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Article Check - How To Jump Start Your Profits and Keep Your Profits Rolling
Acquisition Binge can Cause Indigestion
Over-eating or bingeing is detrimental to one’s health. Similarly, over-acquisition can cause corporate indigestion such as over-leveraging, integration difficulties, cultural misfits etc. You are what you eat.While fast growth through acquisition is a thrilling experience in running businesses, it also holds much more risks than meets the eye. When the company is in trouble, some CEOs also go on a shopping spree – acquisition. It is more glamorous and exciting than trying to fix mundane turnaround issues back in the office. It takes shareholders’ attention away from the domestic problems and impressed them with expansionary programs. Rapid acquisition done in haste with inadequate homework, wrong timing, egoistic reasons and impatience for success can result in calamity.Harvard don, Michael Porter studied the success rate of 33 highly regarded companies over a 36-year period of acquisition. His data revealed that over half of the ‘unrelated’ acquisitions were later divested. Research by McKinsey & Company found a failure rate of 61% in acquisition programmes, with failure defined as not earning a sufficient return on the funds invested. Sometimes these failures are due to the fact that the acquisition was a mismatch in the first place, with small odds for success.A high percentage of merger difficulties and failures are the result of defective management. Target companies are strategically sought and stalke Other Recent EzineArticles Career Train Wreck There are so many ways to jump start your prifits and keep your profit rolling. These top 20 ways are essential if you want to run a successful business.
If you've ever felt like your career was heading for a train wreck and didn't know where to turn, look no further than your own mirror. While you will find there are many people in the industry who will help you once you've succeeded, it's a far cry sometimes for anyone to help you when you are climbing up a ladder that sways in the wind and each rung seems like it's going down instead of up.The biggest inspiration you can have to avoid a career collision is to get up, look yourself in eye in your mirror and remember the classic children's book, "I Think I can, I think I can, I know I can, I know I can." From "The Little Train That Could." Say to yourself when you are looking in that mirror that You Can do it! You will do! And then get out of your comfort zone and DO it!Then start looking on the Internet for local musicians meetings to begin your networking today. Build your list of potential supporters one hand shake at a time. Get to know the people who may play a potential role in your future on a personal level. Every one at the top didn't start there. The next hand you shake may be the person who in the future plays a pivotal role in your careers success.Good luck! Be sure to tune into the Jaci Rae show every Thursday night at 8 PM on the West Coast or 11 PM on the East Coast. Jaci has some of the top industry executives on her show every week. Email your questions live for the guests or Jaci to answer. Go to www.jacirae.com 1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site. 2. Create a positive online image. Tell your visitors about fundraisers you have sponsored or that you donate a part of your profits to charity. 3. Improve your customer service on a regular basis. Try out new technologies that make it easier to communicate with your customers over the net. 4. Ask your customers what they would like to see offered by your business in the future. This type of information can boost your sales. 5. Make sure your web host isn't losing your sales. If you get an e-mail from someone that told you that they couldn't access your site, it might be your host. 6. Allow your visitors experience to be an enjoyable one at your web site. Provide easy navigation, good content, fast loading graphics, search options, etc. 7. Keep changing or adding freebies to your web site. If people see the same freebie in your ads they will say to themselves, "been there done that". 8. Add a directory to your web site. When visitors submit their web site, e-mail them confirming their link has been added and remind them to revisit. 9. Organize your marketing and advertising into a plan. Create a list of daily, weekly, monthly and all other future promotional plans. 10. Trade links only with web sites that your target audience or yourself would visit. They should offer their visitors valuable content or freebies. 11. Give people a free online utility. When you offer a utility that can solve a person's problem, people will definitely visit your web site. 12. Offer a free affiliate/reseller program. When you offer people a free opportunity to make money they will line up to visit your web site. 13. Supply news stories related to your site. People want current news on the topics they are interested in. You could also include new "how to" articles. 14. Offer your visitors a free community. People like to have a place were they can have discussions with others on a particular subject. 15. Make people feel safe when they order. Explain to them you won't sell their e-mail address and all their personal information will be kept confidential. 16. Offer free samples or trials of your product. This will let people experience your product and attract people to your web site. 17. Make your ad copy attractive. Your ad should lists benefits before the features. Include guarantees and testimonials in your ad. 18. Remind people to come back and visit your site. They usually don't purchase the first time. The more times they visit, the greater the chance they'll buy. 19. Let people know anything about your business history. They'll feel more comfortable if they know who they are buying from. 20. Give people as many ordering options. Accept credit cards, checks, money orders, and other forms of electronic payments.
Other Recent EzineArticles Just Say No – Loudly & Clearly – To Unethical Clients! at your web site. Provide easy navigation, good content, fast loading graphics, search options, etc.
