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  • Article Check - Out Marketing the Competition in the Specialty Industrial Equipment Sector; Case Study

    Make Your Franchise Work
    So you finally managed to get that franchise that you have been dreaming of. You are finally one step closer to having that financial success you have been dreaming of all your life. Take heed however, having that franchise formula does not necessarily ensure that it will be all smooth sailing from this p
    aula Chavis a business marketing student explains; We will recycle the water for use on the property for landscaping, pressure washing and even toilets.

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    You Use Sun Protection on your Body – Shouldn't you Use Protection for your Business?
    With the summer heat here and breaking records you are more aware of using sun block, wearing light colored clothing and drinking more water. You wouldn’t even think of sending your kids to the beach without sun protection on. So why are so many business owners running their business without protection?What do you do when you have an innovation, which is somewhat unique in the specialty industrial equipment business, but there are already others with similar equipment out there, which are not capitalizing on your target niche? Well you simply out market them and look for ways to add revenue, while adding value to the customer in the form of piece of mind.

    Let’s take a case study of a wastewater filtration system for the car wash industry; a system capable of treating the water for reuse, but rather than go head to head with superior systems, which have been in the market for decades, let’s go after another market. Paula Chavis a business marketing student explains; We will recycle the water for use on the property for landscaping, pressure washing and even toilets.

    Church Marketing: Should there be Separation of Church and Business?
    Have you ever considered that the church is responsible for carrying out God’s global public relations and marketing efforts? That’s right. It’s true. The church is the single most powerful and influential medium to bring transformation to neighborhoods, communities and the entire world. The proliferation o
    r equipment out there, which are not capitalizing on your target niche? Well you simply out market them and look for ways to add revenue, while adding value to the customer in the form of piece of mind.

    Let’s take a case study of a wastewater filtration system for the car wash industry; a system capable of treating the water for reuse, but rather than go head to head with superior systems, which have been in the market for decades, let’s go after another market. Paula Chavis a business marketing student explains; We will recycle the water for use on the property for landscaping, pressure washing and even toilets.

    <
    A Relationship Recovery Program: A Proactive Approach to Handling Customer Complaints
    Every organization has its share of complaints and, while every company would prefer not to have them, complaints do play an important part in the organization’s ability to continuously learn, improve and develop long-term client relationships. Complaints provide a feedback mechanism that help organization
    o the customer in the form of piece of mind.

    Let’s take a case study of a wastewater filtration system for the car wash industry; a system capable of treating the water for reuse, but rather than go head to head with superior systems, which have been in the market for decades, let’s go after another market. Paula Chavis a business marketing student explains; We will recycle the water for use on the property for landscaping, pressure washing and even toilets.

    <
    How Giving Away Freebies Can Double Your Business In 90 Days!
    When you give something of value away for free it is human nature to reciprocate the favor by purchasing from you now or in the future.Put your thinking hat on and see what low cost item you can come up with to give away to your prospects and customers. What goes around comes around!Example: M
    eating the water for reuse, but rather than go head to head with superior systems, which have been in the market for decades, let’s go after another market. Paula Chavis a business marketing student explains; We will recycle the water for use on the property for landscaping, pressure washing and even toilets.

    <
    Entrepreneurialism: Inspiration or Perspiration
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    aula Chavis a business marketing student explains; We will recycle the water for use on the property for landscaping, pressure washing and even toilets.

    This will help carwash owners without any recycling keep peace since they are high water users in specific target regions, which are drought ridden. Another possible revenue builder will be to also set up a maintenance program insurance policy. This will be sold with the equipment like with copy machines and will provide the company with either a sellable contract to an already in place regional carwash equipment service company for a discounted price, or used as a way to establish a network of dealers and collect a commission on that maintenance contract you see? Water issues in the world are not going away and car washes

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