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Article Check - Are You Missing Out on Free & Easy Marketing?
Before we start discussing the Wonderful World of Marketing I would like to share an idea with you. Well, this is more of a principle than an idea. It's the principle of the structure of Marketing primarily the broad definition of Marketing and how it applies to small businesses as well as Fortune 500 enterprises.The idea for this issue was bouncing around in my mind for more than 10 years after a conversation I had with a software company where I was serving as the VP of Business Development. The conversation was around business planning and Marketing.We were developing the business plan and the subject of the day was Sales and Marketing, especially the hires and
Your Business Name
Your Tagline
Your Email Address
Your Web Site Address (include the http:// so it becomes a live link)
Your Phone Number
Your Fax Number
Your Snail Mail Address
An Invitation to Subscribe to Your E-newsletter, Ezine or Receive a Free Report (or any other free information you provide)
Following is an example of the email signature I include on every email I send out:
Debbie LaChusa
The 10stepmarketing System
“If you can answer 10 questions, you can
successfully market your business!”
619-334-8590 phone
619-334-8591 fax
debbie@10stepmarketing.com
http://www.10stepmarketing.com
Subsc
It is said that “it’s not what you know, but who you know that counts”. I believe that “it is what you know that will give your head start, who you know that will get you going, who knows you (and your products or services) that will help you succeed, but what you do with your knowledge and relationships that will make you succeed.”So, stop thinking that you can do it all. You can’t. There are not enough hours in the day for you to do everything. Stop thinking that you are irreplaceable or that no one can do nearly as good a job as you. After all, we are all mortal. As an over-achieving, overly energetic, obsessive-compulsive, competitive, I gotta-do-it-all, supermom-sister
What is it?
Sending email. How many email messages do you send in a day? I recently went back and counted the messages in my Sent folder. I use several email accounts, but in just one of them I found an average of 10-12 messages a day. That's 70-84 message per week!
Two Chances for Free Promotion
Did you realize every time you send out an email, you have two opportunities to market your business?
#1 With Your Email Address
Take a look at the email address you're using for business. Are you using an email address such as "crazyjane@yahoo.com" or "fitbodyhunk@hotmail.com"?
Okay, so I'm poking a bit of fun, but you'd be surprised at some of the email addresses I see. Granted some of them may be reserved for ezine subscriptions, but I also receive a lot of email from small business owners with these types of email addresses.
So what's wrong with this?
Well, for one, they are missing out on a free marketing opportunity. When you use an email address such as debbie@10stepmarketing.com you have the opportunity to get repeat exposure for your company name with every email you send out.
You Can Build Your Brand and Business
What, everyone you send email to already knows your business name? That's okay. It's good reinforcement. And it doesn't cost a dime, so why not do it? Plus, it presents a much more professional image. It says you are a real business. Even if you are sending out your emails while wearing your pajamas in your home office. :-)
Use Your Web Site Domain Email Addresses
Ideally your web site domain should be the same as your business name. And you web hosting should come with at least a handful of free email addresses. It's fairly easy to set up, but if you're not sure, check with your host. Odds are they've addressed it in their FAQs or online help.
#2 Use An Email Signature
The second way you can market for free is with your email signature.
Even if you don't have a web site, or if your web site address is not the same or similar to your business name, you can easily take advantage of this.
Set It Up Once ... Use It Everyday
Microsoft Outlook and Outlook Express (and probably other email software as well) offer a Signature option you can program so every email you send is signed off with a consistent signature.
Create Your Own Personal Signature
You will want to consider including some of the following information in your email signature. I wouldn't suggest including all of this information or your signature will be too long. Pick what's important to you, and include information that represents how you want people to contact you.
Your First and Last Name
Your Title (if appropriate)
Your Business Name
Your Tagline
Your Email Address
Your Web Site Address (include the http:// so it becomes a live link)
Your Phone Number
Your Fax Number
Your Snail Mail Address
An Invitation to Subscribe to Your E-newsletter, Ezine or
Receive a Free Report (or any other free information you provide)
Following is an example of the email signature I include on every email I send out:
Debbie LaChusa
The 10stepmarketing System
“If you can answer 10 questions, you can
successfully market your business!”
