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Article Check - Business Blunder You Must Avoid-Offering Your Customers Too Many Options
I once had a boss who informed me there was no such thing as company politics. At the time, I decided that depended on whether you were the person wielding power or influenced by it. In my career experience, I’d categorize self-serving antics, sabotaging behaviors, information hoarding and artful manipulation under
1st Level:
Lowest cost,but still effective
2nd Level:
The one that usually 80% of your clients will select.
3rd Level:
The most expensive,a service only a few clients would sign up for.
Some companies choose the term "packages" in place of "levels".
But why three
"The person who constantly angers you or frustrates you...controls you." Colleen KettenhofenDo you know any difficult people? Have you ever worked or lived with a difficult person? Are YOU a difficult person?! It's amazing how many participants in my leadership trainings will come up to me at the end of a
There's nothing worse than opening an envelope and finding 4 to 6 other little offers falling to the floor. How amateurish.This really annoys your customers. Your mails goes straight to the trash.
Your customer needs to study ONE offer in detail to make sure it's right for him/her.
There are some organisations that offer a smorgasbord of service offerings: Silver, Gold, Platinum, etc, etc. Yes,there is no "best" or "surefire" way to present your products and services. But can you imagine how confused your customers get, when they actually have to decipher each service’s deliverables?
There have been arguments that offering more options are good "for customers with varied tastes". But the reality is that too many options can be overwhelming.
Too Many Alternatives Ruin Sales
Psychological research has shown that people are in fact less likely to make a decision when they face too many alternatives.
In one such famous marketing experiment, researchers set up 2 tables at a specialty food store, offering different samples of jam. Customers could try as many flavours as they wanted. Half the time the sample table offered six flavours, and half the time the other table offered 24.
The results were striking: 30% of the customers who tasted jams from the sample selection later bought a jar, compared to only 3% of those who sampled from the table that had more flavours.
It seems that having "too much" choice have hampered their later motivation to buy.
Save Your Sales, Provide Different Service Levels
Ideally, your organisation should offer just one solution – a service that is customised specifically to the needs of the client. If you can’t achieve that, the ideal method is to have three different service levels.
1st Level:
Lowest cost,but still effective
2nd Level:
The one that usually 80% of your clients will select.
3rd Level:
The most expensive,a service only a few clients would sign up for.
Some companies choose the term "packages" in place of "levels".
But why three
Businesses around the world spend millions of dollars on software and inventory management systems in an effort to maximise their return on investment (ROI) from inventory. Until now even the most sophisticated of these systems left businesses way short of best practice. In fact most of these systems institutionalis
There have been arguments that offering more options are good "for customers with varied tastes". But the reality is that too many options can be overwhelming.
Too Many Alternatives Ruin Sales
Psychological research has shown that people are in fact less likely to make a decision when they face too many alternatives.
In one such famous marketing experiment, researchers set up 2 tables at a specialty food store, offering different samples of jam. Customers could try as many flavours as they wanted. Half the time the sample table offered six flavours, and half the time the other table offered 24.
The results were striking: 30% of the customers who tasted jams from the sample selection later bought a jar, compared to only 3% of those who sampled from the table that had more flavours.
It seems that having "too much" choice have hampered their later motivation to buy.
Save Your Sales, Provide Different Service Levels
Ideally, your organisation should offer just one solution – a service that is customised specifically to the needs of the client. If you can’t achieve that, the ideal method is to have three different service levels.
1st Level:
Lowest cost,but still effective
2nd Level:
The one that usually 80% of your clients will select.
3rd Level:
The most expensive,a service only a few clients would sign up for.
Some companies choose the term "packages" in place of "levels".
But why three
Running a successful business used to be dependent on what you knew. Then, who you knew became important. In today's economy, it is far more critical to what extent you know someone. So it's not what you know or who you know, but how well you know them that really determines the amount of business that ca
Psychological research has shown that people are in fact less likely to make a decision when they face too many alternatives.
In one such famous marketing experiment, researchers set up 2 tables at a specialty food store, offering different samples of jam. Customers could try as many flavours as they wanted. Half the time the sample table offered six flavours, and half the time the other table offered 24.
The results were striking: 30% of the customers who tasted jams from the sample selection later bought a jar, compared to only 3% of those who sampled from the table that had more flavours.
It seems that having "too much" choice have hampered their later motivation to buy.
Save Your Sales, Provide Different Service Levels
Ideally, your organisation should offer just one solution – a service that is customised specifically to the needs of the client. If you can’t achieve that, the ideal method is to have three different service levels.
1st Level:
Lowest cost,but still effective
2nd Level:
The one that usually 80% of your clients will select.
3rd Level:
The most expensive,a service only a few clients would sign up for.
Some companies choose the term "packages" in place of "levels".
But why three
In ‘Article Marketing – 5 Winning Tips You Cannot Miss!’, my previous article, I promised to reveal more winning tips to increase your sales and traffic using article marketing. If you want to know why you should market with articles, please read the mentioned article. Otherwise, these are the few reasons why every
The results were striking: 30% of the customers who tasted jams from the sample selection later bought a jar, compared to only 3% of those who sampled from the table that had more flavours.
It seems that having "too much" choice have hampered their later motivation to buy.
Save Your Sales, Provide Different Service Levels
Ideally, your organisation should offer just one solution – a service that is customised specifically to the needs of the client. If you can’t achieve that, the ideal method is to have three different service levels.
1st Level:
Lowest cost,but still effective
2nd Level:
The one that usually 80% of your clients will select.
3rd Level:
The most expensive,a service only a few clients would sign up for.
Some companies choose the term "packages" in place of "levels".
But why three
I recently read an article published in the June, 2005 issue of Fast Co. magazine. Linda Tischler wrote an essay entitled “Death to the Cubicle!” In it, she says ‘Collaboration is great, but sometimes I’d kill for a door.’With the advent of open offices and shared arenas for team communication, the issue of p
1st Level:
Lowest cost,but still effective
2nd Level:
The one that usually 80% of your clients will select.
3rd Level:
The most expensive,a service only a few clients would sign up for.
Some companies choose the term "packages" in place of "levels".
But why three levels of service? The answer is simple.
Some will like the concept of the top-level service, but select the middle one, due to budget constraints. Some will not have much of a budget, but will likely approach the middle-level. So price your service offerings to be the best value for them and your business.
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