One of the most frequently used marketing models are The 4 - P's:

• Product
• Price
• Place
• Promotion

However in the 21st century business world, 3 new P's have emerged:

• Position – From your strategic plan, your position in the marketplace is critical. Some call this niche marketing. Where is your position r
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  Many are familiar with the traditional marketing models of the P's and Q's. As change has increased information, so must these models be increased to reflect the trends within the 21st century marketplace.

  One of the most frequently used marketing models are The 4 - P's:

  • Product
  • Price
  • Place
  • Promotion

  However in the 21st century business world, 3 new P's have emerged:

  • Position – From your strategic plan, your position in the marketplace is critical. Some call this niche marketing. Where is your position
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    If you follow the process for inventing outlined in my book, Inventing on a Budget and Cashing in on the American Dream, you will be hiring team members either entirely on contingency, or on a part-fee/part-contingency basis.Hiring on contingency means that instead of paying money upfront for services rendered, you pay your team members as a perce
    lect the trends within the 21st century marketplace.

    One of the most frequently used marketing models are The 4 - P's:

    • Product
    • Price
    • Place
    • Promotion

    However in the 21st century business world, 3 new P's have emerged:

    • Position – From your strategic plan, your position in the marketplace is critical. Some call this niche marketing. Where is your position
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      >Product
    • Price
    • Place
    • Promotion

    However in the 21st century business world, 3 new P's have emerged:

    • Position – From your strategic plan, your position in the marketplace is critical. Some call this niche marketing. Where is your position
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    • Position – From your strategic plan, your position in the marketplace is critical. Some call this niche marketing. Where is your position relative to your competition? Position is determined through the research within your strategic plan.
    • Preference – With more and more prospects, understanding their preferences helps to create greater marketing focus. By researching specific preferences, may allow you to create your own unique marketing place or what is called the Blue Ocean Strategy by authors Kim and Mauborgne.
    • Prospects – Have you directed your efforts to the correct prospects? As a business coach, I am continually amazed at many businesses who cannot define their prospects. If you do not b