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Article Check - Referral Strategies - Part 3
The first thing that I want to point out to you is that you can get paid to market your business and in this article, we are going to cover a couple very basic ways to do this.One way is AdSense it is one way to get paid for marketing and advertising, you have probably seen AdSense ads all over the place. What they are are content related ads that people pay to advertise for, the ad on the left side or right side of this website, it has a demonstration of what an AdSense Ad looks like. You will notice that they are content related ads, so typically the ads are related to the content they are placed around. This i
Live Show
Holiday
Flights
Weekend Away
Harley Ride
Gift Vouchers to Favorite Store
Favorite Alcoholic Beverage
Bottle of Wine – (standard)
Tickets to Sporting Event
Hot Air Balloon Ride
Book/s
DVD’s
CD’s – music
CD’s – area of interest (i.e. self-help etc)
Send them a Special Report (from my Immortals Site like this one – cheers!)
Massage voucher
Subscription to a magazine
Hire them a dream car for a day (Ferrari etc)
Flowers to turn up at their house / office
Organize a caterer to turn up at their house and cook a meal for them
Chocolates
Bath and Relaxation Products
I am sure this l
Small and medium sized businesses throughout the UK are risking not being compliant with the new fire prevention laws that came into effect on 1st October 2006.Virtually all non-domestic premises in England and Wales are affected by the Regulatory Reform (Fire Safety) Order (RRO) 2005. The RRO states that anyone responsible for premises must carry out a fire safety risk assessment or face possible prosecution.A survey carried out by the Federation of Small Businesses in March highlighted the potential problems. A spokesman for the FSB commented, “We carried out a survey in March 2006 which showed 59% of firms in England and Wales were unaware of
There are two ways to reward. 1. For referrals whether you sell them or not 2. For referrals where you make the sale
I encourage you to have systems for both. And like much of what’s on the list below, you need to know your numbers to successfully use some of these methods I am about to share.
If you want to make each referral gift stay on the profitable side, you need to know –
- Cost per lead
- Cost per appointment (if you have this in your sales process)
- Cost per sale
Your top referral sources deserve special treatment. Once you see a pattern of giving from someone, you may phone their secretary or business partner to find out a couple of things like –
You start by saying,
“Hi Mary, I wanted your help on something. John has been referring quite a bit of business to us and we wanted to do something special to thank him. Can you tell me if there is anything he particularly loves to do in his spare time?"
This will lead on to questions like -
What does John do on weekends?
What hobbies does he have?
What Team does he follow in sport?
Does he have any goals in life you could share with me?
Does he have a favorite movie, book or something else?
Then you ask them to keep your call a secret so you can surprise him. You organize your gift and send it through – BAM! Now that has serious “Wow Factor”.
So let’s go through a list of rewards you can put on your list. You may decide to arrange 5-10 rewards for varying amounts of sales generated. For example, $100 sales you give away ‘X’ gifts. For $250 sales, you give ‘Y’ Gifts, $500 plus you give ‘Z’ gifts – you get the idea.
Rewards (combine many on the list to create ultimate thoughtful gifts)
I find the key is to give people lifestyle enhancing gifts – money is a boring cop-out! Money trading for referral strategies falls into a Joint Venture strategy under my definition.
Referral Rewards include things like -
Limo ride
Dinner for 2
Movie tickets
Live Show
Holiday
Flights
Weekend Away
Harley Ride
Gift Vouchers to Favorite Store
Favorite Alcoholic Beverage
Bottle of Wine – (standard)
Tickets to Sporting Event
Hot Air Balloon Ride
Book/s
DVD’s
CD’s – music
CD’s – area of interest (i.e. self-help etc)
Send them a Special Report (from my Immortals Site like this one – cheers!)
Massage voucher
Subscription to a magazine
Hire them a dream car for a day (Ferrari etc)
Flowers to turn up at their house / office
Organize a caterer to turn up at their house and cook a meal for them
Chocolates
Bath and Relaxation Products
I am sure this li
Advertising as a whole is a bigger subject than it might at first appear. It is too complex a subject to cover in depth here but we will endeavor to cover the most important elements. To be successful in business you must understand these principles thoroughly because getting advertising right or wrong will make or break any and every business.You may remember the folk tale of the little old shoemaker who was going to close down his shop because business had become so slow. Many of the townsfolk realized how valuable his service was and banded together to help. Each citizen went to the shoemaker and bought a pair of his excellent shoes. Needless to say,
Your top referral sources deserve special treatment. Once you see a pattern of giving from someone, you may phone their secretary or business partner to find out a couple of things like –
You start by saying,
“Hi Mary, I wanted your help on something. John has been referring quite a bit of business to us and we wanted to do something special to thank him. Can you tell me if there is anything he particularly loves to do in his spare time?"
