want this, I like that, I am doing this and soon I will be doing that. It is my business, my house, my cat, my dog” Saving the Environment - Every Little Steps Count ’t understand why me” I asked “ how much of your life was devoted to just being. To just being you” He replied “ we used to go on holidays and I would watch the TV every night with my wife” I responded “yes, that is not what I am talking about. I mean closing down, really concentrating on rest, allowing your whole being to be in the moment” He replied “I don’t understand what you are talking about” I said “I know and welcome to a stroke”Saving energy and the overall environment is a topic that has gained public attention more recently. People are realizing that at the rate we are using earth’s valuable resources, we will face serious shortage in a near future.Water is the first resource we have been wasting in the past. We have to be aware that everyday, people worldwide are dying from lack of drinkable water. Yet, in our “civilized” countries, we let purified water go to waste in many ways daily.Small steps a person can take to limit her consumption of water is: only wash the dishes or do the laundry when there is a full load to be done, do not let tap water run for long periods while brushing one’s teeth. Other obvious drinkable water savings would be not to use sprinklers on rainy days or using a broom to sweep one’s carport instead of the garden hose.Another valuable earth’s resource we have been wasting is electricity. Again, in many developing countries, electricity could save hundreds of lives. Yet, we are openly wasting this valuable resource in western countries. Small steps that can be taken to limit the quantity of electricity consumed daily are: close all lights that are not being used, do not put the air conditioning on (or a heating system) if windows are opened, wash clothes that do not require special care with cold water instead of hot water.Forests and trees have also been overused by man and wasted in more ways than can be counted. Recycling paper is the very first step in limiting paper (and trees) waste. I have personally contacted all the magazines with which I am not subscribed and asked them to send me these hundreds of paper I did not read and wasted. It took time and patience but eventually, I evaluate I must have saved an entire small f Imagine a magnificent ocean, a wide expanse of magnificent seascape with blue sky, vast expanses of tranquil and wonderful oceanic stillness. Beautiful isn’t it. If you were watching TV, reading a magazine, meditating you might not notice it. That stillness is your true nature and you can’t experience that by relaxing in front of TV. It requires a certain tension to find it. Now imagine you are in the scene, now you are on the water in a boat, now there is a different perspective, now it is not a scene but an experience of a scene, there is a sense of self consciousness. Now you will tell me how it feels to be in that scene. One is the spontaneous awareness of a scene, the other is a personal experience “I” . This is the difference between who you are naturally and who you become with ego. The ego creates self consciousness, a sense of ME in everything. When we are “in” every scene, the dialogue is “me, me ,me ,me, I, I, I, I , I” the conversation is I feel this, I believe this, I want this, I like that, I am doing this and soon I will be doing that. It is my business, my house, my cat, my dog” In this dialogue you and everything around you are merged, inseparable. You will even say “my children” The benefit of this conversation is that you take everything personally so you are highly self conscious about what you do. The problem is that you expect this “Me, or that I, to be fixed and rigid. You build your life around “mine, My, our, me, I, us”. That is akin to saying the boat in the ocean is fixed and the ocean is happening around it. Or, more poignantly, sitting on earth, which is spinning through space, and saying, “ah look at all the stars in space spinning around my earth, me, my home” The ego thinks it is the center and that all else is floating past. It has opinions about everything and will give advice but rarely receive it unless it agrees with pre existing beliefs. So the ego becomes rigid, it becomes solid, or at least people hope that it is solid. Then, challenge happens and the only way to stay solid, is to accuse the ocean of making a mistake, or the stars for holding a full moon, or the past life for bringing bad karma. All blame so that the ego, which is really nothing but a collection of erroneous beliefs, can stay rigid and fixed. This is like a tree in the forest refusing to bend when the wind blows, because “that wind should never be blowing here in the first place” Y’s origins are European. Her heritage is Catholic and her mother died recently. Her mother was 90 years old and had cancer. The mother died overnight with very little discomfort. Y went into drama and grief, she held that grief for months and months. When she finally came to me for a consult I asked why. Her answer was “because this is normal for our culture” I asked her what she wanted from me and her response was “I want to forget my mother because it is time to get over this grief” I said “That is not how you get over grief, grief isn’t necessary in the first place” Her response was “it is in my family” I offered my condolences and told her I couldn’t help. When the way things are becomes fixed, we have no way to change the consequence. When the ego becomes so fixed, it is like calcification in the muscles of our body, no blood can travel there, so no healing can take place. Similarly, when the ego becomes rigid, no love, no consciousness can travel there, only rigid thoughts can enter. So, whether that lady Y, sat on the couch, watched TV, or did yoga meditation for the next 10 years, the ego was fixed, her beliefs unquestionable, nothing could penetrate her ego. Only her own death could make that shift. We want something solid to base our life upon, but we have forgotten who we really are so we have started basing our life on that sense of I, or Me, or we. We have begun to believe that the intangible, flexible, ever changing, ever growing, adaptive ego, is fixed and so all the worlds problems become the conquest between egos. Your thoughts, which you think are “right” and my thoughts which you think are “wrong” and your right to act to change or exclude me. Instead of this ego based thinking you can wake every day, ignorant. Yes, that is what I said, ignorant. You can wake every day as if you know nothing about anyone. You can enter the world open minded, open hearted, treating every challenge as an opportunity to expand your ignorance, and therefore become wiser, rather than righter. This chapter lists those opportunities and helps you grow, evolve and mature through them, rather than fix and avoid. F, came to me for a consultation. He was a corporate tycoon and had a net worth of over a billion dollars. He was in his 50’s and his partner was in her 20’s. He was an athletic, clever and ethical businessman, with what seemed to be a quite stable existence. But, he was addicted to alcohol. The first 2 consultations we had, he turned up drunk so I refused to work with him. Finally we made an appointment at 7.ooam and managed to share the morning. I opened the meeting. “so tell me where you are at”
F cried right there in front of me, for 10 minutes he cried. Me “wake up each day and ask, how can I take more res
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