Tags |
|
|
Links |
|
|
Article Check - The Power of Publicity - Finding Your Media Niche
Building your capability to move your career along is a huge step forward for anyone in the job search game. Making this happen is not as difficult or as complicated as you might think, because of the hundreds of contacts you already have.This means networking is much more than the occasional get together over chilled chardonnay and finger food. It becomes a much bigger game and there are job finding tactics to use to get what you want - that job of your dreams!1. Phone a FriendYou have dozens, maybe hundreds of people you know, from the most recent to years ago. So using this network brings you warm leads who most often will be shouting, just for you too. Make the most of this by giving them a call and renewing old relationships; meet for coffee or lunch; catch a movie together. This easy job finding tactic means that you don't have to waste time doing things you hate to do - like cold call or plead for help at some artificial employment agency. It's in your control to be with people you like and people who are like you.2. Reel Them InGettin
Midday shows were once known to target women, but that’s changed because so many people listen to the radio at work. Now, you’ll find many business shows air during typical daytime work hours. After work, you’ll find the second “drive time” of the day. Unlike in the morning, listeners are more relaxed. They’re on the way home from a long day at work and there’s more time to air a 30 minute interview.
During the evening, it’s a mixed audience of people listening from home. And don’t discount the reach of overnight interviews—while you may think no one is listening, think again! Overnight talk shows (from midnight to 5 a.m.) are very important due to overnight jobs that bring in listeners - 2nd and 3rd shift factory workers, public service employees and many other industries that operate all night long.
Getting Yourself in Print
Print publicity includes magazines and newspapers. While they are two different vehicles, their requirements are similar to television. Your pitch needs to be newsworthy, entertaining, informative, and in some cases, even visual. Newspapers work on tight deadlines, so make sure you don’t wait a week after a hot
As a general guide, this context will be an account of the work that might normally be expected of a Nanny in private employment and her hours of duty. A Nanny is a person, especially a boy or a girl, employed in a family to take care of children. A Nanny is responsible mainly for the care of the children of the family and the care of their equipment – their clothes and so on – and for any housework that has directly to do with them.She will, for example, do the children’s laundry and mending, and clean their rooms. In some cases she may also need to do the cooking for the children and for herself. In some very rich households it may be that, as well as the nanny who has main responsibility for the children, there will also be a nursery maid who will deal with the domestic side of the work. However, this sort of establishment is rather unusual these days. It was common in Victorian times but there are few families who can afford to maintain this size of household.In some cases a nanny will have a room of her own. However, very often she will be expected to share
When it comes to publicity, most people believe they can write a press release, send it to a TV station, radio station or newspaper and just wait for the avalanche of phone calls. But time goes by… and after they realize there aren’t any reporters beating down their door, they make a few phone calls to the newsroom only to discover that no one even read the press release. All of that time and work goes down the drain. You’re back to square one and you start over, but to no avail. So how do you end the vicious cycle of disappointment?
Research can make or break your pitch
Research. Plain and simple, you need to know your audience and know your media market. And research is the key to both.. So first and foremost you need to take a look at your message and ask yourself a few questions—is it newsworthy? Is it consumer-related? Does it have a local twist? Is it a visual story? What demographic am I targeting—how old is my audience and what is their target household income? The answers to these questions will help you craft your ‘pitch’ and determine which media outlets you should target.
While most people go for the saturation effect, seeking radio, television and print media simultaneously, the reality is that your message might not be a good fit for all media. So that brings us back to the research table. Now it’s time to do a little homework and figure out where your message stands the best chance of garnering media attention.
How do I get on TV?
TV newscasts communicate to their audience through pictures and conversation. Producers look for newsworthy topics that are visual and entertaining or informative ‘how-to’ segments. They want compelling conversation and pictures that will grab the viewers’ attention. They don’t want a ‘talking head’ rattling off statistics or blatantly plugging a new book.
