Tags |
|
|
Links |
|
|
Article Check - The 6 Human Needs - Knowing These Can Turn Your Prospect Into Rabid Customer!
Where would a T-shirt printing business be if it didn’t have any customers? Nowhere, is the answer. Without selling your products, you won’t be getting anywhere too soon. So where can you focus your marketing to increase sales?Following the boom of user generated content, MySpace has developed in to a hot spot of niche business activity. A brief search will provide dozens of T-shirt trading businesses, all seeking to gain the attention of a growing audience.You can look at this in two ways. Either it’s a saturated market and already exploited, or it’s offering something rewarding and exists for a reason.EBay, on the other hand, does just that. By creating a
Look at how they market a high end car like a BMW. You are sold on just how great the engineering of the car and how its handling gives you unsurpassed confidence (CERTAINTY) in any condition on the road. Its safety features protect you (CERTAINTY) like none other. Its various controls, gadgets and funky designs allows you to change your experience (VARIETY) whilst you are driving. The name of a BMW says something about you being an owner and driver who is discerning (SIGNIFICANCE) and accords you with some stature. You will be part of a BMW Club (CONNECTION) where you get to meet other owners and go on driving trips or specially, exclusive invited events (SIGNIFICANCE).
Another message that is put forward "By buying a BMW, you are actually doing you
Production label printers use thermal technology to print high-resolution product information and bar codes on different varieties of labels. Some printers use direct thermal method to print information on heat sensitive paper whereas others use thermal transfer method in which heat is used to transfer ink from ribbons onto labels for getting permanent prints.Mostly courier companies, warehousing, and manufacturing companies use production label printers for printing product information labels. They are designed to deliver consistent performance over longer periods at affordable rates. Many of them have sturdy metal chassis, covers, and advanced print mechanics to ensure
This universal force is the human need. Irrespective of where you are in the world, what culture you are from, what color, status, background, we are universally driven by our human needs. We can break it down to 6 areas of human needs. They are unconscious needs that automatically drive us.
Of these 6 needs, you can view them into two broad categories. One group is the primal need and the other spiritual need.
There are 4 human needs in the Primal needs group. These are the needs you would seek to fulfill as a base and drives every one of us.
First need is the need of Certainty. Everyone wants stability about their basic necessities like food, shelter and other material resources. When people cannot control their physical circumstances, they seek certainty through a state of mind such as religious faith or positive affirmations.
Second need is the need for Variety. People have a need to change their state to exercise their body and emotions. They seek variety through different ways like change of environment, physical activity, mood change, change of people they interact with, entertainment and others. The need for variety sometimes runs into conflict with the need for certainty.
The 3rd need is the need for Significance. Everyone needs to feel special and important in some way. People seek significance through recognition from others or from themselves. Some people meet this need in a paradoxical way. Some people when they feel insignificant or helpless will go out to get others to recognize how significant their problems are and how helpless they are. This ironically raises their significance, just by getting people to acknowledge the enormity of their problem and their helplessness.
The 4th need is the need for Love and Connection. We all need to feel connected with someone or something be it a person, an ideal, a sense of identity. Connection may take the form of love or just engagement. One can still be connected by means of an aggressive interaction.
That was the 4 Primal needs. The next 2 are classified more in Spiritual needs.
The 5th need is the need for growth. Everything in the universe is either growing or dying. Many are not satisfied spiritually unless our capacities are expanding.
The 6th need is the need for Contribution. Just as we survive through the contribution of others (our parents for example), we seek to be spiritually fulfilled through contribution.
The fulfillment of the spiritual needs gives rise to more sustainable joy versus momentary pleasure associated with just fulfilling the primal needs.
There are many ways that people find to meet these needs whether they are positive, negative or neutral ways. We unconsciously act to fulfill our needs and some actions may fulfill a subset of these needs or all of them. When we have a behavior that fulfills at least 3 of these needs, these actions are considered strongly addictive or sometimes known as habits as they fulfill more than half of your needs. Again, these actions can sometimes be positive, negative or neutral to ourselves.
So how do we use this knowledge in marketing?
In evaluating what you are providing, look at if you are fulfilling any of these human needs and especially if you are able to meet at least 2 to 3 of the 6 at a high level. That's when you have a compelling story or offer that fulfills a person's strongest desire.
Look at how they market a high end car like a BMW. You are sold on just how great the engineering of the car and how its handling gives you unsurpassed confidence (CERTAINTY) in any condition on the road. Its safety features protect you (CERTAINTY) like none other. Its various controls, gadgets and funky designs allows you to change your experience (VARIETY) whilst you are driving. The name of a BMW says something about you being an owner and driver who is discerning (SIGNIFICANCE) and accords you with some stature. You will be part of a BMW Club (CONNECTION) where you get to meet other owners and go on driving trips or specially, exclusive invited events (SIGNIFICANCE).
