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Article Check - When to Hire a Pro
Several of my clients attend business exhibitions to build their visibility with the public and with businesses. To properly exploit this great opportunity to exhibit their goods and services, they find they need to plan and train for the day:Attract visitors’ attentionPlan what you will offer at the exhibition and design your
2. Think about your impression of other small business marketing materials. You’ve probably seen your share of cookie-cutter websites, logos that were constructed in Paint, business cards that were printed out and cut a
"Waiter, there is a fly in my soup!""I am so sorry sir; let me replace that for you""I am so sorry sir; let me replace that for you and your entr?e will be free of charge""I am so sorry sir, let me replace that for you and have a free bottle of champagne on the house.""I am so sorry sir, let me replace that for you and as a mark of how much we value y
But to be successful in your small business marketing you have to be forward thinking. Doing your own small business marketing today may hurt you in the long run, even if hiring a professional today seems like a financial stretch. Here’s why:
1. Doing your small business marketing yourself – from your taxes to your graphic design – may seem like it’s saving you money, but it may not be. Think about what you would be doing if you weren’t trying to figure out TurboTax or Microsoft Publisher. Would the alternative bring you in more money in the long run? If so, then by all means, hire a professional.
2. Think about your impression of other small business marketing materials. You’ve probably seen your share of cookie-cutter websites, logos that were constructed in Paint, business cards that were printed out and cut at
Is the earth warming up? Are the polar ice-caps melting? If so, at what rate? These and a multitude of other global warming questions are mounting up across the world. Are there any answers to these questions? You bet! Take your pick. The answers range from "global warming doesn't exist" to doom and gloom prophecies that it is already too late to save the planet.The p
But to be successful in your small business marketing you have to be forward thinking. Doing your own small business marketing today may hurt you in the long run, even if hiring a professional today seems like a financial stretch. Here’s why:
1. Doing your small business marketing yourself – from your taxes to your graphic design – may seem like it’s saving you money, but it may not be. Think about what you would be doing if you weren’t trying to figure out TurboTax or Microsoft Publisher. Would the alternative bring you in more money in the long run? If so, then by all means, hire a professional.
2. Think about your impression of other small business marketing materials. You’ve probably seen your share of cookie-cutter websites, logos that were constructed in Paint, business cards that were printed out and cut a
In today's marketplace things are constantly changing and so are the needs of just about each and every organization. Whether your company is growing organically or inorganically, whether your company is growing domestically or internationally or for one reason or another you just have pain, your organization must be in a position to attract top talent and attract it quickly! Bu
1. Doing your small business marketing yourself – from your taxes to your graphic design – may seem like it’s saving you money, but it may not be. Think about what you would be doing if you weren’t trying to figure out TurboTax or Microsoft Publisher. Would the alternative bring you in more money in the long run? If so, then by all means, hire a professional.
2. Think about your impression of other small business marketing materials. You’ve probably seen your share of cookie-cutter websites, logos that were constructed in Paint, business cards that were printed out and cut a
So you've started your dream catering business and it's a success so far. Congratulations! However, you started out with a small budget and skimped on some things. Let's use your profits to upgrade your catering company's image and service, here are some tips:Upgraded Serving Dishes & SilverwareGet better silverware and serving dishes. Perhaps upgrade to silver or
2. Think about your impression of other small business marketing materials. You’ve probably seen your share of cookie-cutter websites, logos that were constructed in Paint, business cards that were printed out and cut a
Having a break-in is a personal violation that creates a sense of fear, panic and confusion. The questions that race through your mind are, what happened and why me? What could we have done to prevent this? When a business experiences this, the reality is that simple measures could have prevented the customer loss.The customer was stolen because they were left out in the
2. Think about your impression of other small business marketing materials. You’ve probably seen your share of cookie-cutter websites, logos that were constructed in Paint, business cards that were printed out and cut at home. What did you think of those businesses? The adage may be that you shouldn’t judge a book by its cover, but the fact is that we do. Your prospective customers will judge you by your small business marketing materials. So if you don’t have the expertise to make your small business marketing materials professional, by all means hire someone who does.
3. Even if you do have the talent to create professional-looking small business marketing materials, trying to create your website on your own can be risky business. Unfortunately, the world of html, java script, and flash is a complicated one that’s most often best navigated by professionals with experience (and computer science degrees!). Website creation packages like Publisher, DreamWeaver, and FrontPage may advertise that they’re easy to use, but unless you’re very tech savvy, you may end up creating more problems (like a website that’s not search e
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