619-334-8590 phone
619-334-8591 fax
debbie@10stepmarketing.com
http://www.10stepmarketing.com
Subscr
Why on earth would you want to buy used portable tradeshow booths? There are a million reasons why! Let's check out the positive aspects of getting used portable tradeshow booths as well as why these factors can add up to form a competitive advantage in a tradeshow. Extracting equal or greater benefits from used portable tradeshow booths, when compared to getting a new one, requires you to be smarter and savvier than your competition. It all begins with understanding that trade show booths are just a tool. The real magic comes from the people behind the exhibit, and what they do to use the booth as an effective sales tool.As long as you're planning to get used portable trad
Okay, so I'm poking a bit of fun, but you'd be surprised at some of the email addresses I see. Granted some of them may be reserved for ezine subscriptions, but I also receive a lot of email from small business owners with these types of email addresses.
So what's wrong with this?
Well, for one, they are missing out on a free marketing opportunity. When you use an email address such as debbie@10stepmarketing.com you have the opportunity to get repeat exposure for your company name with every email you send out.
You Can Build Your Brand and Business
What, everyone you send email to already knows your business name? That's okay. It's good reinforcement. And it doesn't cost a dime, so why not do it? Plus, it presents a much more professional image. It says you are a real business. Even if you are sending out your emails while wearing your pajamas in your home office. :-)
Use Your Web Site Domain Email Addresses
Ideally your web site domain should be the same as your business name. And you web hosting should come with at least a handful of free email addresses. It's fairly easy to set up, but if you're not sure, check with your host. Odds are they've addressed it in their FAQs or online help.
#2 Use An Email Signature
The second way you can market for free is with your email signature.
Even if you don't have a web site, or if your web site address is not the same or similar to your business name, you can easily take advantage of this.
Set It Up Once ... Use It Everyday
Microsoft Outlook and Outlook Express (and probably other email software as well) offer a Signature option you can program so every email you send is signed off with a consistent signature.
Create Your Own Personal Signature
You will want to consider including some of the following information in your email signature. I wouldn't suggest including all of this information or your signature will be too long. Pick what's important to you, and include information that represents how you want people to contact you.
Your First and Last Name
Your Title (if appropriate)
Your Business Name
Your Tagline
Your Email Address
Your Web Site Address (include the http:// so it becomes a live link)
Your Phone Number
Your Fax Number
Your Snail Mail Address
An Invitation to Subscribe to Your E-newsletter, Ezine or
Receive a Free Report (or any other free information you provide)
Following is an example of the email signature I include on every email I send out:
Debbie LaChusa
The 10stepmarketing System
“If you can answer 10 questions, you can
successfully market your business!”
619-334-8590 phone
619-334-8591 fax
debbie@10stepmarketing.com
http://www.10stepmarketing.com
Subsc
In today?s marketplace, the sale and purchase of businesses occurs quite often at all different levels including anywhere from small, privately owned companies to large corporate conglomerates. Regardless of the type of business one owns, there are a few tips one should follow when selling their business. The following paragraphs will highlight some of these handy guidelines.Make the Necessary PreparationsPrior to the day in which the business changes hands, it is important that the soon to be ex-business owners take the necessary steps in order to ensure that the transaction goes smoothly. This should be done before the individual business owner even finds a buyer
Use Your Web Site Domain Email Addresses
Ideally your web site domain should be the same as your business name. And you web hosting should come with at least a handful of free email addresses. It's fairly easy to set up, but if you're not sure, check with your host. Odds are they've addressed it in their FAQs or online help.
#2 Use An Email Signature
The second way you can market for free is with your email signature.
Even if you don't have a web site, or if your web site address is not the same or similar to your business name, you can easily take advantage of this.
Set It Up Once ... Use It Everyday
Microsoft Outlook and Outlook Express (and probably other email software as well) offer a Signature option you can program so every email you send is signed off with a consistent signature.
Create Your Own Personal Signature
You will want to consider including some of the following information in your email signature. I wouldn't suggest including all of this information or your signature will be too long. Pick what's important to you, and include information that represents how you want people to contact you.
Your First and Last Name
Your Title (if appropriate)
Your Business Name
Your Tagline
Your Email Address
Your Web Site Address (include the http:// so it becomes a live link)
Your Phone Number
Your Fax Number
Your Snail Mail Address
An Invitation to Subscribe to Your E-newsletter, Ezine or
Receive a Free Report (or any other free information you provide)
Following is an example of the email signature I include on every email I send out:
Debbie LaChusa
The 10stepmarketing System
“If you can answer 10 questions, you can
successfully market your business!”