This will lead on to questions like -
What does John do on weekends?
What hobbies does he have?
What Team does he follow in sport?
Does he have any goals in life you could share with me?
Does he have a favorite movie, book or something else?
Then you ask them to keep your call a secret so you can surprise him. You organize your gift and send it through – BAM! Now that has serious “Wow Factor”.
So let’s go through a list of rewards you can put on your list. You may decide to arrange 5-10 rewards for varying amounts of sales generated. For example, $100 sales you give away ‘X’ gifts. For $250 sales, you give ‘Y’ Gifts, $500 plus you give ‘Z’ gifts – you get the idea.
Rewards (combine many on the list to create ultimate thoughtful gifts)
I find the key is to give people lifestyle enhancing gifts – money is a boring cop-out! Money trading for referral strategies falls into a Joint Venture strategy under my definition.
Referral Rewards include things like -
Limo ride
Dinner for 2
Movie tickets
Live Show
Holiday
Flights
Weekend Away
Harley Ride
Gift Vouchers to Favorite Store
Favorite Alcoholic Beverage
Bottle of Wine – (standard)
Tickets to Sporting Event
Hot Air Balloon Ride
Book/s
DVD’s
CD’s – music
CD’s – area of interest (i.e. self-help etc)
Send them a Special Report (from my Immortals Site like this one – cheers!)
Massage voucher
Subscription to a magazine
Hire them a dream car for a day (Ferrari etc)
Flowers to turn up at their house / office
Organize a caterer to turn up at their house and cook a meal for them
Chocolates
Bath and Relaxation Products
I am sure this l
How many times have you purchased leads from an Internet lead provider or direct mail vendor, only to wonder…Where are my leads? Has anyone called my lead? Did we sell cars from our leads? Are there any referrals?At the end of the month did your lead provider leave you with more questions than answers? What happens with your lot-ups? Are there follow-up and closing opportunities at the bottom of your sales rep’s drawer? What about those phone calls that come straight into the dealership? Is your lead on the back of a salesman’s business card?It has been our experience that dealers are most successful when they know w
You start by saying,
“Hi Mary, I wanted your help on something. John has been referring quite a bit of business to us and we wanted to do something special to thank him. Can you tell me if there is anything he particularly loves to do in his spare time?"
This will lead on to questions like -
What does John do on weekends?
What hobbies does he have?
What Team does he follow in sport?
Does he have any goals in life you could share with me?
Does he have a favorite movie, book or something else?
Then you ask them to keep your call a secret so you can surprise him. You organize your gift and send it through – BAM! Now that has serious “Wow Factor”.
So let’s go through a list of rewards you can put on your list. You may decide to arrange 5-10 rewards for varying amounts of sales generated. For example, $100 sales you give away ‘X’ gifts. For $250 sales, you give ‘Y’ Gifts, $500 plus you give ‘Z’ gifts – you get the idea.
Rewards (combine many on the list to create ultimate thoughtful gifts)
I find the key is to give people lifestyle enhancing gifts – money is a boring cop-out! Money trading for referral strategies falls into a Joint Venture strategy under my definition.
Referral Rewards include things like -
Limo ride
Dinner for 2
Movie tickets
Live Show
Holiday
Flights
Weekend Away
Harley Ride
Gift Vouchers to Favorite Store
Favorite Alcoholic Beverage
Bottle of Wine – (standard)
Tickets to Sporting Event
Hot Air Balloon Ride
Book/s
DVD’s
CD’s – music
CD’s – area of interest (i.e. self-help etc)
Send them a Special Report (from my Immortals Site like this one – cheers!)