Another message that is put forward "By buying a BMW, you are actually doing your
Indian textile tradition is the world's oldest textile tradition. The origin of indian textile can be traced back to the days of indus valley civilisation. Rigveda, the earliest of the Veda contains the literary information about textiles and it refers to weaving. Ramayana and Mahabharata, the eminent Indian epics depict the existence of wide variety of fabrics in ancient India. These epics refer both to rich and stylized garment worn by the aristocrats and ordinary simple clothes worn by the common people. The fragments of cotton material originating from gujarat found in the egyptian tombs support that discovery. There are occasional comments about the textile craft in most o
Second need is the need for Variety. People have a need to change their state to exercise their body and emotions. They seek variety through different ways like change of environment, physical activity, mood change, change of people they interact with, entertainment and others. The need for variety sometimes runs into conflict with the need for certainty.
The 3rd need is the need for Significance. Everyone needs to feel special and important in some way. People seek significance through recognition from others or from themselves. Some people meet this need in a paradoxical way. Some people when they feel insignificant or helpless will go out to get others to recognize how significant their problems are and how helpless they are. This ironically raises their significance, just by getting people to acknowledge the enormity of their problem and their helplessness.
The 4th need is the need for Love and Connection. We all need to feel connected with someone or something be it a person, an ideal, a sense of identity. Connection may take the form of love or just engagement. One can still be connected by means of an aggressive interaction.
That was the 4 Primal needs. The next 2 are classified more in Spiritual needs.
The 5th need is the need for growth. Everything in the universe is either growing or dying. Many are not satisfied spiritually unless our capacities are expanding.
The 6th need is the need for Contribution. Just as we survive through the contribution of others (our parents for example), we seek to be spiritually fulfilled through contribution.
The fulfillment of the spiritual needs gives rise to more sustainable joy versus momentary pleasure associated with just fulfilling the primal needs.
There are many ways that people find to meet these needs whether they are positive, negative or neutral ways. We unconsciously act to fulfill our needs and some actions may fulfill a subset of these needs or all of them. When we have a behavior that fulfills at least 3 of these needs, these actions are considered strongly addictive or sometimes known as habits as they fulfill more than half of your needs. Again, these actions can sometimes be positive, negative or neutral to ourselves.
So how do we use this knowledge in marketing?
In evaluating what you are providing, look at if you are fulfilling any of these human needs and especially if you are able to meet at least 2 to 3 of the 6 at a high level. That's when you have a compelling story or offer that fulfills a person's strongest desire.
Look at how they market a high end car like a BMW. You are sold on just how great the engineering of the car and how its handling gives you unsurpassed confidence (CERTAINTY) in any condition on the road. Its safety features protect you (CERTAINTY) like none other. Its various controls, gadgets and funky designs allows you to change your experience (VARIETY) whilst you are driving. The name of a BMW says something about you being an owner and driver who is discerning (SIGNIFICANCE) and accords you with some stature. You will be part of a BMW Club (CONNECTION) where you get to meet other owners and go on driving trips or specially, exclusive invited events (SIGNIFICANCE).
Another message that is put forward "By buying a BMW, you are actually doing you
Most small business owners don't realize that bringing a new client in the doors can cost up to twenty times what it does to keep an existing client coming back. Small businesses spend freely on yellow pages, radio, television, mailers, and other advertising. While these ways of promoting ones business can be successful in bringing new clients in, they in no way help a business keep clients. Once that new customer comes through the door and makes a purchase the business needs to find a way to keep that person coming back. If they don't they will have to repeat their advertising cycle and continue spending thousands to get another client in the door.So, how do you kee
The 4th need is the need for Love and Connection. We all need to feel connected with someone or something be it a person, an ideal, a sense of identity. Connection may take the form of love or just engagement. One can still be connected by means of an aggressive interaction.
That was the 4 Primal needs. The next 2 are classified more in Spiritual needs.
The 5th need is the need for growth. Everything in the universe is either growing or dying. Many are not satisfied spiritually unless our capacities are expanding.
The 6th need is the need for Contribution. Just as we survive through the contribution of others (our parents for example), we seek to be spiritually fulfilled through contribution.
The fulfillment of the spiritual needs gives rise to more sustainable joy versus momentary pleasure associated with just fulfilling the primal needs.
There are many ways that people find to meet these needs whether they are positive, negative or neutral ways. We unconsciously act to fulfill our needs and some actions may fulfill a subset of these needs or all of them. When we have a behavior that fulfills at least 3 of these needs, these actions are considered strongly addictive or sometimes known as habits as they fulfill more than half of your needs. Again, these actions can sometimes be positive, negative or neutral to ourselves.
So how do we use this knowledge in marketing?
In evaluating what you are providing, look at if you are fulfilling any of these human needs and especially if you are able to meet at least 2 to 3 of the 6 at a high level. That's when you have a compelling story or offer that fulfills a person's strongest desire.
