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  • Article Check - Collateral Marketing Items Every Small Business Needs

    Open a Dollar Store - How to Empower Employees
    When you open a dollar store retaining the best employees is always a challenge. If there is not a positive work environment, if employees are not recognized and appreciated, and if there is not an opportunity to learn and grow, employees may well seek opportunities where these conditions exist.As a new business owner there is a natural tendency to want to stay in control of all of the details of your new b
    ntact information
    - Brief mission statement

    2. Product fact sheets.
    Keep a fact sheet on file for each of your products or services. A product fact sheet should include the following:
    - The product's function
    - Di

    7 Steps to a Brochure That Sells
    A brochure can be an effective way to sell your product or service. So it’s important to take the time to maximize the impact of your brochure to catch the eye of potential customers. If you follow these 7 steps, you are on your way to a winning brochure.1. Keep it Simple Do not be tempted to created an overly complicated cover…simplicity is the key. Your goal is to get someone to o
    Over time, you'll want to provide information about your company to lots of different people, including employees, investors, existing and potential clients and the media. Your company's success may depend in part upon how well you communicate that information--which in turn may depend upon how well you prepare collateral items ranging from company and product fact sheets to biographies of key employees.

    Every business should always have the following eight items on hand, ready to distribute. Get them printed today.

    1. Company fact sheet.
    Potential investors or employees, analysts and media people should be able to learn important facts about your business with a quick look at your fact sheet. A company fact sheet should include the following information:
    - Date the company was founded
    - Where it is headquartered and has affiliate offices
    - Names and brief backgrounds of founders and upper-level management
    - Contact information
    - Brief mission statement

    2. Product fact sheets.
    Keep a fact sheet on file for each of your products or services. A product fact sheet should include the following:
    - The product's function
    - Dis

    Who Decides Good Customer Service?
    “Hey, Joe, your service stinks. Get this kid a chocolate milkshake.”Those are the words I heard as a kid on my first trip to an ice cream parlor near where my grandmother lived. Back then, there were no special people or computer programs needed to determine whether or not a business provided excellent customer service. Customers were ready, willing and able to tell you when things did not measure up to
    ate that information--which in turn may depend upon how well you prepare collateral items ranging from company and product fact sheets to biographies of key employees.

    Every business should always have the following eight items on hand, ready to distribute. Get them printed today.

    1. Company fact sheet.
    Potential investors or employees, analysts and media people should be able to learn important facts about your business with a quick look at your fact sheet. A company fact sheet should include the following information:
    - Date the company was founded
    - Where it is headquartered and has affiliate offices
    - Names and brief backgrounds of founders and upper-level management
    - Contact information
    - Brief mission statement

    2. Product fact sheets.
    Keep a fact sheet on file for each of your products or services. A product fact sheet should include the following:
    - The product's function
    - Di

    The 30 Second Scan - An Employer's Perspective
    If you have been in a job-search for very long at all, you have most likely read that employers do not read resumes, they scan them. Do you think a 30-second scan is ridiculous? When you consider how important filling a vacant position must be to an employer, that isn’t a very long amount of time, is it? Why wouldn’t an employer want to read EVERY resume to make sure they were hiring the
    , ready to distribute. Get them printed today.

    1. Company fact sheet.
    Potential investors or employees, analysts and media people should be able to learn important facts about your business with a quick look at your fact sheet. A company fact sheet should include the following information:
    - Date the company was founded
    - Where it is headquartered and has affiliate offices
    - Names and brief backgrounds of founders and upper-level management
    - Contact information
    - Brief mission statement

    2. Product fact sheets.
    Keep a fact sheet on file for each of your products or services. A product fact sheet should include the following:
    - The product's function
    - Di

    Office Furniture Manufacturers in Great Britain are Facing More Challenges
    After several years of healthy growth during the second half of the 1990s, the office furniture industry in Great Britain has entered a phase of stagnation or only modest growth. Most of the observed growth goes on account of higher prices. Sales in real-terms - that is after the elimination of the impact of inflation - are now approximately thirty percent lower than at the beginning of this century. We anticipate
    A company fact sheet should include the following information:
    - Date the company was founded
    - Where it is headquartered and has affiliate offices
    - Names and brief backgrounds of founders and upper-level management
    - Contact information
    - Brief mission statement

    2. Product fact sheets.
    Keep a fact sheet on file for each of your products or services. A product fact sheet should include the following:
    - The product's function
    - Di

    5 Steps to Standing Out Above the Crowd at Work
    Do you feel like one in a million at work – and not in a good way? When you run into your boss in the hallway, do you get the impression she isn’t sure who you are? Are the juicy projects always going to someone else?If you answered “yes” to any of these questions, you need to raise your work profile. Here are some tips to get you started.1. Listen more than you talk. If you offer an opinion, suggest
    ntact information
    - Brief mission statement

    2. Product fact sheets.
    Keep a fact sheet on file for each of your products or services. A product fact sheet should include the following:
    - The product's function
    - Distinctive features
    - Comparison to similar products on the market
    - Quality level
    - Reliability
    - Cost

    3. Bios on founders and senior management.
    Make sure you have a bio on hand for each founding member of the company, every senior manager and each member of the board of directors. Bios should include the person??1/2s education, relevant experience, awards or honors, and publications that featured the team member or the team member's work.

    4. Mission statement.
    A mission statement can motivate and direct employees and give new hires an idea of how your company works. You can also show the statement to potential investors, lenders or members of the media.

    5. Company background.
    Whereas the company fact sheet essentially is just that-a list of facts-this document is written in paragraph form and should include more detail.

    6. Current list of clients/partners.
    This information may b

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