Have you ever been asked to do something unethical by one of your prospects or clients? Have you ever been pressured by a supervisor, manager or owner at your business to do something unethical? Have you ever observed unethical behavior by a prospect or client?In today’s business world, there are daily instances of unethical behavior occurring all around us. What a sad commentary on business and society today. Over the more than 35 years in my own professional career, there have been instances where I have been approached by unethical prospects and clients and was fortunate to have had strong ethical mentors and supervisors, managers & owners that supported my actions to turn away from the unethical requests and to report them to my superiors.And later in my own business, I have made decisions to forego doing business with unethical prospects clients that meant turning away some very significant assignments. One must always ask – what price do I put on my ethics? How can one justify a compromise of their ethics? It is essential to have some good advice on how to reduce the chance of an improper request from a client or prospect and how to respond when actually approached by an unethical prospect or client. Your strategic thinking business coach offers the following advice.+ Always present and project a professional image that reflects your integrity and your personal and company core values.+ Respond directly, clearly 7. Keep changing or adding freebies to your web site. If people see the same freebie in your ads they will say to themselves, "been there done that". 8. Add a directory to your web site. When visitors submit their web site, e-mail them confirming their link has been added and remind them to revisit. 9. Organize your marketing and advertising into a plan. Create a list of daily, weekly, monthly and all other future promotional plans. 10. Trade links only with web sites that your target audience or yourself would visit. They should offer their visitors valuable content or freebies. 11. Give people a free online utility. When you offer a utility that can solve a person's problem, people will definitely visit your web site. 12. Offer a free affiliate/reseller program. When you offer people a free opportunity to make money they will line up to visit your web site. 13. Supply news stories related to your site. People want current news on the topics they are interested in. You could also include new "how to" articles. 14. Offer your visitors a free community. People like to have a place were they can have discussions with others on a particular subject. 15. Make people feel safe when they order. Explain to them you won't sell their e-mail address and all their personal information will be kept confidential. 16. Offer free samples or trials of your product. This will let people experience your product and attract people to your web site. 17. Make your ad copy attractive. Your ad should lists benefits before the features. Include guarantees and testimonials in your ad. 18. Remind people to come back and visit your site. They usually don't purchase the first time. The more times they visit, the greater the chance they'll buy. 19. Let people know anything about your business history. They'll feel more comfortable if they know who they are buying from. 20. Give people as many ordering options. Accept credit cards, checks, money orders, and other forms of electronic payments.
Other Recent EzineArticles The Positive Power of Competition it your web site.
I left my mobile telephone in a taxi and went sheepishly to buy a replacement. The people at the telephone company were patient as I selected a new mobile phone.One week later I realized I had chosen a new model a bit too big for my liking. I tried to sell my (almost new) phone at a steep discount to someone else, but found no one eager to buy.I called the telephone company to ask where people go to sell their mobile phones. The staff quickly offered to take back the (almost new) telephone and replace it with another model. I was amazed.I was even more amazed by the service at the counter. The staff took back my (almost new) phone, batteries, charger and carrying case at full price value. They worked with me patiently for 40 minutes evaluating other phones of smaller size. Then they calculated that they still owed me $14 in the exchange. (I bought an extra battery to even things up.)The phone company wasn’t always this way.Then I recalled the recent arrival of a feisty competitor on the scene. To stay in business, the telephone company must keep customers happy. That means doing things differently and better than before. Key Learning Point -------------------------------------------------------------------------------- Vigorous competition may be the best thing that ever happened to customer service. It wakes people up and makes them serve you better. Action Steps --------------- 13. Supply news stories related to your site. People want current news on the topics they are interested in. You could also include new "how to" articles. 14. Offer your visitors a free community. People like to have a place were they can have discussions with others on a particular subject. 15. Make people feel safe when they order. Explain to them you won't sell their e-mail address and all their personal information will be kept confidential. 16. Offer free samples or trials of your product. This will let people experience your product and attract people to your web site. 17. Make your ad copy attractive. Your ad should lists benefits before the features. Include guarantees and testimonials in your ad. 18. Remind people to come back and visit your site. They usually don't purchase the first time. The more times they visit, the greater the chance they'll buy. 19. Let people know anything about your business history. They'll feel more comfortable if they know who they are buying from. 20. Give people as many ordering options. Accept credit cards, checks, money orders, and other forms of electronic payments.
Other Recent EzineArticles Are Your Cleaning Customers Motivated by Quality or Price? ory. They'll feel more comfortable if they know who they are buying from.
You don't have to be running your own business for very long to find out that customers are different when it comes to what they expect out of a cleaning service. There are those customers who want the best, no matter what the cost. On the other end of the spectrum are price conscious customers who are more concerned with how their cleaning expenses fit into their overall budget than anything else. Marketing to these two distinctly different groups can indeed be a challenge.What are the differences between the "budget conscious" and the "quality minded" customers? There are always individuals who will make their final decision based on price. However, that doesn't necessarily mean that these are not good customers for your cleaning business. With the budget minded there are special issues to consider:1. For the budget minded, regular carpet maintenance will not be high on their list of priorities.2. They will probably only become concerned about the "soiled" look of their carpet and ask for cleaning before a special event or occasion.3. When they finally decide the carpets need cleaning, they will want the "biggest bang for the buck".4. The budget minded are also not likely to ask for special services, such as carpet spotting, floor stripping and waxing, and window washing.5. Overall, these customers are willing to have fewer cleaning services provided and deal with some inconvenience in exchange for a lower pric 20. Give people as many ordering options. Accept credit cards, checks, money orders, and other forms of electronic payments.
Other Recent EzineArticles Do Your Adverts Get You More Sales?
Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."If you’re spending $10,000 a month on advertising $5,000 is going straight down the tubes. That wastes $60,000 of your hard earned cash every year. Money you could spend on better, more focused marketing.Imagine if you could work out which half works and spend only on that half. The good news is you can. All will become clear in a little while.In the meantime let me explain how advertising works.Broadly there are two types of advertising. One is Branding and Positioning (BAP) and the other is Direct Response (DR) advertising.Branding and Position concentrates on getting the company’s name, or service or product continually at the forefront of its customer’s minds. As you can imagine this needs continual advertising activity and can cost megabucks. Companies doing this type of advertising include Coca-Cola, British Airways, Nike and MacDonald’s.These are all major companies and everyone already knows their name and what they stand for.Why do they do it?The simple answer is that they’re in a highly competitive market. They want to retain their large market share by ensuring that the most recent ad a prospect remembers is for their service or product. So when they’re thirsty it’s a Coke. If they’re hungry it’s a Big Mac if they want to fl Other Recent EzineArticles from the Business:Management Category:
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