! Yes, you should speak at your event! When a speaker speaks at your event, you get a 50% commission. This should be in your contract! This is very important, so that you make money. One of the reasons you should speak is you get a 100% commission. This is your pay-day. This is where you will make the What are the different sources of revenue you have? You need to determine these and which one is your “money-maker.” There are four different types of revenue within the seminar business. Each has a different position to making you money. When I plan seminars, I take each of these four streams of revenue and determine where the money goes from each one.

You must determine these revenue streams to make money!

1. Registration (Gate)
Your registration fee should be high enough to cover the expenses of your conference. You are NOT going to make money in this area! The goal of registration is to cover your overhead cost, NOT make a profit.

2. Sponsors/Vendors
Sponsors and vendors are a great way to help cover some of your overhead costs, also. Another way to use this money is to provide something you wouldn’t normally provide. For example: At the Family Ebiz Expo, if we are able to get a sponsor or two, we will add food at one of our break-out sessions.

3. Product Sales (Back of the Room Sales- BOR)
This is your “MONEY-MAKER!” This is where you will bring in profit. Speakers will sell products; this should include your invited speaker and you! Yes, you should speak at your event! When a speaker speaks at your event, you get a 50% commission. This should be in your contract! This is very important, so that you make money. One of the reasons you should speak is you get a 100% commission. This is your pay-day. This is where you will make the m

ue and determine where the money goes from each one.

You must determine these revenue streams to make money!

1. Registration (Gate)
Your registration fee should be high enough to cover the expenses of your conference. You are NOT going to make money in this area! The goal of registration is to cover your overhead cost, NOT make a profit.

2. Sponsors/Vendors
Sponsors and vendors are a great way to help cover some of your overhead costs, also. Another way to use this money is to provide something you wouldn’t normally provide. For example: At the Family Ebiz Expo, if we are able to get a sponsor or two, we will add food at one of our break-out sessions.

3. Product Sales (Back of the Room Sales- BOR)
This is your “MONEY-MAKER!” This is where you will bring in profit. Speakers will sell products; this should include your invited speaker and you! Yes, you should speak at your event! When a speaker speaks at your event, you get a 50% commission. This should be in your contract! This is very important, so that you make money. One of the reasons you should speak is you get a 100% commission. This is your pay-day. This is where you will make the

stration is to cover your overhead cost, NOT make a profit.

2. Sponsors/Vendors
Sponsors and vendors are a great way to help cover some of your overhead costs, also. Another way to use this money is to provide something you wouldn’t normally provide. For example: At the Family Ebiz Expo, if we are able to get a sponsor or two, we will add food at one of our break-out sessions.

3. Product Sales (Back of the Room Sales- BOR)
This is your “MONEY-MAKER!” This is where you will bring in profit. Speakers will sell products; this should include your invited speaker and you! Yes, you should speak at your event! When a speaker speaks at your event, you get a 50% commission. This should be in your contract! This is very important, so that you make money. One of the reasons you should speak is you get a 100% commission. This is your pay-day. This is where you will make the

o, if we are able to get a sponsor or two, we will add food at one of our break-out sessions.

3. Product Sales (Back of the Room Sales- BOR)
This is your “MONEY-MAKER!” This is where you will bring in profit. Speakers will sell products; this should include your invited speaker and you! Yes, you should speak at your event! When a speaker speaks at your event, you get a 50% commission. This should be in your contract! This is very important, so that you make money. One of the reasons you should speak is you get a 100% commission. This is your pay-day. This is where you will make the

! Yes, you should speak at your event! When a speaker speaks at your event, you get a 50% commission. This should be in your contract! This is very important, so that you make money. One of the reasons you should speak is you get a 100% commission. This is your pay-day. This is where you will make the most money. Later on, I will talk about seminar etiquette but if you follow the etiquette secrets I share with you, you should have the most sales at your event!

4. After Event Sales
The last stream of revenue is after event sales. This can be a pretty big money-maker, also. Make sure to record and/or video the event (video-taping depends on your budget). You can then sell these recordings to attendees and those who didn’t get a chance to come. There are different ways to sell these; either as a big package or as individuals talks. Right after the event, I would sell them as a package. Then once things die down a little start releasing them one-by-one. This becomes a more constant source of income.

Remember where your “money-maker” is: Back of the Room Sales! This is where your profit will come from; not your registration costs!!! This is a mistake many people make. They think they can make profit and cover all the expenses in the registration costs. This is NOT true! Don’t try it! This shows why choosing speakers is so important. They are your money-maker!