Look at how they market a high end car like a BMW. You are sold on just how great the engineering of the car and how its handling gives you unsurpassed confidence (CERTAINTY) in any condition on the road. Its safety features protect you (CERTAINTY) like none other. Its various controls, gadgets and funky designs allows you to change your experience (VARIETY) whilst you are driving. The name of a BMW says something about you being an owner and driver who is discerning (SIGNIFICANCE) and accords you with some stature. You will be part of a BMW Club (CONNECTION) where you get to meet other owners and go on driving trips or specially, exclusive invited events (SIGNIFICANCE).
Another message that is put forward "By buying a BMW, you are actually doing you
The DVD business can be very lucrative because customers are buying DVDs on impulse, for entertainment, and as gifts.Compound the above reasons with the high perceived value of DVDs, and you can see why it’s such a profitable business.By understanding each reason you will be able to make money in the DVD business.DVD Business Reason #1DVDs are bought on impulse. When ever a low priced item is offered to customers, and when that item can offer an immediate benefit to the customer, it makes a great impulse item.DVDs meet both criteria because they can be sold at a low price, and offer an immediate benefit to the customer.As soon as the
The fulfillment of the spiritual needs gives rise to more sustainable joy versus momentary pleasure associated with just fulfilling the primal needs.
There are many ways that people find to meet these needs whether they are positive, negative or neutral ways. We unconsciously act to fulfill our needs and some actions may fulfill a subset of these needs or all of them. When we have a behavior that fulfills at least 3 of these needs, these actions are considered strongly addictive or sometimes known as habits as they fulfill more than half of your needs. Again, these actions can sometimes be positive, negative or neutral to ourselves.
So how do we use this knowledge in marketing?
In evaluating what you are providing, look at if you are fulfilling any of these human needs and especially if you are able to meet at least 2 to 3 of the 6 at a high level. That's when you have a compelling story or offer that fulfills a person's strongest desire.
Look at how they market a high end car like a BMW. You are sold on just how great the engineering of the car and how its handling gives you unsurpassed confidence (CERTAINTY) in any condition on the road. Its safety features protect you (CERTAINTY) like none other. Its various controls, gadgets and funky designs allows you to change your experience (VARIETY) whilst you are driving. The name of a BMW says something about you being an owner and driver who is discerning (SIGNIFICANCE) and accords you with some stature. You will be part of a BMW Club (CONNECTION) where you get to meet other owners and go on driving trips or specially, exclusive invited events (SIGNIFICANCE).
Another message that is put forward "By buying a BMW, you are actually doing you
If you like to plan your day the night before, you are ahead of the crowd. But for the rest of us, planning is a general thing that will simply consist of a list of items to be accomplished. The list is tackled in an importance order and interruptions take a toll of what happens. In my office, I like to get in early to out my routine in order. Unfortunately, I do not always get the quiet time as I have a colleague that also comes in early and likes to talk about what he is doing (and he interrupts every 3 or 4 minutes or so). So how can you plan your day without worrying about the constant interruptions and get everything accomplished? I do my planning by sett
Look at how they market a high end car like a BMW. You are sold on just how great the engineering of the car and how its handling gives you unsurpassed confidence (CERTAINTY) in any condition on the road. Its safety features protect you (CERTAINTY) like none other. Its various controls, gadgets and funky designs allows you to change your experience (VARIETY) whilst you are driving. The name of a BMW says something about you being an owner and driver who is discerning (SIGNIFICANCE) and accords you with some stature. You will be part of a BMW Club (CONNECTION) where you get to meet other owners and go on driving trips or specially, exclusive invited events (SIGNIFICANCE).
Another message that is put forward "By buying a BMW, you are actually doing yourself and your family a great favor by providing them the best technology and safety for their transport" (Contribution and Certainty). If you want to upgrade your skills as a driver, you can be provided a special free pass to BMW Driving School (Growth). They have showroom with high class touches like a private cafe and lounge (Significance) where staff greet you by name and cater to you one on one.
I am just taking this an example of how I see the marketing of a marquee car hits on the different human needs and I took some liberties in some of the offers to illustrate the point. I live in Singapore where these cars are selling like hotcakes and yet we are one of the most expensive markets for cars in the world due to the taxes. So knowing the keys to market to the human needs can set you apart in providing value to a customer even in the most competitive market niche and create a rabid, loyal following, just like drivers of BMW.
Note: I do not represent the view of the manufacturer or have anything to do with BMW.
Copyright 2006 Alvin Toh
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.caseupon.com/article/2521/caseupon-The-6-Human-Needs--Knowing-These-Can-Turn-Your-Prospect-Into-Rabid-Customer.html">The 6 Human Needs - Knowing These Can Turn Your Prospect Into Rabid Customer!</a>
BB link (for phorums):
[url=http://www.caseupon.com/article/2521/caseupon-The-6-Human-Needs--Knowing-These-Can-Turn-Your-Prospect-Into-Rabid-Customer.html]The 6 Human Needs - Knowing These Can Turn Your Prospect Into Rabid Customer![/url]
Related Articles:
An Introduction To Workholding Components
Bookmark it:
|