ased productivity as a result of using the Widget 2100,” write, “You will experience increased productivity as a result of using the Widget 2100.” Keep every sentence in your prospect’s perspective.

2. Money – Ask people what they wish they had more of, and chances are they’ll say “money.” People love to save money just as much as the love to earn it. So if a benefit

We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It’s true. When you know what these proven words are and how to use them to your company’s benefit, you’ll save both time and money when selling to prospects. In fact, once you master the use of these 21 words, your business will quickly get the results it deserves. (Hint: this paragraph contains 10 of the 21 words. Did you spot them all?)

What’s in a Word?

The exact words you use in your company’s marketing materials can make the difference between success and failure. Choose the right words and your prospects will find you and your company irresistible. Choose the wrong words and you’ll spend most of your time convincing prospects to do business with you. Why waste your time selling prospects on your products or services when you can let strategically written marketing pieces do the work for you? When it comes to writing marketing pieces, your word choices do matter. Following are the top 10 of the 21 words that sell. Use them wisely and watch your marketing response rates soar.

The Top 10 Words that Sell

1. You/your – “You” is the most powerful word in the English language. It’s more powerful than the word “money;” it’s more powerful than the word “sex.” Prospects want to feel as if you’re talking to them directly, and the word “you” accomplishes just that. So instead of writing, “Our clients report increased productivity as a result of using the Widget 2100,” write, “You will experience increased productivity as a result of using the Widget 2100.” Keep every sentence in your prospect’s perspective.

2. Money – Ask people what they wish they had more of, and chances are they’ll say “money.” People love to save money just as much as the love to earn it. So if a benefit

l quickly get the results it deserves. (Hint: this paragraph contains 10 of the 21 words. Did you spot them all?)

What’s in a Word?

The exact words you use in your company’s marketing materials can make the difference between success and failure. Choose the right words and your prospects will find you and your company irresistible. Choose the wrong words and you’ll spend most of your time convincing prospects to do business with you. Why waste your time selling prospects on your products or services when you can let strategically written marketing pieces do the work for you? When it comes to writing marketing pieces, your word choices do matter. Following are the top 10 of the 21 words that sell. Use them wisely and watch your marketing response rates soar.

The Top 10 Words that Sell

1. You/your – “You” is the most powerful word in the English language. It’s more powerful than the word “money;” it’s more powerful than the word “sex.” Prospects want to feel as if you’re talking to them directly, and the word “you” accomplishes just that. So instead of writing, “Our clients report increased productivity as a result of using the Widget 2100,” write, “You will experience increased productivity as a result of using the Widget 2100.” Keep every sentence in your prospect’s perspective.

2. Money – Ask people what they wish they had more of, and chances are they’ll say “money.” People love to save money just as much as the love to earn it. So if a benefit

u’ll spend most of your time convincing prospects to do business with you. Why waste your time selling prospects on your products or services when you can let strategically written marketing pieces do the work for you? When it comes to writing marketing pieces, your word choices do matter. Following are the top 10 of the 21 words that sell. Use them wisely and watch your marketing response rates soar.

The Top 10 Words that Sell

1. You/your – “You” is the most powerful word in the English language. It’s more powerful than the word “money;” it’s more powerful than the word “sex.” Prospects want to feel as if you’re talking to them directly, and the word “you” accomplishes just that. So instead of writing, “Our clients report increased productivity as a result of using the Widget 2100,” write, “You will experience increased productivity as a result of using the Widget 2100.” Keep every sentence in your prospect’s perspective.

2. Money – Ask people what they wish they had more of, and chances are they’ll say “money.” People love to save money just as much as the love to earn it. So if a benefit

arketing response rates soar.

The Top 10 Words that Sell

1. You/your – “You” is the most powerful word in the English language. It’s more powerful than the word “money;” it’s more powerful than the word “sex.” Prospects want to feel as if you’re talking to them directly, and the word “you” accomplishes just that. So instead of writing, “Our clients report increased productivity as a result of using the Widget 2100,” write, “You will experience increased productivity as a result of using the Widget 2100.” Keep every sentence in your prospect’s perspective.

2. Money – Ask people what they wish they had more of, and chances are they’ll say “money.” People love to save money just as much as the love to earn it. So if a benefit

ased productivity as a result of using the Widget 2100,” write, “You will experience increased productivity as a result of using the Widget 2100.” Keep every sentence in your prospect’s perspective.

2. Money – Ask people what they wish they had more of, and chances are they’ll say “money.” People love to save money just as much as the love to earn it. So if a benefit of your product or service is that it saves people money or helps them earn more money, state it along with a monetary figure people can grasp. For example: “Using the Widget 2100 saves you money – over $5000 per year!”

3. Health/healthy – The second thing people wish they had more of is good health. People want products and services that are going to either improve their health or not negatively impact it. For example: “Vitamin X improves your health and well being by…” or “Pesticide Y has no known health implications,” or “Product Z is part of a healthy diet.”

4. Guarantee/guaranteed – By nature, most people are not risk takers. They want assurance that they’re not wasting their money and that your product or service can live up to its claims. By giving some sort of guarantee, you put prospects at ease and make them trust you. For example: “We’re so confident the Widget 2100 will work for you that we offer a full money-back guarantee.”

5. Easy/easily – Between 40+ hour workweeks and increasing demands at home, people want things that are easy. They don’t want products or services that are going to make their life more difficult. So always state how easy your company makes things. For example: “The Widget 2100 makes it easy for you to…” Or, “With the Widget 2100, you can easily remove spots from your carpet once and for all.”

6. Free – Everyone loves getting something for nothing. That’s why the word “free” continues to be one of the top selling words