Tags |
|
|
Links |
|
|
Article Check - 5-Step Plan for ROI-ifying Your Website
Tracking is one of the most important tools you can use to discover exactly what's happening to anything you do on the internet!Tracking gives you vital information about your links clicked, website pages visited and ebook downloads. And...which of your ads give you the best response, sales and profits.Tracking is simple and easy to set up and use. It only takes minutes to set up each tracking link and counter
3. Translate features into benefits? Or not. When writing out your service benefits, you need to consider what those benefits actually mean to your prospects. Don't translate features into an obvious, generic benefit that every other company offers. Dig deeper. How are you different, and what pain does that solve for your prospect? Deliver the value in addition to the benefit.
4. Ask not what you can do for your customer. Many companies are so busy explaining what they do that they forget to answer the questions buyers are asking themselves about why th
There is a simple technique you can use to start activating that Money Magnet inside you. I will start by briefly repeating a technique that was explained in a different article. It will be for the benefit of those who never read it. Then, I will present an alternative technique in case you have a subconscious barrier using the first method.THE UNIVERSAL LAW OF ATTRACTIONIn one of her books titled "The Dynami
But first, a look at the state of your website.
What a big website you have, grandmother! Many corporate websites are little more than online brochures featuring product and service descriptions with a few crunchy benefits tossed in for variety. Slick design, not very engaging copy. They read like how a cubicle looks: bland, boring, safe. A tendency to rely on jargon and highly technical language to convince the prospect means most prospects remain unconvinced. Assuming they read that far.
Thank God I'm Not Coca Cola!
Fortunately, being small has its advantages. Nimbility is one of them. (Yes, you can even make up words.) As a small company, it's relatively painless to make a few quick adjustments if a particular message isn't working.
So what's the alternative? What if you can't afford to take risks with edgy, engaging marketing communications? First, consider the consequences of lost opportunities. Not taking a risk may turn out to be the riskiest decision of all. Fortunately, you can change direction relatively quickly to start generating results. Here are 5 small steps to ROI-ify your website:
1. Forget about your company, your product, your service. Tailor your messages to focus on the customer. Your customer. "We" and "I" are dirty words. "You" is a glorious symphony. What does this person care about? What keeps him up at night? What are his fears? Dreams? Favorite ice cream flavor? When prospects see themselves in your messaging, they're irresistibly drawn in. The more tightly you wrap your message around your prospect's concerns, the better your results.
2. "Huh?" and "Duh!" Testing is a highly scientific method whereby each sentence is read aloud. Offending sentences will almost always trigger a sub-optimal response. Example: "With carrier-class availability, dynamic port allocation and intelligent fabric services," (Huh?) "it's the ideal backbone for your enterprise." (Duh!) Solution? Translate all features into a meaningful benefit prospects can identify with. You want "Wow! I get it!" Wow makes them act.
3. Translate features into benefits? Or not. When writing out your service benefits, you need to consider what those benefits actually mean to your prospects. Don't translate features into an obvious, generic benefit that every other company offers. Dig deeper. How are you different, and what pain does that solve for your prospect? Deliver the value in addition to the benefit.
4. Ask not what you can do for your customer. Many companies are so busy explaining what they do that they forget to answer the questions buyers are asking themselves about why th
Building a computer consulting business requires a lot of time. It involves going out to meetings and it's shaking a lot of hands. You'll need to make a lot of follow-up phone calls. Display ads and direct mail drops and similar marketing efforts do not replace calling up a potential client to try to establish a person-to-person connection. Because of the required hands-on time, you should be realistic about what it takes to get
Thank God I'm Not Coca Cola!
Fortunately, being small has its advantages. Nimbility is one of them. (Yes, you can even make up words.) As a small company, it's relatively painless to make a few quick adjustments if a particular message isn't working.
So what's the alternative? What if you can't afford to take risks with edgy, engaging marketing communications? First, consider the consequences of lost opportunities. Not taking a risk may turn out to be the riskiest decision of all. Fortunately, you can change direction relatively quickly to start generating results. Here are 5 small steps to ROI-ify your website:
1. Forget about your company, your product, your service. Tailor your messages to focus on the customer. Your customer. "We" and "I" are dirty words. "You" is a glorious symphony. What does this person care about? What keeps him up at night? What are his fears? Dreams? Favorite ice cream flavor? When prospects see themselves in your messaging, they're irresistibly drawn in. The more tightly you wrap your message around your prospect's concerns, the better your results.
2. "Huh?" and "Duh!" Testing is a highly scientific method whereby each sentence is read aloud. Offending sentences will almost always trigger a sub-optimal response. Example: "With carrier-class availability, dynamic port allocation and intelligent fabric services," (Huh?) "it's the ideal backbone for your enterprise." (Duh!) Solution? Translate all features into a meaningful benefit prospects can identify with. You want "Wow! I get it!" Wow makes them act.