Worried that your message isn’t visual? Try this- ask yourself how you’d explain your message to a child? Did that help you think of any pictures or simple words that fit your message? Those pictures or simple words can translate into graphics for a TV story. We once had a life insurance agency that wanted us to arrange local and national TV appearances for their CEO. The pitch we created offered interviews discussing the importance of life insurance and why it’s vital for women to protect themselves for the future. Sounds like you could sleep right through it, right? But we offered more than just the interview. We had the client prepare graphs and bullet points with short information snippets showing the mortality rate of women versus men. The TV stations turned them into graphics and voila— it became a very powerful visual story that was successful for our client and the media.
Keep in mind too, that the morning, noon and evening newscasts are each geared towards a different audience. The early morning shows are usually watched by working adults and families getting ready for school. Notice how the news formats shift into more of a talk and lifestyle segment that’s sprinkled with news ‘updates’ after 8AM when most commuters have already left for work?
Saying Your Piece on Talk Radio
Radio talk shows engage their audience through words rather than photographs. Most radio stations are turning to local angles for interviews. So it’s important to figure out if your message has a local tie-in or is important to your community.
Because radio doesn’t require visual props or photos, it’s a great fit for just about any message, so long as you can discuss your topic for a good 30 minutes. Because what you’re really doing is having a conversation with the listeners, you need to be well-versed in your topic and able to handle plenty of questions. Your message should be topical too; something people want to talk about at the office water cooler or over coffee.
Radio talk shows, which are found mostly on the AM dial, also vary from morning to night. Morning shows have shorter interviews during this “drive time” to work. Talk show hosts don’t have time for a 30 minute interview because morning shows are jam-packed with news, weather and traffic updates.
Midday shows were once known to target women, but that’s changed because so many people listen to the radio at work. Now, you’ll find many business shows air during typical daytime work hours. After work, you’ll find the second “drive time” of the day. Unlike in the morning, listeners are more relaxed. They’re on the way home from a long day at work and there’s more time to air a 30 minute interview.
During the evening, it’s a mixed audience of people listening from home. And don’t discount the reach of overnight interviews—while you may think no one is listening, think again! Overnight talk shows (from midnight to 5 a.m.) are very important due to overnight jobs that bring in listeners - 2nd and 3rd shift factory workers, public service employees and many other industries that operate all night long.
Getting Yourself in Print
Print publicity includes magazines and newspapers. While they are two different vehicles, their requirements are similar to television. Your pitch needs to be newsworthy, entertaining, informative, and in some cases, even visual. Newspapers work on tight deadlines, so make sure you don’t wait a week after a hot
This morning, I read about a company using on-line auctions to defraud customers. Last week, I consulted on an ethics complaint where a business coach betrayed a client’s confidentiality. And, recently a Physician was convicted of insider trading based on information from a patient, a violation of both business ethics and her professional ethics.Business ethics are the key to profits. If clients and customers don’t trust you, and your business ethics, they will not do business with you. Would you buy from a company you didn’t trust? Of course not!Business ethics have become a hot-button topic. There are often ethical conflicts between making money, and doing what is right. There can be dilemmas about doing what is best for your employer, what’s best for your own career, and what’s best for the customer. Business ethics is about negotiating these mine-fields. Here are my Top 10 Principles for Positive Business Ethics:1. Business Ethics are built on Personal Ethics. There is no real separation between doing what is right in business, and playing fair, tell
While most people go for the saturation effect, seeking radio, television and print media simultaneously, the reality is that your message might not be a good fit for all media. So that brings us back to the research table. Now it’s time to do a little homework and figure out where your message stands the best chance of garnering media attention.
How do I get on TV?
TV newscasts communicate to their audience through pictures and conversation. Producers look for newsworthy topics that are visual and entertaining or informative ‘how-to’ segments. They want compelling conversation and pictures that will grab the viewers’ attention. They don’t want a ‘talking head’ rattling off statistics or blatantly plugging a new book.
