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Article Check - The Tao of Sales And Marketing: The Only Reason Anybody Buys Anything
Big fish Recruitment have announced that a record number of marketing profesionals from major brands in the Midlands attended the exclusive MarketingBites ‘Branding’ seminar on Friday 9th March at the Fort Dunlop Building in Birmingham.Over 80 organisations registered their senior marketing professionals to attend the event, including – BT, Alliance & Leicester, Avery Weigh-Tronix, Betterware UK, Mitchells & Butlers, Ca
Every time I talk about this, I make some people uncomfortable. Some like to believe that all their purchases are rational. Of course they are frequently the ones buy
With an over saturation of purchase options, coupled with the fact that consumers today are more sophisticated and educated than they were a few years ago, it is absolutely imperative that companies are connected at their customer’s hip in terms of understanding their wants, needs and expectations.Consumers continue to demand much more, are more impulsive and less patient than in the past, and are much more sensitive to
So here it is: the only reason that anybody buys anything is to feel relatively good. It sounds almost too simple right? Read on...
I call this the Tao of sales and marketing because, like the Taoist model of the universe, first there is nothing, then the one thing, then two things, then 10,000 things. The one thing in my model is the idea of wanting to feel relatively good.
Wanting to feel relatively good gives rise to two things - seeking pleasure and avoiding pain. From those two impulses we get our 10,000 made-up reasons for buying stuff.
Every time I talk about this, I make some people uncomfortable. Some like to believe that all their purchases are rational. Of course they are frequently the ones buyi
Textiles are considered to be a mediocre business industry. That means clearly that there are no rapid changes happening in the global market as projected by the news syndicates. Basically there is nothing as pure textile news available on a regular basis. At times traders are made to believe that there is a new change happening in the textile industry. I have come across textile news some as old as two years which are churned
So here it is: the only reason that anybody buys anything is to feel relatively good. It sounds almost too simple right? Read on...
I call this the Tao of sales and marketing because, like the Taoist model of the universe, first there is nothing, then the one thing, then two things, then 10,000 things. The one thing in my model is the idea of wanting to feel relatively good.
Wanting to feel relatively good gives rise to two things - seeking pleasure and avoiding pain. From those two impulses we get our 10,000 made-up reasons for buying stuff.
Every time I talk about this, I make some people uncomfortable. Some like to believe that all their purchases are rational. Of course they are frequently the ones buy
So... how have you been building your brand lately?Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby?"It may sound obvious, but increase Brand Love by branding better.Branding your business better will help you increase awareness, attractiveness, and affection of your prospects (so they become customers), current customers (some people call them clients), and e
Wanting to feel relatively good gives rise to two things - seeking pleasure and avoiding pain. From those two impulses we get our 10,000 made-up reasons for buying stuff.
Every time I talk about this, I make some people uncomfortable. Some like to believe that all their purchases are rational. Of course they are frequently the ones buy
I’m not much of a reality TV fan, but I must admit I’ve gotten sucked into watching The Apprentice. Perhaps it’s because as an entrepreneur I am fascinated by these seemingly intelligent people and their actions and decisions when it comes to business.Additionally, it seems more often than not the teams are given a task that involves marketing. Having been very disappointed in how the fields of marketing and advertisi
Wanting to feel relatively good gives rise to two things - seeking pleasure and avoiding pain. From those two impulses we get our 10,000 made-up reasons for buying stuff.
Every time I talk about this, I make some people uncomfortable. Some like to believe that all their purchases are rational. Of course they are frequently the ones buy
A common trap that employees fall into is sometimes staying with a company for too long. Especially if you are doing a specialised job that may be quite particular to that company.As time goes on you become more and more valuable to your employer and they will likely pay you accordingly, however and here is the trap, from this you are becoming less valuable to other employers as your skill set becomes more and more cent
Every time I talk about this, I make some people uncomfortable. Some like to believe that all their purchases are rational. Of course they are frequently the ones buying cars and houses they can't afford. People are great at rationalizing everything. Rationalizing is another thing we do to make ourselves feel good.
Brain scan research shows us that every single decision we make starts out in the emotional center of the brain. Even very simple decisions start as a feeling. Then, we rationalize by moving through the logical centers of the brain. Honestly, if people made decisions rationally would we have wars, drug abuse, or karaoke? Probably not.
My wife and I bought a house right after we got married. The price was good, in a good neighborhood, and I knew that the equity would grow fast. But the real reasons we bought were more emotional. It made us feel like we were really married to own a house. I feel better
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