Massage voucher
Subscription to a magazine
Hire them a dream car for a day (Ferrari etc)
Flowers to turn up at their house / office
Organize a caterer to turn up at their house and cook a meal for them
Chocolates
Bath and Relaxation Products
I am sure this l
There are many circumstances in which it would be easy to enlist the aid of 'white lies' in the era we live in today. 'The check is in the mail' when in actuality it won't be mailed until tomorrow. 'She/he is in a meeting - out to lunch - gone for the day' instead of stating that she/he is unavailable and take a message. 'No we didn't get your fax' when it has actually come through hours before but gone unnoticed and unattended by the staff. A majority of humanity reacts favorably to honesty and integrity.Often when the word 'integrity' is spoken it brings to mind a picture of trustworthiness and truthfulness.Definitions for the word 'integr
So let’s go through a list of rewards you can put on your list. You may decide to arrange 5-10 rewards for varying amounts of sales generated. For example, $100 sales you give away ‘X’ gifts. For $250 sales, you give ‘Y’ Gifts, $500 plus you give ‘Z’ gifts – you get the idea.
Rewards (combine many on the list to create ultimate thoughtful gifts)
I find the key is to give people lifestyle enhancing gifts – money is a boring cop-out! Money trading for referral strategies falls into a Joint Venture strategy under my definition.
Referral Rewards include things like -
Limo ride
Dinner for 2
Movie tickets
Live Show
Holiday
Flights
Weekend Away
Harley Ride
Gift Vouchers to Favorite Store
Favorite Alcoholic Beverage
Bottle of Wine – (standard)
Tickets to Sporting Event
Hot Air Balloon Ride
Book/s
DVD’s
CD’s – music
CD’s – area of interest (i.e. self-help etc)
Send them a Special Report (from my Immortals Site like this one – cheers!)
Massage voucher
Subscription to a magazine
Hire them a dream car for a day (Ferrari etc)
Flowers to turn up at their house / office
Organize a caterer to turn up at their house and cook a meal for them
Chocolates
Bath and Relaxation Products
I am sure this l
I was helping a friend to get a visa to travel to a foreign country when I encountered some of the worst customer service within memory.The “dysfunctionary “ behind the bullet proof glass took a look at the application materials and started to criticize them, harshly, making it sound as if they were woefully inadequate.This triggered a back and forth cycle of defensiveness, each party justifying his or her opinion.At one moment, I remember thinking: “If this country doesn’t want your travel business, to heck with them; then go somewhere else!”But a few minutes later, in bumper to bumper traffic, it hit me:A person may represe
Live Show
Holiday
Flights
Weekend Away
Harley Ride
Gift Vouchers to Favorite Store
Favorite Alcoholic Beverage
Bottle of Wine – (standard)
Tickets to Sporting Event
Hot Air Balloon Ride
Book/s
DVD’s
CD’s – music
CD’s – area of interest (i.e. self-help etc)
Send them a Special Report (from my Immortals Site like this one – cheers!)
Massage voucher
Subscription to a magazine
Hire them a dream car for a day (Ferrari etc)
Flowers to turn up at their house / office
Organize a caterer to turn up at their house and cook a meal for them
Chocolates
Bath and Relaxation Products
I am sure this list will stimulate some ideas for you – time to make your own list or add to this one. The more you do this and get to know your customers, the easier this is.
Now to my favourite... and WHY?
I think one of the best referral gifts you can give is a magazine subscription.
Why?
#1 - Because it is low cost.
#2 - It is something physical that gets sent to them and will act as a surprise every time it hits the letterbox.
#3 - You can custom choose the magazine based on what they have a passion or interest in - this is ultimate personalization.
"It's the thought that counts"
#4 - The monthly reminder keeps you top of mind for future referral generation.
#5 - It is systemized for you by the company that fulfills the orders - you only need to order it once - how easy is that?
#6 - The entire cost of annual subscription can be absorbed in the first sale you make (do your numbers)
#7 - They get 12 gifts for the one referral - over delivering at its best!
#8 - This gift naturally engages the Law of Reciprocity. If they fail to send more referrals, then every month they get a reminder when that magazine hits their desk. Before long, the natural Law of Reciprocity kicks in and they make an effort to send more people to you.
The system that you initiated and gets fulfilled by someone else creates a system of ongoing referrals - "Ultimate Leverage" Need I say more?
In Part 4, I will reveal the critical step - this is where most businesses fail to maximize their referral systems.
Until then...
Think BIG! Act BOLD! Have FUN!
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