Worried that your message isn’t visual? Try this- ask yourself how you’d explain your message to a child? Did that help you think of any pictures or simple words that fit your message? Those pictures or simple words can translate into graphics for a TV story. We once had a life insurance agency that wanted us to arrange local and national TV appearances for their CEO. The pitch we created offered interviews discussing the importance of life insurance and why it’s vital for women to protect themselves for the future. Sounds like you could sleep right through it, right? But we offered more than just the interview. We had the client prepare graphs and bullet points with short information snippets showing the mortality rate of women versus men. The TV stations turned them into graphics and voila— it became a very powerful visual story that was successful for our client and the media.
Keep in mind too, that the morning, noon and evening newscasts are each geared towards a different audience. The early morning shows are usually watched by working adults and families getting ready for school. Notice how the news formats shift into more of a talk and lifestyle segment that’s sprinkled with news ‘updates’ after 8AM when most commuters have already left for work?
Saying Your Piece on Talk Radio
Radio talk shows engage their audience through words rather than photographs. Most radio stations are turning to local angles for interviews. So it’s important to figure out if your message has a local tie-in or is important to your community.
Because radio doesn’t require visual props or photos, it’s a great fit for just about any message, so long as you can discuss your topic for a good 30 minutes. Because what you’re really doing is having a conversation with the listeners, you need to be well-versed in your topic and able to handle plenty of questions. Your message should be topical too; something people want to talk about at the office water cooler or over coffee.
Radio talk shows, which are found mostly on the AM dial, also vary from morning to night. Morning shows have shorter interviews during this “drive time” to work. Talk show hosts don’t have time for a 30 minute interview because morning shows are jam-packed with news, weather and traffic updates.
Midday shows were once known to target women, but that’s changed because so many people listen to the radio at work. Now, you’ll find many business shows air during typical daytime work hours. After work, you’ll find the second “drive time” of the day. Unlike in the morning, listeners are more relaxed. They’re on the way home from a long day at work and there’s more time to air a 30 minute interview.
During the evening, it’s a mixed audience of people listening from home. And don’t discount the reach of overnight interviews—while you may think no one is listening, think again! Overnight talk shows (from midnight to 5 a.m.) are very important due to overnight jobs that bring in listeners - 2nd and 3rd shift factory workers, public service employees and many other industries that operate all night long.
Getting Yourself in Print
Print publicity includes magazines and newspapers. While they are two different vehicles, their requirements are similar to television. Your pitch needs to be newsworthy, entertaining, informative, and in some cases, even visual. Newspapers work on tight deadlines, so make sure you don’t wait a week after a hot
The primary reason that corporations introduce Six Sigma into data warehousing boils down to cost reduction. Large corporations are incurring huge expenditures, most of the times running into millions of dollars, which eats into stakeholders margin, in creating and maintaining data warehouses. The criticality of data warehouses can be understood by their vital role in support to prediction of business performance.There is no denying the fact that data warehousing is in a way, the powerhouse of Six Sigma deployment. In early stages of projects, data warehousing allows for better planning of deployment, design and tuning of the production environment.Data Warehousing BasicsData warehousing components are complex in nature and are multifaceted. The various components are either developed in house or by a third party or in joint development at the partys place of business. Typically, designers focus on functional and business needs and not on performance constraints faced by the production environment. The consequence of this costly mistake is the possibility
Worried that your message isn’t visual? Try this- ask yourself how you’d explain your message to a child? Did that help you think of any pictures or simple words that fit your message? Those pictures or simple words can translate into graphics for a TV story. We once had a life insurance agency that wanted us to arrange local and national TV appearances for their CEO. The pitch we created offered interviews discussing the importance of life insurance and why it’s vital for women to protect themselves for the future. Sounds like you could sleep right through it, right? But we offered more than just the interview. We had the client prepare graphs and bullet points with short information snippets showing the mortality rate of women versus men. The TV stations turned them into graphics and voila— it became a very powerful visual story that was successful for our client and the media.
Keep in mind too, that the morning, noon and evening newscasts are each geared towards a different audience. The early morning shows are usually watched by working adults and families getting ready for school. Notice how the news formats shift into more of a talk and lifestyle segment that’s sprinkled with news ‘updates’ after 8AM when most commuters have already left for work?
