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    Aligning the Trifocal Value-driven Viewpoints Inside Every Organization
    The three cultures inside every organization are analogous to the story of the three blind mice and the elephant. The perspective of each mouse is framed by the part of the elephant it touch
    g the same scarf. I looked down as I drove and what did I see - a green pattern woven through the purple and pink. I
    Branding - The Single Most Important Thing
    As the manager of a business, you are constantly looking for ways to improve the many aspects of your company. Of course, there are a myriad of ways to accomplish this. To increase profit ma
    Two days before St. Patrick's Day I was telling a friend that I had to rush to the mall and buy a green shirt to go to a St.Patrick's Day party. (Can you believe it? A genuine Irish lady who doesn't possess a green shirt!)

    She replied that the scarf I wore the day before had a green pattern on it and I could wear that. But I knew she was wrong so I said: "No, it doesn't. That scarf is purple and pink."

    The next day I was driving to a meeting wearing the same scarf. I looked down as I drove and what did I see - a green pattern woven through the purple and pink. I

    The Joys of Being a Franchise Consultant
    If you have been in an industry for 20 years and were at the top 5% level of productivity and knowledge and are now semi-retired perhaps you should be a consultant. Not everyone has what it
    to a St.Patrick's Day party. (Can you believe it? A genuine Irish lady who doesn't possess a green shirt!)

    She replied that the scarf I wore the day before had a green pattern on it and I could wear that. But I knew she was wrong so I said: "No, it doesn't. That scarf is purple and pink."

    The next day I was driving to a meeting wearing the same scarf. I looked down as I drove and what did I see - a green pattern woven through the purple and pink. I

    Top 5 Accounting Software for Small Business
    1) Intuit QuickBooks Accounting Software Quickbooks is a popular full featured accounting and payroll program designed for small businesses - or, I should say, a small business acco
    replied that the scarf I wore the day before had a green pattern on it and I could wear that. But I knew she was wrong so I said: "No, it doesn't. That scarf is purple and pink."

    The next day I was driving to a meeting wearing the same scarf. I looked down as I drove and what did I see - a green pattern woven through the purple and pink. I

    Create an Internal Virtual Warehouse
    Creating an internal MRO virtual warehouse (or Corporate MRO Catalog) allows a multi-site corporation to leverage its assets across the entire organization and deliver value for inventory pa
    ong so I said: "No, it doesn't. That scarf is purple and pink."

    The next day I was driving to a meeting wearing the same scarf. I looked down as I drove and what did I see - a green pattern woven through the purple and pink. I

    Postcards for Your Business Identity
    If you are into business and you aim for a good name and identity, postcard prints can be a good idea. It is within this means that you are able to draw your companies’ image and build a goo
    g the same scarf. I looked down as I drove and what did I see - a green pattern woven through the purple and pink. I began to wonder if I was going crazy! What happened was that I had originally bought that scarf to match a purple suit and I only ever wore it with that suit so to me the scarf was purple and pink. My mind had never registered the color green until someone pointed it out to me.

    What has this to do with marketing and writing? Lots!

    It shows how we perceive selectively through our own filters, whatever they may be. We see what we want to see becaus

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