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    or service then they are to believe slick sales text written by the company that is adve
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    Using customer testimonials in all of your marketing materials (sales letters, brochures, website, advertisements, etc.), is one of the most powerful marketing tools available.

    The reason why testimonials are so important and valuable in marketing is that prospects are much more likely to believe a customer testimonial that praises your product or service then they are to believe slick sales text written by the company that is adver

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    , website, advertisements, etc.), is one of the most powerful marketing tools available.

    The reason why testimonials are so important and valuable in marketing is that prospects are much more likely to believe a customer testimonial that praises your product or service then they are to believe slick sales text written by the company that is adve

    Solidifying Foundations
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    The reason why testimonials are so important and valuable in marketing is that prospects are much more likely to believe a customer testimonial that praises your product or service then they are to believe slick sales text written by the company that is adve

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    spects are much more likely to believe a customer testimonial that praises your product or service then they are to believe slick sales text written by the company that is adve
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    or service then they are to believe slick sales text written by the company that is advertising.

    Another reason why testimonials are such a powerful marketing and sales tools is that they are very similar to a referral. A testimonial is a person telling other people that they can trust your business and that you offer a quality product/service.

    Now that you know how valuable customer testimonials are, you are probably wonderin

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