3. Translate features into benefits? Or not. When writing out your service benefits, you need to consider what those benefits actually mean to your prospects. Don't translate features into an obvious, generic benefit that every other company offers. Dig deeper. How are you different, and what pain does that solve for your prospect? Deliver the value in addition to the benefit.
4. Ask not what you can do for your customer. Many companies are so busy explaining what they do that they forget to answer the questions buyers are asking themselves about why th
In franchising law we have what we call a 10-day rule, which in laymen’s terms goes something like this; The prospective franchise buyer must receive the (UFOC) Uniform Franchise Offering Circular for ten business days before any monetary compensation is given to or collected by the Franchisor. Sounds like a good idea right? Well, it is very problematic for willing buyers and sellers to operate under such constraints of trade. On
1. Forget about your company, your product, your service. Tailor your messages to focus on the customer. Your customer. "We" and "I" are dirty words. "You" is a glorious symphony. What does this person care about? What keeps him up at night? What are his fears? Dreams? Favorite ice cream flavor? When prospects see themselves in your messaging, they're irresistibly drawn in. The more tightly you wrap your message around your prospect's concerns, the better your results.
2. "Huh?" and "Duh!" Testing is a highly scientific method whereby each sentence is read aloud. Offending sentences will almost always trigger a sub-optimal response. Example: "With carrier-class availability, dynamic port allocation and intelligent fabric services," (Huh?) "it's the ideal backbone for your enterprise." (Duh!) Solution? Translate all features into a meaningful benefit prospects can identify with. You want "Wow! I get it!" Wow makes them act.
3. Translate features into benefits? Or not. When writing out your service benefits, you need to consider what those benefits actually mean to your prospects. Don't translate features into an obvious, generic benefit that every other company offers. Dig deeper. How are you different, and what pain does that solve for your prospect? Deliver the value in addition to the benefit.
4. Ask not what you can do for your customer. Many companies are so busy explaining what they do that they forget to answer the questions buyers are asking themselves about why th
Finding employment as a flight technician can be especially challenging for some as the opportunities are fairly limited depending on your current residency and your willingness to relocate. At the same time there are a number of resources available to you at your fingertips to help you in your quest to find work. The following are some of the resources that I have found helpful in tracking down opportunities …you may too!
2. "Huh?" and "Duh!" Testing is a highly scientific method whereby each sentence is read aloud. Offending sentences will almost always trigger a sub-optimal response. Example: "With carrier-class availability, dynamic port allocation and intelligent fabric services," (Huh?) "it's the ideal backbone for your enterprise." (Duh!) Solution? Translate all features into a meaningful benefit prospects can identify with. You want "Wow! I get it!" Wow makes them act.
3. Translate features into benefits? Or not. When writing out your service benefits, you need to consider what those benefits actually mean to your prospects. Don't translate features into an obvious, generic benefit that every other company offers. Dig deeper. How are you different, and what pain does that solve for your prospect? Deliver the value in addition to the benefit.
4. Ask not what you can do for your customer. Many companies are so busy explaining what they do that they forget to answer the questions buyers are asking themselves about why th
You should consider Starting an Arcade Business for public entertainment if you enjoy entertaining and amusing people! You can set your cash registers roaring by providing loads of interactive games, computer games, video games and all kinds of electronic amusement amenities.An Arcade Business is a fun and family entertainment business. Youngsters and young adults just want to chill out and get their adrenaline pump
3. Translate features into benefits? Or not. When writing out your service benefits, you need to consider what those benefits actually mean to your prospects. Don't translate features into an obvious, generic benefit that every other company offers. Dig deeper. How are you different, and what pain does that solve for your prospect? Deliver the value in addition to the benefit.
4. Ask not what you can do for your customer. Many companies are so busy explaining what they do that they forget to answer the questions buyers are asking themselves about why they should buy from you in the first place. Don't forget to consider these questions when crafting your message. You're much more likely to convert a prospect into a sale.
5. Test before rolling out the big guns. If you're already in the midst of a marketing campaign, don't panic. You don't need to employ all of these strategies at once. Successful companies embrace new approaches by testing them first. Marketing, after all, is part art, part science. Testing big changes helps you minimize risks and maximize results.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.caseupon.com/article/25179/caseupon-5Step-Plan-for-ROIifying-Your-Website.html">5-Step Plan for ROI-ifying Your Website</a>
BB link (for phorums):
[url=http://www.caseupon.com/article/25179/caseupon-5Step-Plan-for-ROIifying-Your-Website.html]5-Step Plan for ROI-ifying Your Website[/url]
Related Articles:
10 Ways to Achieve Success as a Lifestyle Entrepreneur
Make Your Career Offshore Proof
Coaching Employees To Higher Performance
Bookmark it:
|