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Article Check - Why Aren't People Calling?
Do you want to double, or increase significantly you're income in mystery shopping? If yes, I'll be sharing to you an age old concept. Now you might have learned this already or you may consider this common sense. But is a concept that’s worth drilling on for more knowledge or for the sake of repetition, mind you “Repetition is the mother of all skills”.The concept I’m talking about is Time Management. From our early years we always hear the saying “Time is Money”. And it’s still true today, it might as well be etched in stone coz’ from where I stand It has no si
The body is where you paint the solution your prospect seeks. In this section, you tear down their wall of skepticism and build value for your product or service. And this is the section where you as
An individual’s ability to forge effective relationships across cultures is influenced by a very personal and highly complex mixture of emotional and cognitive processes. Anyone contemplating an overseas posting feels apprehensive about stepping into the unknown. The mere knowledge that we are leaving our own cultural comfort zone can trigger all sorts of subconscious defensive tactics that can make it difficult to operate effectively the new environment.The widely known work of Milton Bennett helps to elucidate the process of adaptation to a new culture. In his w
How do you do that?
First you identify their pain. You paint the picture of something that's bothering your prospect and what she desires in return. You do this in the opening of your promotion to grab her attention.
Which is more compelling:
A) Acme Loan Company has been in business for ten years. We specialize in mortgage loans, re-financing, loan consolidations, and paying off debts. Borrower's Guide Magazine has named us the number one fastest growing loan company this year. Why settle for the rest when you can borrow from the best?
Or this...
B) Are the banks ripping you off? Studies show that most consumers are overpaying from $317 to $1,159 on their loans every single month. This is money they could be using to pay off credit card debts, medical bills or deposited into their children's college fund. At Acme Loan Company we specialize in helping you get more of your money back into your hands.
I hope you agree that "B" is a more compelling opening. The job of the opening is to lead your prospect into the body. The body is where you not only tell, but also show them why they should call you.
The body is where you paint the solution your prospect seeks. In this section, you tear down their wall of skepticism and build value for your product or service. And this is the section where you ask
Just manufacturing a product or providing a service is not enough for any business. To be in the industry for a long run, it is equally essential to know how the products are being used by the end users, are they satisfied, what kind of changes do they look for.If you are planning to start a new project, you should first try to understand the needs of the end-user business community. You should not only aim at providing solutions to the emerging business needs but also delivering information that is technically reasonable.Focus On Certain Areas:To ge
How do you do that?
First you identify their pain. You paint the picture of something that's bothering your prospect and what she desires in return. You do this in the opening of your promotion to grab her attention.
Which is more compelling:
A) Acme Loan Company has been in business for ten years. We specialize in mortgage loans, re-financing, loan consolidations, and paying off debts. Borrower's Guide Magazine has named us the number one fastest growing loan company this year. Why settle for the rest when you can borrow from the best?
Or this...
B) Are the banks ripping you off? Studies show that most consumers are overpaying from $317 to $1,159 on their loans every single month. This is money they could be using to pay off credit card debts, medical bills or deposited into their children's college fund. At Acme Loan Company we specialize in helping you get more of your money back into your hands.
I hope you agree that "B" is a more compelling opening. The job of the opening is to lead your prospect into the body. The body is where you not only tell, but also show them why they should call you.
The body is where you paint the solution your prospect seeks. In this section, you tear down their wall of skepticism and build value for your product or service. And this is the section where you as
Strategy, leadership, innovation, and marketability…all are crucial to business success; however can your business execute?Small business owners normally spend countless hours organizing business plans and marketing plans without considering if they can execute the plan. Creating a plan whatever type of plan, should be your game plan to achieve your vision. This requires one of the most important skills of any business-Execution.What is execution? In business, it’s exposing reality so that you can act on it. Execution is not just about doing what you sa
Or this...
B) Are the banks ripping you off? Studies show that most consumers are overpaying from $317 to $1,159 on their loans every single month. This is money they could be using to pay off credit card debts, medical bills or deposited into their children's college fund. At Acme Loan Company we specialize in helping you get more of your money back into your hands.
I hope you agree that "B" is a more compelling opening. The job of the opening is to lead your prospect into the body. The body is where you not only tell, but also show them why they should call you.
The body is where you paint the solution your prospect seeks. In this section, you tear down their wall of skepticism and build value for your product or service. And this is the section where you as
My previous article I started with the first of seven learning disabilities identified by Peter Senge in his book ‘The Fifth Discipline.’ An organization’s success is usually limited due to the learning disabilities found within it. These learning disabilities keep companies repeating the same mistakes time and again and prevent them from taking advantage of new opportunities.“The Enemy is Out There’ is not a problem confined to organizations but also to individuals in their daily lives. It is related to the saying ‘A bad workman always blames his tools.’ Nothing
I hope you agree that "B" is a more compelling opening. The job of the opening is to lead your prospect into the body. The body is where you not only tell, but also show them why they should call you.
The body is where you paint the solution your prospect seeks. In this section, you tear down their wall of skepticism and build value for your product or service. And this is the section where you as
We all know that good customer service is paramount to growing a business and increasing profitability. What many managers are failing to realize, however, is that rapid changes in technology have lead to equally rapid changes in the delivery of quality customer service.In addition to the basics we all have heard time and again, there are five new areas of customer service that should be addressed to keep customers happy.What do customers say? 1) Preserve me from auto-attendant hell! Customers are becoming increasingly annoyed and fru
The body is where you paint the solution your prospect seeks. In this section, you tear down their wall of skepticism and build value for your product or service. And this is the section where you ask for the sale.
A good body should include:
* A description of your product, service or event; * Benefit points that show what they get; * Proof that it works through testimonies; * Interesting facts; * Price; * Guarantee or warranty; * Call to action; and, * Bonuses or premiums.
By the way, many well meaning business owners overuse bullet points like the ones I've listed in the previous paragraph. They believe people aren't going to read the body, so they shortcut the process by writing bullets to list their points or agendas. If you're still reading this, you know this isn't true. People will continue reading if you've captured their interest.
Now bullets will work if you're promoting a low-priced or no-cost event through a flyer, but it won't work for a $900 workshop like a colleague of mine just tried promoting on her website. Bullets alone do not convey the urgency and importance of your event. Especially if it's in the mid- to high-price range.
And now the conclusion...
Your close may include restating your benefits, a postscript, contact information, another urgent call to action, a surprise bonus or an all-encompassing reason why they must call you right now.
Here's an example of a close I wrote from an online sales letter:
What to do next?
If you have questions, pick up the phone to call me personally at 123-456-7890 between 9am-5pm Pacific Time. If I'
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