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    rofessionals spend up to 30% of their time in marketing related activities.

    What does that mean for you?

    Marketing takes time… and you must make time for marketing.

    This is probably the most critical concept for a service provider to und

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    I often speak with business owners who wonder how much time they should be spending marketing their business. Do you know how much is enough?

    In a recent interview with the Wharton School of the University of Pennsylvania, Richard Branson explained how he managed his time. The owner and founder of the The Virgin Group - an empire of 350 companies that includes Virgin Atlantic airlines as well as ventures in telecommunications, trains, cosmetics, credit cards and several other industries - said that he spends about a third of his time on trouble shooting, another third on new projects, both charitable and business, and the last third on promoting and talking about the businesses he has set up.

    Let me repeat what Richard said:

    1/3 on trouble shooting

    1/3 on new projects

    1/3 on promoting and talking about the business (i.e. marketing - this is a key point)

    He also makes time for family and vacation.

    Other research suggests that successful consultants and independent professionals spend up to 30% of their time in marketing related activities.

    What does that mean for you?

    Marketing takes time… and you must make time for marketing.

    This is probably the most critical concept for a service provider to unde

    How To Double Your Business in 2006, Part I
    Two years ago, I was struggling to make a living and my business was failing. The bills were piling up, and I started to think that it was time to find a job. I will never forget the moment when the light bulb went on in my head and I understood what was wrong.My business doubled that year, and has more than doubled over the past year. How did I do it?If you a
    how he managed his time. The owner and founder of the The Virgin Group - an empire of 350 companies that includes Virgin Atlantic airlines as well as ventures in telecommunications, trains, cosmetics, credit cards and several other industries - said that he spends about a third of his time on trouble shooting, another third on new projects, both charitable and business, and the last third on promoting and talking about the businesses he has set up.

    Let me repeat what Richard said:

    1/3 on trouble shooting

    1/3 on new projects

    1/3 on promoting and talking about the business (i.e. marketing - this is a key point)

    He also makes time for family and vacation.

    Other research suggests that successful consultants and independent professionals spend up to 30% of their time in marketing related activities.

    What does that mean for you?

    Marketing takes time… and you must make time for marketing.

    This is probably the most critical concept for a service provider to und

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    he spends about a third of his time on trouble shooting, another third on new projects, both charitable and business, and the last third on promoting and talking about the businesses he has set up.

    Let me repeat what Richard said:

    1/3 on trouble shooting

    1/3 on new projects

    1/3 on promoting and talking about the business (i.e. marketing - this is a key point)

    He also makes time for family and vacation.

    Other research suggests that successful consultants and independent professionals spend up to 30% of their time in marketing related activities.

    What does that mean for you?

    Marketing takes time… and you must make time for marketing.

    This is probably the most critical concept for a service provider to und

    Testing the Efficiency of Free Classified Ads
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    e shooting

    1/3 on new projects

    1/3 on promoting and talking about the business (i.e. marketing - this is a key point)

    He also makes time for family and vacation.

    Other research suggests that successful consultants and independent professionals spend up to 30% of their time in marketing related activities.

    What does that mean for you?

    Marketing takes time… and you must make time for marketing.

    This is probably the most critical concept for a service provider to und

    Power of Pinpointing Accountability
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    rofessionals spend up to 30% of their time in marketing related activities.

    What does that mean for you?

    Marketing takes time… and you must make time for marketing.

    This is probably the most critical concept for a service provider to understand. Time spent on effective marketing ensures future revenues. Think of it as working “on” the business, rather than “in” the business.

    If you have read my special report “6 Marketing Myths That Can Ruin Your Service Business” you will know why you cannot always get clients immediately when you want them. Advertising is not effective for every service business. And the more intangible your service is, the more time it takes for potential clients to understand what you do and to trust you.

    So you must plan ahead. As a starting point try planning to spend around 20% of your time on promoting your business. This means that out of every week you should be spending one day on marketing stuff.

    OK – right now I know many of you will be saying to yourself – “Stuart doesn’t know what he’s saying. One whole day! Every week! What would I do with all that time?”

    Think about this. Your marketing “stuff” could be:

    Meeting new people/contacts/networking.

    Writing information sheets

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