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    Paper-Only Marketing Goes the Way of the Dinosaurs
    How do you advertise your business? Sure, you’ve got the cards, the yellow-page ads, some radio time, and maybe television ads or a billboard or two, but how effective are those in today's internet-based economy? Don’t ditch the cards quite yet, but you may want to consider some more effective ways to advertise your business in a world woven in the Net. From cell phones to laptops; desktops to the XBox, our world is becoming more and more Internet-based. Most people rely on maps to new locations provided to them from an online resource such as Google or Yahoo maps. Where do you think they get those new business addresses? If you fall into the vast majority of people searching for businesses, probably the same way you get them—searching online.As any small business owner will tell you, from real estate agents to plumbers, plastic surgeons to auto repair shops, your company’s visibility is a key component to success. A decade ago most people opened up the yellow pages and let their fingers do the walking to find products and services. Times are changing and today things are very different. Consumers young and old are becoming more and more Internet savvy, using the Internet as their primary source to find products and services. That is why it is so important for your company’s website to be in the right place on the Internet: the first p
    ook at this a bit more closely. At the still level is the smallest desire to exist. This is because the wants of the still are small and it does not need to add anything exterior to itself in order to exist. Its only wish is to preserve its present shape, its structure, and its qualities. Additionally, it rejects anything alien. Because its only wish is to not change, it is called “still.” At the vegetative level, there is a stronger desire to exist. It is fundamentally different from the still’s desire in that the vegetative changes and the still does not.

    Second Level of Desire: Vegetative

    The vegetative doesn’t “settle” for preserving its exis

    What Does Your Brand Smell Like
    Close your eyes for a moment and think of the smell of freshly baked bread – what does that wonderful warm smell remind you of? Perhaps it takes you back in time to your childhood, to Sunday mornings when you used to walk down to the corner bakery to buy a fresh loaf dusted with flour.In the same way that an everyday aroma can instantly take us to another place and time in our minds and remind us of people and places, so too is it possible to associate your brand with an aroma in the minds of your customers and clients.Aromas have the ability to build powerful brand recognition, quickly. In his book, Brand Sense, Martin Lindstroem says, ‘Seventy-five percent of the emotions we generate on a daily basis are affected by smell…Next to sight, it's the most important sense we have’.Dr Eric Spangenberg, Dean of the College of Business and Economics at Washington State University, ran a test in a clothing store in the Pacific Northwest of the US to determine how scent affected customers by gender. He diffused the subtle smell of vanilla in the women's department and rose maroc (a spicy, honey-like fragrance) in the men's. When he examined the cash-register tapes, he found that receipts almost doubled on the days when the scents were used. However, when he reversed the scents (diffusing vanilla with the men and rose maroc with the women)
    If we acquire a better understanding of human nature and the Nature of our world, with all their rules and facets, we will be able to see where we are erring. Thus, we will also be able to first end the predicaments in our lives, and subsequently advance toward a much brighter future.

    Studying various substances reveals that the primal desire of all matter and every object is to preserve its existence. Yet, this focus is expressed differently in each substance. Solid objects have a shape that is fixed and defined, making it difficult to penetrate their “boundaries,” while other forms guard themselves by movement and change. Thus, we must ask ourselves what makes each substance behave in a certain manner and be separated from other materials? What is it that dictates the actions of each form of matter?

    The behavior of substances is somewhat similar to a computer screen. We may be impressed with the picture on the screen, but a computer professional treats the same picture simply as a combination of pixels and colors. This technician is interested only in the diverse parameters that create the picture. Computer people understand that the computer picture is merely the superficial appearance of a particular combination of these forces. They know which elements need mending to yield a clearer, brighter, and sharper picture, and this is what they focus on.

    In much the same way, every object and system in reality, including humankind and human society, reflects its unique, inherent combination of forces. To cope with any particular problem that arises, one must begin by understanding matter-behavior at its various levels. And for this to happen, we must reach deeper into the inherent force that designs and shapes matter.

    The Will to Exist

    The inherent force within each matter and object is generally referred to as “the will to exist.” This force designs the shape of the substance and defines its qualities and comportment. There are infinite forms and combinations of the will to exist, which is at the basis of all the substance in the world. A higher degree of substance reflects a greater desire to exist, and the differing desires in each of the degrees of substance—the still, vegetative, animate, and the speaking (human)—shape the various processes unfolding within it.

