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Article Check - What Makes YOU So Special?! An Exercise in Differentiation!
Security metal detectors are basically used for the screening of any metallic object in security zones. Very Low Frequency or VLF technology is used in most common security metal detectors. Advanced security metal detectors use low radiation x-rays for screening. Security metal detectors are used in airport security checkpoints, prison security, courthouse security and government building
If you have a more unique, less commoditized business, like a small business coach for example, it is still important to understand your points of difference in case the prospect asks. Even if they don’t ask, it can sometimes help you in your sales interaction (website, business card, networking, advertising, in person meeting) to mention your differences. My points of differentiation include:
Recently a new client came to me in total frustration. She had been working with another coach who had insisted she focus on offering, and aggressively marketing, only one service. Now she was out of energy, out of money, and couldn't understand why she was failing. A great salesperson in her previous work, she was struggling to sell enough of this one service to support herself.Th
In a highly commoditized business, competition is often based solely on price. For example, if you wanted to purchase manila file folders and there were a drug store and an office supply store selling identical items, next door to each other, you would likely purchase the less expensive item.
The same can be true for businesses – the more commoditized, the more likely you will compete based on price. It doesn’t have to be that way, and I advise you not to go that route!
Let’s again consider the RE agent. Since the commission received for selling a home is about the same for everyone, the agent MUST differentiate herself from others. If she begins to compete on price and cuts her commission, she devalues herself, and it’s difficult to climb out of that hole.
If the client does any comparison shopping, and they will, you need to be prepared. Here are examples of ways in which a RE agent can differentiate herself:
(1.) years of experience
(2.) expertise in a specific type of home ($1MM+, condos, co-ops, etc.)
(3.) expertise in a certain neighborhood/area
(4.) education level
(5.) types of clients serviced (entertainers, first-time buyers, Spanish-speaking)
(6.) awards won
(7.) sense of humor/personality!
When the potential client is shopping around, it is important for you to stand out, to be remembered. Don’t always use all your points of differentiation; pick the best one and sell it. In addition, make sure your points of differentiation are actually DIFFERENT than what your competition says about themselves! Don’t use generalities like “best service”, “highest quality” or “great value”. Be specific!! These statements are like so much white noise – your target won’t even hear them.
If you have a more unique, less commoditized business, like a small business coach for example, it is still important to understand your points of difference in case the prospect asks. Even if they don’t ask, it can sometimes help you in your sales interaction (website, business card, networking, advertising, in person meeting) to mention your differences. My points of differentiation include:
Have you ever considered starting a business of you own, but didn’t know what to look for? With so many different opportunities to choose from, the task of selecting just the right one can seem overwhelming. The truth is, there is no perfect business for everyone, but based on your personal skills, interests and background, there is a business that may be perfect for you.Perhaps
The same can be true for businesses – the more commoditized, the more likely you will compete based on price. It doesn’t have to be that way, and I advise you not to go that route!
Let’s again consider the RE agent. Since the commission received for selling a home is about the same for everyone, the agent MUST differentiate herself from others. If she begins to compete on price and cuts her commission, she devalues herself, and it’s difficult to climb out of that hole.
If the client does any comparison shopping, and they will, you need to be prepared. Here are examples of ways in which a RE agent can differentiate herself:
(1.) years of experience
(2.) expertise in a specific type of home ($1MM+, condos, co-ops, etc.)
(3.) expertise in a certain neighborhood/area
(4.) education level
(5.) types of clients serviced (entertainers, first-time buyers, Spanish-speaking)
(6.) awards won
(7.) sense of humor/personality!
When the potential client is shopping around, it is important for you to stand out, to be remembered. Don’t always use all your points of differentiation; pick the best one and sell it. In addition, make sure your points of differentiation are actually DIFFERENT than what your competition says about themselves! Don’t use generalities like “best service”, “highest quality” or “great value”. Be specific!! These statements are like so much white noise – your target won’t even hear them.
If you have a more unique, less commoditized business, like a small business coach for example, it is still important to understand your points of difference in case the prospect asks. Even if they don’t ask, it can sometimes help you in your sales interaction (website, business card, networking, advertising, in person meeting) to mention your differences. My points of differentiation include:
EFT (electronic funds transfer) refers to monetary transfers between different accounts via electrical signals and secured codes. These electric payments are a fairly new means of money transfer, and can be used to pay taxes, make personal, and company payments. Electronic funds transfer systems, include a large number of financial transaction systems. These include fund transfers amongst If she begins to compete on price and cuts her commission, she devalues herself, and it’s difficult to climb out of that hole.
If the client does any comparison shopping, and they will, you need to be prepared. Here are examples of ways in which a RE agent can differentiate herself:
(1.) years of experience
(2.) expertise in a specific type of home ($1MM+, condos, co-ops, etc.)
(3.) expertise in a certain neighborhood/area
(4.) education level
(5.) types of clients serviced (entertainers, first-time buyers, Spanish-speaking)
(6.) awards won
(7.) sense of humor/personality!
When the potential client is shopping around, it is important for you to stand out, to be remembered. Don’t always use all your points of differentiation; pick the best one and sell it. In addition, make sure your points of differentiation are actually DIFFERENT than what your competition says about themselves! Don’t use generalities like “best service”, “highest quality” or “great value”. Be specific!! These statements are like so much white noise – your target won’t even hear them.
If you have a more unique, less commoditized business, like a small business coach for example, it is still important to understand your points of difference in case the prospect asks. Even if they don’t ask, it can sometimes help you in your sales interaction (website, business card, networking, advertising, in person meeting) to mention your differences. My points of differentiation include:
Small business outsourcing refers to a decision to sub-contract some or all of the duties in the company. The main motive or reason is to allow the company to invest more money, time and human resources into important activities and building strategies, which can help to fuel company growth.There is a lot of competition in today's markets and it is always changing. A company must fserviced (entertainers, first-time buyers, Spanish-speaking)
(6.) awards won
(7.) sense of humor/personality!
When the potential client is shopping around, it is important for you to stand out, to be remembered. Don’t always use all your points of differentiation; pick the best one and sell it. In addition, make sure your points of differentiation are actually DIFFERENT than what your competition says about themselves! Don’t use generalities like “best service”, “highest quality” or “great value”. Be specific!! These statements are like so much white noise – your target won’t even hear them.
If you have a more unique, less commoditized business, like a small business coach for example, it is still important to understand your points of difference in case the prospect asks. Even if they don’t ask, it can sometimes help you in your sales interaction (website, business card, networking, advertising, in person meeting) to mention your differences. My points of differentiation include:
I Never NoticedMy father was the glue that held my connection to a hundred or more relatives together and since he passed away, my family has become smaller and smaller for me. Pictures have disappeared, replaced occasionally by emails and new names. And I never noticed. The branches of my relationship tree prune themselves. And I am diminished.Sadly, that is normal and eat value”. Be specific!! These statements are like so much white noise – your target won’t even hear them.
If you have a more unique, less commoditized business, like a small business coach for example, it is still important to understand your points of difference in case the prospect asks. Even if they don’t ask, it can sometimes help you in your sales interaction (website, business card, networking, advertising, in person meeting) to mention your differences. My points of differentiation include:
(1.) 50% longer coaching sessions than ‘average’
(2.) practical, not metaphysical or spiritual, approach
(3.) lots of flexibility in appointment timing
(4.) no long-term contracts
In hearing your points, the prospect may lose interest in shopping around and be more convinced to make a purchase, or she may know right away that yours is not the right product for her. This is better for you, also, as you are not wasting your time continuing to follow up for nothing.
Copyright 2006 Audrey Burton
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