619-334-8590 phone
619-334-8591 fax
debbie@10stepmarketing.com
http://www.10stepmarketing.com
Subsc
In order to form a corporation in California, the first step is to reserve a corporate name. The articles of incorporation are drafted and submitted to the California Secretary of State, Corporate Division. After the articles of incorporation have been submitted, the first meeting of directors and stock issuance will be held. The basic formation of a California corporation is thus complete. The following points constitute a guide to California corporations.There are 3 basic ways to submit a form for incorporating in California. They are filing the paper work yourself, hiring an attorney to do it, or using an incorporation service for the purpose. Unfortunately, most people
Set It Up Once ... Use It Everyday
Microsoft Outlook and Outlook Express (and probably other email software as well) offer a Signature option you can program so every email you send is signed off with a consistent signature.
Create Your Own Personal Signature
You will want to consider including some of the following information in your email signature. I wouldn't suggest including all of this information or your signature will be too long. Pick what's important to you, and include information that represents how you want people to contact you.
Your First and Last Name
Your Title (if appropriate)
Your Business Name
Your Tagline
Your Email Address
Your Web Site Address (include the http:// so it becomes a live link)
Your Phone Number
Your Fax Number
Your Snail Mail Address
An Invitation to Subscribe to Your E-newsletter, Ezine or
Receive a Free Report (or any other free information you provide)
Following is an example of the email signature I include on every email I send out:
Debbie LaChusa
The 10stepmarketing System
“If you can answer 10 questions, you can
successfully market your business!”
619-334-8590 phone
619-334-8591 fax
debbie@10stepmarketing.com
http://www.10stepmarketing.com
Subsc
Watch TV, read popular magazines, newspapers, even the radio and you might get the idea that using sex in advertising is a great way to sell products. Many ad agencies and salespeople seem to think it is.It’s not.Sex in advertising only works well when the product or service being promoted is erotic or sexual. Otherwise it's just a lazy way to get attention.The trouble is, it's not the kind of attention you want because it's not motivated by the product or service you're selling. It's like having a 40-foot gorilla balloon tied to the top of your car dealership. The gorilla gets people's attention.But, so what? What does it have to do with selling cars?
Your Business Name
Your Tagline
Your Email Address
Your Web Site Address (include the http:// so it becomes a live link)
Your Phone Number
Your Fax Number
Your Snail Mail Address
An Invitation to Subscribe to Your E-newsletter, Ezine or Receive a Free Report (or any other free information you provide)
Following is an example of the email signature I include on every email I send out:
Debbie LaChusa
The 10stepmarketing System
“If you can answer 10 questions, you can
successfully market your business!”
619-334-8590 phone
619-334-8591 fax
debbie@10stepmarketing.com
http://www.10stepmarketing.com
Subscribe to the free 10stepmarketing Ezine to receive weekly marketing how-to articles, low-cost marketing ideas, tips and advice at http://www.10stepmarketing.com
It Equals 70-80 Free Promos a Week!
By signing off all your emails with an email signature, you are constantly promoting your business. Plus your contact information is right there if someone wants to get in touch with you. They don't have to take the time to look up your phone number or web site address.
A good email signature also clearly communicates to people what your business is all about or what you do.
Who Knows Where Your Email May End Up?
You never know where one of your emails is going to end up. It may be forwarded to someone who could just become your next subscriber or client.
Build Web Site Traffic With Special Promos
You can also use your signature to build traffic for your web site by inviting people to visit your site to get a special report or to subscribe to your e-newsletter.
You can even use it to announce new products or promotions. In fact, I just changed mine today to promote my new Extreme Marketing Makeover program.
Your Email Address Format
Make sure the email address you are using is formatted something like this: yourname@yourdomain.com
How To Set Up Your Email Signature If you use Microsoft Outlook, simply go to the Tools option on your toolbar, click on Options, and then Mail Format. You'll see Signatures down at the bottom of the window. You can set up one, or as many as you want. You select the one you want to use as your default and it will automatically be added to all your email messages.
By doing these two things, you will be building your brand and your business without spending any extra time or money.
(C) Copyright 2005 Debbie LaChusa
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