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Article Check - Marketing Tips for Your Company Website
We all live and work in a constellation of relationships based on service. You can see this with the customers you serve and the suppliers who serve you. But this is also true with colleagues, employees, managers, family, friends, government agencies and community members.When you improve service in every direction of your life, you’ll find new ways to connect to your customers, through your customers.Paul in South Africa explains:‘Passing on supplier benefits to our customers’ employees cr
“Be
The concept of the Configuration Management Database (CMDB) is not exceedingly difficult to comprehend, particularly as it applies to the Information Technology Infrastructure Library (ITIL). However, the actual implementation of a CMDB and clearly demonstrating value can introduce subtle complexities as a result of competing business objectives and internal IT requirements.But as a standard and trusted data source, even the simplest of CMDB’s can provide a means for improving internal communications and
Susan LaPlante-Dube, Entrepreneur.com columnist and president of Massachusetts-based Precision Marketing Group, offers the following pointers to assure you’re getting the most out of your website investment:
1. Online marketing is marketing
“Like all successful marketing efforts, you must develop a clearly defined goal for your website and have an understanding of your online target market,” says LaPlante-Dube.
She encourages retailers to decide whether their site will:
replace their sales and marketing kit
close sales
create a secondary revenue stream serve as a virtual storefront support other marketing activities by providing a professional online presence
Most cellular retailers will choose all of the above, with less emphasis on closing sales and creating secondary revenue. The next step, adds LaPlante-Dube, is asking yourself if you can accomplish these objectives with your existing target market. In other words, you must be certain your would-be customers will use this website for the above purposes.
“Be c
Now that you are looking forward to build a career and are ready with the initial procedures of preparing your resume and finding the effective sources of potential employers. The next most important and essential factor is how you face the interview. Once you have submitted your resume to a certain company and the employers find you suitable they are most likely to call you for an interview round with them.Companies call candidates for interviews to find out if they are eligible for the post and to lear
Susan LaPlante-Dube, Entrepreneur.com columnist and president of Massachusetts-based Precision Marketing Group, offers the following pointers to assure you’re getting the most out of your website investment:
1. Online marketing is marketing
“Like all successful marketing efforts, you must develop a clearly defined goal for your website and have an understanding of your online target market,” says LaPlante-Dube.
She encourages retailers to decide whether their site will:
replace their sales and marketing kit
close sales
create a secondary revenue stream serve as a virtual storefront support other marketing activities by providing a professional online presence
Most cellular retailers will choose all of the above, with less emphasis on closing sales and creating secondary revenue. The next step, adds LaPlante-Dube, is asking yourself if you can accomplish these objectives with your existing target market. In other words, you must be certain your would-be customers will use this website for the above purposes.
“Be
During my many years of lecturing university business school students on entrepreneurial topics I have been pleased, and surprised, at the relatively large numbers willing to take the plunge and pursue new business opportunities. The surprise is that modern students are willing to forego a corporate job right out of school; a job that for so many has been a pre-occupation (and the dream of tuition strapped parents). Choosing a major course of study, a syllabus and internships in many cases are structured solely
She encourages retailers to decide whether their site will:
replace their sales and marketing kit
close sales
create a secondary revenue stream serve as a virtual storefront support other marketing activities by providing a professional online presence
Most cellular retailers will choose all of the above, with less emphasis on closing sales and creating secondary revenue. The next step, adds LaPlante-Dube, is asking yourself if you can accomplish these objectives with your existing target market. In other words, you must be certain your would-be customers will use this website for the above purposes.
“Be
I have a brother-in-law who farms and drives a 16-wheeler for a living. When I told him that I start each business day with a blank computer screen that I must fill with at least 1,000 words by noon, he almost fainted. He says he could never do it because he wouldn’t know where to start. But the same goes for me when it comes to pulling the engine out of a John Deere 6020 Series tractor.My brother-in-law is correct, of course. You can’t write an effective fundraising letter unless you know where to start
close sales
create a secondary revenue stream serve as a virtual storefront support other marketing activities by providing a professional online presence
Most cellular retailers will choose all of the above, with less emphasis on closing sales and creating secondary revenue. The next step, adds LaPlante-Dube, is asking yourself if you can accomplish these objectives with your existing target market. In other words, you must be certain your would-be customers will use this website for the above purposes.
“Be
I thought seeing it’s the end of the year I wouldn’t focus on setting goals – everybody else does that, albeit not very well. I’d focus on achieving goals. So here’s some thoughts.Focus on your goalsHere’s a question: Where do you want to be by the end of next year, and exactly how will you get there? If you don’t hesitate with your answer, I’ll bet you’ll reach it. If you have to really think about it and even break into a cold sweat, well, good luck to you. So let’s break
“Be clear about what you want your site to accomplish,” she says. “Clarify your objectives and measurements to know if your investment brings you the expected return.”
2. Design and content are equally important
“When visitors arrive at your site, the overall look and feel determines whether they stay or move on. Your site needs to reflect your brand and be consistent with your other marketing pieces. Also, your site needs to be easy to use and navigate. So design is important.”
Once a visitor has decided to stay, it’s up to your copy to keep them there. It should be relevant and answer visitors’ questions, logically directing them to important points and enticing them with calls to action throughout the site.
“Use familiar language, anticipate their questions, address problems they have that your company solves – speak to your target market so they feel you ‘get it.’”
Susan LaPlante-Dube’s website copy tips:
Use “we” instead of “I” if you want to be perceived as a larger company. Keep content fresh and updated so visitors want to re
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