    The desire to exist follows two principles:

    1. Keeping its present shape, meaning continuing to exist; and

    2. Adding to itself anything it senses is necessary for its existence. The desire to add something to itself is what distinguishes between the various degrees of matter.

    First Level of Desire: Still

    Let us look at this a bit more closely. At the still level is the smallest desire to exist. This is because the wants of the still are small and it does not need to add anything exterior to itself in order to exist. Its only wish is to preserve its present shape, its structure, and its qualities. Additionally, it rejects anything alien. Because its only wish is to not change, it is called “still.” At the vegetative level, there is a stronger desire to exist. It is fundamentally different from the still’s desire in that the vegetative changes and the still does not.

    Second Level of Desire: Vegetative

    The vegetative doesn’t “settle” for preserving its exis

    Motivation & Your Goals - Part I
    Did you rise out of bed this morning with a smile on your face and a spring in your step?If not, why not?I'll tell you why not...you have no goals! Or if you do, they are not potent enough to keep you enthusiastic, let alone accomplish them.There are many articles out there on how to accomplish your goals, but the truth is that unless you are feeling passionate and excited about what you want to achieve, your list of 'goals' will fall by the wayside like every other list you've made over the years.Take heart, and remember: the past does NOT have to equal the future.Just because you have felt frustrated, or hopeless, or even emotionless when it has come to goals in the past, there ARE ways to create and achieve goals that inspire you to new heights of happiness and excitement.First things first for today:Goals must spring from deep within you...they cannot be 'given' to you, nor can anyone else suggest what will make you feel alive and excited.You've already tried that route, right? So why not try THIS one. Throw all the expectations out the window, just for a few moments, and daydream for a second about what you would do if you could do ANYTHING, ANYWHERE, right now and in the next year. Write those inspirations down, and notice the little jolt of excitement you feel.Now imagine having a l
    kes each substance behave in a certain manner and be separated from other materials? What is it that dictates the actions of each form of matter?

    The behavior of substances is somewhat similar to a computer screen. We may be impressed with the picture on the screen, but a computer professional treats the same picture simply as a combination of pixels and colors. This technician is interested only in the diverse parameters that create the picture. Computer people understand that the computer picture is merely the superficial appearance of a particular combination of these forces. They know which elements need mending to yield a clearer, brighter, and sharper picture, and this is what they focus on.

    In much the same way, every object and system in reality, including humankind and human society, reflects its unique, inherent combination of forces. To cope with any particular problem that arises, one must begin by understanding matter-behavior at its various levels. And for this to happen, we must reach deeper into the inherent force that designs and shapes matter.

    The Will to Exist

    The inherent force within each matter and object is generally referred to as “the will to exist.” This force designs the shape of the substance and defines its qualities and comportment. There are infinite forms and combinations of the will to exist, which is at the basis of all the substance in the world. A higher degree of substance reflects a greater desire to exist, and the differing desires in each of the degrees of substance—the still, vegetative, animate, and the speaking (human)—shape the various processes unfolding within it.

    The desire to exist follows two principles:

    1. Keeping its present shape, meaning continuing to exist; and

    2. Adding to itself anything it senses is necessary for its existence. The desire to add something to itself is what distinguishes between the various degrees of matter.

    First Level of Desire: Still

    Let us look at this a bit more closely. At the still level is the smallest desire to exist. This is because the wants of the still are small and it does not need to add anything exterior to itself in order to exist. Its only wish is to preserve its present shape, its structure, and its qualities. Additionally, it rejects anything alien. Because its only wish is to not change, it is called “still.” At the vegetative level, there is a stronger desire to exist. It is fundamentally different from the still’s desire in that the vegetative changes and the still does not.

    Second Level of Desire: Vegetative

    The vegetative doesn’t “settle” for preserving its exis

    EBOOKS Are Books Too!
    Electronic books – that is books you read on the computer- have the same information and entail the same reading experience as books in the traditional form – that is books you actually hold in your hands. An ebook looks just like a Microsoft document but it is transformed into an ebook format such as PDF where the reader cannot make any changes to the document. There are other points of comparisons of ebooks and just regular books.Anybody can buy an ebook the traditional way, just walk into a bookstore but with ebooks you have to have a computer and internet connection and also a credit card which presupposes your finances are in good order for the bank to allow you a credit card while with a traditional book no matter your financial situation even if you do not have a credit card you can purchase one as long as you have some money.Suppose you were looking for a book on a particular subject and your local physical bookstore does not carry books on such subjects you can always find books on such subjects on the net (and even subjects you have never dreamed of) and you can purchase a book from someone halfway around the world and have it in minutes!An ebook is not a book you can physically hold in your hands and it can be irritating to sit in front of your computer to read an entire book while you can curl up with a traditional boo
    icture, and this is what they focus on.

