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Article Check - Why Copywriters Should Never Pursue Clients
If a group of 100 people were asked, “If you had the time, are there papers in your files that you could comfortably toss out?” how may do you think would answer yes? In my experience - 99 people would say “Yes.” But who goes into the office and thinks, “OK, today I don’t have anything better to do. I’m going to clean out the files?” Not only
Where did I go wrong? What did I ever say or do to make him think I w
Managers, team leaders and their staff can take as many as a hundred or more decisions in the course of a day, each day and every day. Many of these decisions are, of course, no more than automatic responses to familiar situations in which they have to choose between two or three options. However, from time to time, we all have to take decisions
Though those who followed my advice have seen continued increases in their businesses, the only things that have increased for him are his gray hairs and the unnecessary stress in his life.
I could easily end this article here with, "I told you so," and then move on to something else...but I won't...
The reason I'm writing this is because something he asked me on Sunday made my head spin. He smugly asked if I was still involved in the image advertising business.
What?!?
I could feel my head start to tighten. That vein in the center of my forehead that pops out when I'm angry was throbbing like a high pressure water hose with a kink in it.
Where did I go wrong? What did I ever say or do to make him think I w
What if the market for your product or service could be increased? The payment options you offer your clients may limit your market size. Opthalmologists found this the case with lasik eye surgery. Since this is a procedure not covered by most health care plans, the market for this procedure originally included only those who had
Though those who followed my advice have seen continued increases in their businesses, the only things that have increased for him are his gray hairs and the unnecessary stress in his life.
I could easily end this article here with, "I told you so," and then move on to something else...but I won't...
The reason I'm writing this is because something he asked me on Sunday made my head spin. He smugly asked if I was still involved in the image advertising business.
What?!?
I could feel my head start to tighten. That vein in the center of my forehead that pops out when I'm angry was throbbing like a high pressure water hose with a kink in it.
Where did I go wrong? What did I ever say or do to make him think I w
Q. I live in a wonderful house in the Midwest. Recently a recruiter asked if I would consider a new job with a move to Southern California. The salary would be higher but the cost of living -- ouch! Should I go on the interview?A. Let's do the easy part first. I almost always recommend going on the interview. Of course, do not jeopardize y
I could easily end this article here with, "I told you so," and then move on to something else...but I won't...
The reason I'm writing this is because something he asked me on Sunday made my head spin. He smugly asked if I was still involved in the image advertising business.
What?!?
I could feel my head start to tighten. That vein in the center of my forehead that pops out when I'm angry was throbbing like a high pressure water hose with a kink in it.
Where did I go wrong? What did I ever say or do to make him think I w
When it comes to a startup, the luxuries shared with established companies are few and far between. Chief among them is the luxury to close at the end of the day. Big companies have the benefits of capital, customers and receivables. Startups, on the other hand, have jack squat. They need to work twice as hard to make half as much, and even then
What?!?
I could feel my head start to tighten. That vein in the center of my forehead that pops out when I'm angry was throbbing like a high pressure water hose with a kink in it.
Where did I go wrong? What did I ever say or do to make him think I w
Time management offers a lot of benefits like saving time, reducing of stress and eliminating of cramming. Furthermore managing time helps us to stay motivated while we avoid procrastination. In order to have success in time management you have to set up goals that work, while having an awareness of those goals and prioritizing your list of goals
Where did I go wrong? What did I ever say or do to make him think I was involved with image advertising? Did he not read any of my newsletters I sent him? Did he not read the sequence of sales letters I sent to him explaining how to increase his sales and eliminate marketing guesswork? Did he not read any of the articles on my site or in my blogs?
Nope.
He assumed image advertising in his own mind, without actually reading anything. And that is why he avoided my follow calls too.
This encounter drove home even deeper for me how important it is to choose very carefully the clients you pursue. I think it was Dan Kennedy and John Carlton who both said only choose clients who are already doing some form of direct response marketing, regardless of industry.
The ideal client is one who doesn't need me. They can do the work themselves a
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