Saying Your Piece on Talk Radio
Radio talk shows engage their audience through words rather than photographs. Most radio stations are turning to local angles for interviews. So it’s important to figure out if your message has a local tie-in or is important to your community.
Because radio doesn’t require visual props or photos, it’s a great fit for just about any message, so long as you can discuss your topic for a good 30 minutes. Because what you’re really doing is having a conversation with the listeners, you need to be well-versed in your topic and able to handle plenty of questions. Your message should be topical too; something people want to talk about at the office water cooler or over coffee.
Radio talk shows, which are found mostly on the AM dial, also vary from morning to night. Morning shows have shorter interviews during this “drive time” to work. Talk show hosts don’t have time for a 30 minute interview because morning shows are jam-packed with news, weather and traffic updates.
Midday shows were once known to target women, but that’s changed because so many people listen to the radio at work. Now, you’ll find many business shows air during typical daytime work hours. After work, you’ll find the second “drive time” of the day. Unlike in the morning, listeners are more relaxed. They’re on the way home from a long day at work and there’s more time to air a 30 minute interview.
During the evening, it’s a mixed audience of people listening from home. And don’t discount the reach of overnight interviews—while you may think no one is listening, think again! Overnight talk shows (from midnight to 5 a.m.) are very important due to overnight jobs that bring in listeners - 2nd and 3rd shift factory workers, public service employees and many other industries that operate all night long.
Getting Yourself in Print
Print publicity includes magazines and newspapers. While they are two different vehicles, their requirements are similar to television. Your pitch needs to be newsworthy, entertaining, informative, and in some cases, even visual. Newspapers work on tight deadlines, so make sure you don’t wait a week after a hot
You have what it takes to succeed. Now all you need to do is communicate that in writing so that an employer sees just how amazing you truly are. How do you make that great first impression, especially when you have to do it on paper rather than in person?Start with following a few basic guidelines. No matter how wonderful you are, unless you are able to get the attention of the person scanning the cover letters and resumes, you have very limited opportunities to get the interview you want. Some of the basic concepts mentioned here seem like common sense. That’s because they are. The job-search process is not complicated. It is time consuming and involved at times, but it is fairly easy. Follow these guidelines and you will be that much closer to getting an interview. Why? Employers are looking for people who follow the basic tenets in place, not those who like to rock the boat.Guidelines exist for a reason. They help everyone conform to certain standards so that the whole process (whatever it is) goes smoother. Follow them and you will
Saying Your Piece on Talk Radio
Radio talk shows engage their audience through words rather than photographs. Most radio stations are turning to local angles for interviews. So it’s important to figure out if your message has a local tie-in or is important to your community.
Because radio doesn’t require visual props or photos, it’s a great fit for just about any message, so long as you can discuss your topic for a good 30 minutes. Because what you’re really doing is having a conversation with the listeners, you need to be well-versed in your topic and able to handle plenty of questions. Your message should be topical too; something people want to talk about at the office water cooler or over coffee.
Radio talk shows, which are found mostly on the AM dial, also vary from morning to night. Morning shows have shorter interviews during this “drive time” to work. Talk show hosts don’t have time for a 30 minute interview because morning shows are jam-packed with news, weather and traffic updates.
Midday shows were once known to target women, but that’s changed because so many people listen to the radio at work. Now, you’ll find many business shows air during typical daytime work hours. After work, you’ll find the second “drive time” of the day. Unlike in the morning, listeners are more relaxed. They’re on the way home from a long day at work and there’s more time to air a 30 minute interview.
During the evening, it’s a mixed audience of people listening from home. And don’t discount the reach of overnight interviews—while you may think no one is listening, think again! Overnight talk shows (from midnight to 5 a.m.) are very important due to overnight jobs that bring in listeners - 2nd and 3rd shift factory workers, public service employees and many other industries that operate all night long.
