w does this pertain to corporate America? On a smaller scale, we’ve all seen things like this happen to CEO’s and other executives and managers. Typically, it happens at company meetings or in some form of communication with employees, clients and/or the public. It also happens during interviIt seems to happen every week: someone is caught saying something that they immediately wish they could take back. Even seasoned professionals like Don Imus say things they wish they hadn’t.

While Imus said that he used those infamous three words “as a joke,” most people certainly didn’t think it was a laughing matter. In our view, the situation was made worse because virtually every time the media reported on the incident, they repeated those three words. It was truly a story that took on a life of its own, for several reasons. First, the apologies didn’t really seem sincere. Pointing out that it was intended as a joke in essence placed the blame on those who “misunderstood” his innocent comments rather than on Imus.

Second, Imus’ employer was very delayed in its response to the situation. And, while they said that their decision to suspend, then terminate, his employment was based on his inappropriate comments, it was also clear to many that the decision to fire Imus was made only after many companies cancelled their advertising. Thus, people were left with the impression that if the ad dollars were still there, Imus would be, too.

How does this pertain to corporate America? On a smaller scale, we’ve all seen things like this happen to CEO’s and other executives and managers. Typically, it happens at company meetings or in some form of communication with employees, clients and/or the public. It also happens during intervi

t think it was a laughing matter. In our view, the situation was made worse because virtually every time the media reported on the incident, they repeated those three words. It was truly a story that took on a life of its own, for several reasons. First, the apologies didn’t really seem sincere. Pointing out that it was intended as a joke in essence placed the blame on those who “misunderstood” his innocent comments rather than on Imus.

Second, Imus’ employer was very delayed in its response to the situation. And, while they said that their decision to suspend, then terminate, his employment was based on his inappropriate comments, it was also clear to many that the decision to fire Imus was made only after many companies cancelled their advertising. Thus, people were left with the impression that if the ad dollars were still there, Imus would be, too.

How does this pertain to corporate America? On a smaller scale, we’ve all seen things like this happen to CEO’s and other executives and managers. Typically, it happens at company meetings or in some form of communication with employees, clients and/or the public. It also happens during intervi

re. Pointing out that it was intended as a joke in essence placed the blame on those who “misunderstood” his innocent comments rather than on Imus.

Second, Imus’ employer was very delayed in its response to the situation. And, while they said that their decision to suspend, then terminate, his employment was based on his inappropriate comments, it was also clear to many that the decision to fire Imus was made only after many companies cancelled their advertising. Thus, people were left with the impression that if the ad dollars were still there, Imus would be, too.

How does this pertain to corporate America? On a smaller scale, we’ve all seen things like this happen to CEO’s and other executives and managers. Typically, it happens at company meetings or in some form of communication with employees, clients and/or the public. It also happens during intervi

te, his employment was based on his inappropriate comments, it was also clear to many that the decision to fire Imus was made only after many companies cancelled their advertising. Thus, people were left with the impression that if the ad dollars were still there, Imus would be, too.

How does this pertain to corporate America? On a smaller scale, we’ve all seen things like this happen to CEO’s and other executives and managers. Typically, it happens at company meetings or in some form of communication with employees, clients and/or the public. It also happens during intervi

w does this pertain to corporate America? On a smaller scale, we’ve all seen things like this happen to CEO’s and other executives and managers. Typically, it happens at company meetings or in some form of communication with employees, clients and/or the public. It also happens during interviews. To put it simply, something is said that shouldn’t have been said. Maybe it was a joke that went bad; maybe it was a private comment overheard on a “live” microphone; maybe it was a draft of a memo that was distributed rather than a final – or a host of other incidents. The point is, how does someone recover and remove their foot from their mouth?

Everyone makes mistakes and we all realize that. What often makes the situation deteriorate is either trying to ignore the problem or worse, trying to cover it up or blame someone/something else. Apologize – and make it sincere or don’t bother. Issuing a disingenuous statement can often make the situation worse. In its initial statement regarding the Imus remarks, MSNBC said that “Imus in the Morning” is produced by another radio station and they were simply simulcasting it. Their statement went on to say that Imus makes it clear every day that his views are his own and may not be the views of MSNBC. While they did say the comments were inappropriate, they did it in a way to say “Gee, it really wasn’t our fault so you can’t blame us.” The problem was, however, that many people did blame them f