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Article Check - Getting Media Attention Through Press Releases
Do you have any idea what role color plays in your marketing efforts? And if so, do you know what message your marketing efforts are conveying with the colors you use? Let me tell you that the colors you use in your marketing efforts – your brochures, business cards, letterhead, signage, office interiors, and more – play a very important role in motivating people. The colors speak loudly and clearly, so I believe it is in our
*** Claims about products: never make a claim for a product unless you put it in as a quotation; eg “Founder Christine Sutherland claims that ‘Even the smallest business can access global markets through the new Web 2.
Getting from There to HereYou have spent a lot of time creating an online presence. You have virus protection and maybe a firewall to protect the security of your system, you have located a web host to manage your online presence, then you define the direction of your site and work at developing a look that is appealing and a format that is easy to navigate.You might think that after all this planning and preparati
I do quite a lot of press releases and as a result clients often send me theirs for review and comment before they release it. Here are some of the most common mistakes which people tend to make, and which you should avoid if you’re to have any chance of getting your piece published!
*** Inadequate contact details: the header of your release should contain your name, company, address, telephone, fax, email and web site, and should make it very clear who is the contact person for questions.
*** A header that sounds like an advertisement: newspaper article headlines are nothing like advertising headlines. Never use the headline to convince, and do not big-note yourself or your product in the headline unless the achievement is truly newsworthy; eg “Australian Entrepreneur Buys Walls Street” or “Widget sales top $1 million in 6 months”.
*** Claims about products: never make a claim for a product unless you put it in as a quotation; eg “Founder Christine Sutherland claims that ‘Even the smallest business can access global markets through the new Web 2.0
Located in the United Arab Emirates in the Middle East, Dubai is a multi-cultural blend of diverse, young, dynamic, and professional people. These individuals come from all over the world in search of Dubai jobs and in order to enjoy the high quality of life that the United Arab Emirates has to offer. This is one the reasons why Dubai has one the fastest growing populations among the major cities of the world.Money
*** Inadequate contact details: the header of your release should contain your name, company, address, telephone, fax, email and web site, and should make it very clear who is the contact person for questions.
*** A header that sounds like an advertisement: newspaper article headlines are nothing like advertising headlines. Never use the headline to convince, and do not big-note yourself or your product in the headline unless the achievement is truly newsworthy; eg “Australian Entrepreneur Buys Walls Street” or “Widget sales top $1 million in 6 months”.
*** Claims about products: never make a claim for a product unless you put it in as a quotation; eg “Founder Christine Sutherland claims that ‘Even the smallest business can access global markets through the new Web 2.
Have you ever asked your self why you work so hard and those around you just do not seem to take work seriously? It is almost as if they could careless if the company succeeds or fails, as all they want to do it get paid. As long as they get a paycheck for showing up and doing halfass work they just do not care one bit.Do you find it difficult to even relate to them or understand why they lack work ethic? Do you find it r
*** A header that sounds like an advertisement: newspaper article headlines are nothing like advertising headlines. Never use the headline to convince, and do not big-note yourself or your product in the headline unless the achievement is truly newsworthy; eg “Australian Entrepreneur Buys Walls Street” or “Widget sales top $1 million in 6 months”.
*** Claims about products: never make a claim for a product unless you put it in as a quotation; eg “Founder Christine Sutherland claims that ‘Even the smallest business can access global markets through the new Web 2.
As a “glued to the TV” youngster, I watched countless cowboy shows and used to run around the neighborhood spouting cowboy clich?s like, “We’ll cut ‘m off at the pass.”That hokey phrase came to me from somewhere back in my memory the other day when talking to a client who was in trouble with a customer over a delayed delivery. The customer was going to be furious and my client was hoping the problem would just blow over
*** Claims about products: never make a claim for a product unless you put it in as a quotation; eg “Founder Christine Sutherland claims that ‘Even the smallest business can access global markets through the new Web 2.
Are you the type to sing in your car? Play air guitar or air drums? I am, mostly to lost classic hair bands on my satellite radio. Having fun in what you do is critically important to the overall success of your business. If you are not having fun doing what you are currently doing, why are you doing it?You need to question why are you doing something if you are not enjoying it or having fun doing it. The fun factor
*** Claims about products: never make a claim for a product unless you put it in as a quotation; eg “Founder Christine Sutherland claims that ‘Even the smallest business can access global markets through the new Web 2.0 phenomenon, free of charge through My Speed Business Network’”.
*** Call to action at the end: sure an advertisement should have a call to action, but a news release cannot go that far! The best you’ll be able to do is to give a web site or contact number; eg “A free report on staff retention strategies is available on www.recruitmentheaven.com”. You certainly can’t say things like “Rush to book your place now!” or “Telephone today for your free report.”
*** Writing subjectively, using "I" for example. This isn't a dialogue between you and the reader, it's a third-person, objective report.
What a Press Release Should Look Like
To have any chance of being accepted, your press release should look like any other newspaper article, be written as objectively as possible, in short, simple paragraphs that flow naturally from one to the other.
Take you
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