Getting Yourself in Print
Print publicity includes magazines and newspapers. While they are two different vehicles, their requirements are similar to television. Your pitch needs to be newsworthy, entertaining, informative, and in some cases, even visual. Newspapers work on tight deadlines, so make sure you don’t wait a week after a hot
In today's competitive environment, companies realize that a good boss is one who can identify and build on the talents of the staff and knows how to retain top performing employees. Take this quiz and see if you are a good boss.Use the following scale to respond to the questions: Strongly disagree--1; disagree--2; uncertain--3; agree--4; strongly agree--5. My employees understand the connection between their team or department's actions and the success of the company. Each employee had clearly-defined work goals and the resources necessary to achieve them. I usually assign the right tasks and amount of work to others. People tell me that I am a good listener. I have created an environment where people get along and work is fun. I know my employees' career goals. I regularly coach my employees in developing their skills. Scoring:26-35: You know your employees' needs and strengths and use this knowledge to get the results you want. 11-25: Invest some more
Midday shows were once known to target women, but that’s changed because so many people listen to the radio at work. Now, you’ll find many business shows air during typical daytime work hours. After work, you’ll find the second “drive time” of the day. Unlike in the morning, listeners are more relaxed. They’re on the way home from a long day at work and there’s more time to air a 30 minute interview.
During the evening, it’s a mixed audience of people listening from home. And don’t discount the reach of overnight interviews—while you may think no one is listening, think again! Overnight talk shows (from midnight to 5 a.m.) are very important due to overnight jobs that bring in listeners - 2nd and 3rd shift factory workers, public service employees and many other industries that operate all night long.
Getting Yourself in Print
Print publicity includes magazines and newspapers. While they are two different vehicles, their requirements are similar to television. Your pitch needs to be newsworthy, entertaining, informative, and in some cases, even visual. Newspapers work on tight deadlines, so make sure you don’t wait a week after a hot story is released to offer your expertise or an interview on the topic. Magazines, on the other hand, often have a 30 to 60 day lead time. Research the publication you want to contact and make sure they have a reporter who covers your topic or message. It’s also helpful to offer quality visuals. For example, restaurants offering a recipe, a gym offering tips to a tighter tummy, even the latest trends in jewelry, can all be accompanied by photographs to support the story.
I’ve Narrowed the Search, Now What?
Once you know the types of media you want to target, how do you know which TV stations, radio stations, or print publications are in your area? You can always subscribe to some sort of media list, but why would you do this when the internet is full of free media information? Some websites you may find helpful are www.radiolocator.com, www.usnpl.com, www.newspapers24.com , www.mondotimes.com and www.newslink.org. You can also use a basic search engine and search for your city + media, for example type in “Tampa Media.” You’ll find a whole list of media outlets at your fingertips.
Now that you’ve found a list of media contacts, you’re well on your way to creating a Power Publicity campaign to drive business to your company. Now that you understand why it’s so important to find your media niche, next up in our series, we’ll focus on creating a powerful message. To be successful at publicity, you must create your message specifically for your target audience and then find the best media vehicle to drive your message home. That’s why pushing those standard press releases didn’t work for you in the first place.
About Marsha Friedman:
Marsha Friedman is the CEO of EMSIncorporated, (EMSI) a leading publicity firm that has represented many well known clients such as Motown's Temptations, Teamsters Union President Jim Hoffa, Jr., National Security Advisor Robert McFarlane, Bristol Myers Squibb, Financial TV personality, Jim Rogers and Dr. Barry Sears.
About EMSIncorporated:
EMSI is a nationally-recognized publicity firm specializing in arranging interviews on radio shows around the country, appearances on local and national TV and obtaining editorial coverage in newspapers and magazines.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.caseupon.com/article/25110/caseupon-The-Power-of-Publicity--Finding-Your-Media-Niche.html">The Power of Publicity - Finding Your Media Niche</a>
BB link (for phorums):
[url=http://www.caseupon.com/article/25110/caseupon-The-Power-of-Publicity--Finding-Your-Media-Niche.html]The Power of Publicity - Finding Your Media Niche[/url]
Related Articles:
Start your Dream Company with No Money
Bookmark it:
|