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Article Check - My Marketing Plan is Complete - Am I Missing Something? Part Two
Buzzwords are great. They give us an excuse to nod our heads, act like we are paying attention, and then completely ignore issues without giving them a second thought. As long as we use buzzwords we appear (if only to ourselves) to know what's going on and we are on top of the challenge at hand. Perhaps the greatest part of working in technology is that
l.) The Marketing Plan defines a program for ongoing business consultation and internal dialog to plan, define and refine all aspects of your strategic business approach.
m.) The Marketing Plan identifies all potential methods for Business Development. The Plan outlines a consistent way to identify and deliver leads, sources a
A recent scientific study (Craigie M, Loader B, Burrows R, Muncer S. Reliability of Health Information on the Internet: An Examination of Experts' Ratings. Journal of Medical Internet Research. 2002 Jan-Mar;4(1):e2) measured how consistent are experts when analyzing qualitative data. The data included the text from 18 threads (series of connected messages)
In Part One you visited the first seven (7) essential elements of a successful Marketing Plan. Here are the other nine (9) essential elements of your Marketing Plan. (a – g appear in Part One.)
1. The Marketing Plan – A roadmap to Strategic Marketing and Business Development.
h.) The Marketing Plan defines your approach to conducting business. A virtual online presence? A physical office or business? Both? How will you interact with your chosen market? How else might you make contact with your market?
i.) The Marketing Plan identifies your sales cycle. Will you capture your market in one visit, two or several? How will you get clients to trust you, join with or interact with you?
j.) The Marketing Plan identifies all strategies and tactics for business success. The Marketing Plan uses all these elements and sets up a calendar of action for contact and frequency: Press, PR, media relations, direct mail, postcards, letters, e-mail, newsletters, podcasts, webcasts, white papers, speaking engagements, tv, radio, tradeshows, professional meetings, charitable and community participation and other outreach strategies.
k.) The Marketing Plan lists up to 100 specific and actionable items to consistently build your business. The Plan formalizes all marketing and business development concepts into specific actionable items, timelines and deliverables.
l.) The Marketing Plan defines a program for ongoing business consultation and internal dialog to plan, define and refine all aspects of your strategic business approach.
m.) The Marketing Plan identifies all potential methods for Business Development. The Plan outlines a consistent way to identify and deliver leads, sources an
In articles I’ve written over the years, I have used “laissez-faire,” a term more frequently used to characterize governments than businesses, to describe a rather laid-back management style. When I use this term, I am referring to management personnel who put very little pressure on employees to achieve their full potential by pushing them toward peak pe
h.) The Marketing Plan defines your approach to conducting business. A virtual online presence? A physical office or business? Both? How will you interact with your chosen market? How else might you make contact with your market?
i.) The Marketing Plan identifies your sales cycle. Will you capture your market in one visit, two or several? How will you get clients to trust you, join with or interact with you?
j.) The Marketing Plan identifies all strategies and tactics for business success. The Marketing Plan uses all these elements and sets up a calendar of action for contact and frequency: Press, PR, media relations, direct mail, postcards, letters, e-mail, newsletters, podcasts, webcasts, white papers, speaking engagements, tv, radio, tradeshows, professional meetings, charitable and community participation and other outreach strategies.
k.) The Marketing Plan lists up to 100 specific and actionable items to consistently build your business. The Plan formalizes all marketing and business development concepts into specific actionable items, timelines and deliverables.
l.) The Marketing Plan defines a program for ongoing business consultation and internal dialog to plan, define and refine all aspects of your strategic business approach.
m.) The Marketing Plan identifies all potential methods for Business Development. The Plan outlines a consistent way to identify and deliver leads, sources a
The Bachelor - a popular reality TV show - offers an example of how we absolutely, positively should not make career decisons.Premise: A very eligible Bachelor (last season featured an NFL quarterback) stays in a mansion with several eligible young women. They seem to spend their days swimming, tanning, and speculating about the Bachelor's int
j.) The Marketing Plan identifies all strategies and tactics for business success. The Marketing Plan uses all these elements and sets up a calendar of action for contact and frequency: Press, PR, media relations, direct mail, postcards, letters, e-mail, newsletters, podcasts, webcasts, white papers, speaking engagements, tv, radio, tradeshows, professional meetings, charitable and community participation and other outreach strategies.
k.) The Marketing Plan lists up to 100 specific and actionable items to consistently build your business. The Plan formalizes all marketing and business development concepts into specific actionable items, timelines and deliverables.
l.) The Marketing Plan defines a program for ongoing business consultation and internal dialog to plan, define and refine all aspects of your strategic business approach.
m.) The Marketing Plan identifies all potential methods for Business Development. The Plan outlines a consistent way to identify and deliver leads, sources a
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything. Will y
k.) The Marketing Plan lists up to 100 specific and actionable items to consistently build your business. The Plan formalizes all marketing and business development concepts into specific actionable items, timelines and deliverables.
l.) The Marketing Plan defines a program for ongoing business consultation and internal dialog to plan, define and refine all aspects of your strategic business approach.
m.) The Marketing Plan identifies all potential methods for Business Development. The Plan outlines a consistent way to identify and deliver leads, sources a
No matter what your skills or interests, there are many opportunities to make money on the Internet. Whether you're a career mom who wants to stay home while earning a living or a father who wants to earn an extra income, the Internet is still wide open for success. Below are some unique ways people are earning money online and tips on how you c
l.) The Marketing Plan defines a program for ongoing business consultation and internal dialog to plan, define and refine all aspects of your strategic business approach.
m.) The Marketing Plan identifies all potential methods for Business Development. The Plan outlines a consistent way to identify and deliver leads, sources and contacts on a daily, weekly and monthly basis.
n.) The Marketing Plan lists all ways that your business delivers results to current customers and itemizes the methods you will use to make contact with future potential clients.
o.) The Marketing Plan provides for a Public Relations, Press and Media Relations program, providing company recognition and publicity at little or no cost. An active public relations campaign includes press releases that are professionally written, sent out to the media and newswires and posted to your website.
p.) The Marketing Plan identifies Media Feature Stories and articles that should be written about your firm. The Plan outlines a method to have Feature stories written, developed and placed.
In Part One of My Marketing Plan is Complete – Am I Missing Something? you learned the first seven essential items to a marketing plan; in Part Two you learned the remaining nine. A Marketing Plan is your roadmap to success; once created, revisit it often.
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