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Article Check - Award Winning Marketing
Global businesses are becoming increasingly intertwined and dependent on each other for success and growth. This shift is creating a new type of business strategy that relies on partnerships between companies and demands relationships built on mutual trust and a willingness
And A Great Way To Get Press Coverage
For example, you can issue a press release announcing the award. This can be worth thousands of dollars in media exposure ... that's free marketing!
Or you can add copy and the
There are many different kinds of adventure travel jobs out there and finding the right one is easy. Adventure travel in general has really caught on so finding adventure travel jobs is no where near as hard as it used to be and there is such a demand for talented and fun pe
Here's the reason. The CEO believes the goal should always be to create advertising that grows his clients' businesses. NOT to create work to win awards.
He wants that to be perfectly clear to everyone he employs.
And you know what, that makes perfect sense to me. If I were one of his clients I certainly would want the team creating my ads to be solely focused on growing my business.
So in his case, I support his decision not to enter awards competitions.
On the other hand, as a marketer, I also believe that awards can be great marketing tools.
Winning an award means your work has been judged superior. It provides a third party endorsement of your product or service.
Let's face it. You can say anything you want about your own products and services. And hopefully most marketers have integrity and don't make big claims their products and services can't support.
But in the end, it's still your opinion ... it's still YOU talking about your own stuff.
A Great Credibility Builder
An award is someone else's opinion that your stuff is good. And that can be worth a lot, depending on the award and the judges.
Plus, when you win an award, you have an opportunity to merchandise that award - to use it to market your products and services.
And A Great Way To Get Press Coverage
For example, you can issue a press release announcing the award. This can be worth thousands of dollars in media exposure ... that's free marketing!
Or you can add copy and the
Is your cubicle your home away from home? For many, everything that they need is there. Of course, you have your phone, your computer and your paperwork. But, you probably have all sorts of other things as well. Photos are throughout the walls. Your hot drink and your c
And you know what, that makes perfect sense to me. If I were one of his clients I certainly would want the team creating my ads to be solely focused on growing my business.
So in his case, I support his decision not to enter awards competitions.
On the other hand, as a marketer, I also believe that awards can be great marketing tools.
Winning an award means your work has been judged superior. It provides a third party endorsement of your product or service.
Let's face it. You can say anything you want about your own products and services. And hopefully most marketers have integrity and don't make big claims their products and services can't support.
But in the end, it's still your opinion ... it's still YOU talking about your own stuff.
A Great Credibility Builder
An award is someone else's opinion that your stuff is good. And that can be worth a lot, depending on the award and the judges.
Plus, when you win an award, you have an opportunity to merchandise that award - to use it to market your products and services.
And A Great Way To Get Press Coverage
For example, you can issue a press release announcing the award. This can be worth thousands of dollars in media exposure ... that's free marketing!
Or you can add copy and the
Sparing your time is an undoubtedly key thing in developing your business. When you assign tasks to the capable hands of a professional Virtual Assistant (VA), you can very easily refocus your energies on other more important aspects of business that are directly linked to g
Winning an award means your work has been judged superior. It provides a third party endorsement of your product or service.
Let's face it. You can say anything you want about your own products and services. And hopefully most marketers have integrity and don't make big claims their products and services can't support.
But in the end, it's still your opinion ... it's still YOU talking about your own stuff.
A Great Credibility Builder
An award is someone else's opinion that your stuff is good. And that can be worth a lot, depending on the award and the judges.
Plus, when you win an award, you have an opportunity to merchandise that award - to use it to market your products and services.
And A Great Way To Get Press Coverage
For example, you can issue a press release announcing the award. This can be worth thousands of dollars in media exposure ... that's free marketing!
Or you can add copy and the
Friends and family can either be your best asset or your worst enemy. Those same people who nurtured you when you were young and supported you in your endeavors may not be the best people to take your business advice from. Simply looking at the average citizen who is heavy i
But in the end, it's still your opinion ... it's still YOU talking about your own stuff.
A Great Credibility Builder
An award is someone else's opinion that your stuff is good. And that can be worth a lot, depending on the award and the judges.
Plus, when you win an award, you have an opportunity to merchandise that award - to use it to market your products and services.
And A Great Way To Get Press Coverage
For example, you can issue a press release announcing the award. This can be worth thousands of dollars in media exposure ... that's free marketing!
Or you can add copy and the
Employers and recruiters receive hundreds of resumes for every position they are trying to fill. To select their shortlist of candidates to interview, they look for the most common resume mistakes most applicants make and eliminate them first.To increase your chances
And A Great Way To Get Press Coverage
For example, you can issue a press release announcing the award. This can be worth thousands of dollars in media exposure ... that's free marketing!
Or you can add copy and the award logo to your website or your sales materials. This adds credibility.
You could even use the award as a reason to host a special promotion for your customers, to thank them for helping you win.
So I encourage you to look around your industry. Find out what awards competitions recognize products or services in your category of business.
And seriously consider entering.
You won't always win ... but when you do, you can use it to generate some great marketing exposure.
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