    In much the same way, every object and system in reality, including humankind and human society, reflects its unique, inherent combination of forces. To cope with any particular problem that arises, one must begin by understanding matter-behavior at its various levels. And for this to happen, we must reach deeper into the inherent force that designs and shapes matter.

    The Will to Exist

    The inherent force within each matter and object is generally referred to as “the will to exist.” This force designs the shape of the substance and defines its qualities and comportment. There are infinite forms and combinations of the will to exist, which is at the basis of all the substance in the world. A higher degree of substance reflects a greater desire to exist, and the differing desires in each of the degrees of substance—the still, vegetative, animate, and the speaking (human)—shape the various processes unfolding within it.

    The desire to exist follows two principles:

    1. Keeping its present shape, meaning continuing to exist; and

    2. Adding to itself anything it senses is necessary for its existence. The desire to add something to itself is what distinguishes between the various degrees of matter.

    First Level of Desire: Still

    Let us look at this a bit more closely. At the still level is the smallest desire to exist. This is because the wants of the still are small and it does not need to add anything exterior to itself in order to exist. Its only wish is to preserve its present shape, its structure, and its qualities. Additionally, it rejects anything alien. Because its only wish is to not change, it is called “still.” At the vegetative level, there is a stronger desire to exist. It is fundamentally different from the still’s desire in that the vegetative changes and the still does not.

    Second Level of Desire: Vegetative

    The vegetative doesn’t “settle” for preserving its exis

    Bindings for Printed Products
    How many different ways can you bind printed products? There are numerous ways you can bind manuals, books, calendars, guides, directories, catalogs, full color brochures and all other printed products. Here are a few very basic guidelines:Looseleaf-Printed sheets are loose and have holes drilled in them to put in a binder.Tape Binding-Usually done on demand copy type where it is actually done in line and comes out of the machine finished. This simulates perfect binding but has no grind on the spine and the tape shows.Side Stistching-Staples go through the front of the paper to the back but are stapled on the side of the sheet.Saddle Stitching-The pages are stitched by staples through the spine of the book. The pages have to be done in 4 pg increments and there is a limitation to how many pages can be stitched.Perfect Binding-This is what you usually buy in a book store when you get a soft cover book. It gives you a square spine and the paper is actually ground on the spine and then glued to the cover. This can now be done both conventional and on demand. There are many cousins of perfect binding(layflat,PUR,OTA,smythe sewn, etc.)Wiro Binding-A wire of loops is inserted through punched holes in the paper in loops. This binding will lay flat.Spiral Binding-Metal as above but in circles going through punc
    binations of the will to exist, which is at the basis of all the substance in the world. A higher degree of substance reflects a greater desire to exist, and the differing desires in each of the degrees of substance—the still, vegetative, animate, and the speaking (human)—shape the various processes unfolding within it.

    The desire to exist follows two principles:

    1. Keeping its present shape, meaning continuing to exist; and

    2. Adding to itself anything it senses is necessary for its existence. The desire to add something to itself is what distinguishes between the various degrees of matter.

    First Level of Desire: Still

    Let us look at this a bit more closely. At the still level is the smallest desire to exist. This is because the wants of the still are small and it does not need to add anything exterior to itself in order to exist. Its only wish is to preserve its present shape, its structure, and its qualities. Additionally, it rejects anything alien. Because its only wish is to not change, it is called “still.” At the vegetative level, there is a stronger desire to exist. It is fundamentally different from the still’s desire in that the vegetative changes and the still does not.

    Second Level of Desire: Vegetative

    The vegetative doesn’t “settle” for preserving its exis

    Create Wealth That Lasts
    Some people say that wealth measured in dollars doesn’t have any real value. They think you should spend your time creating value that has nothing to do with money. Chances are those people are poor and kind of bitter about being poor. If you want to create wealth that lasts, you must understand what real wealth is and what it isn’t. Money is only one part of the equation – but it is still part of the equation in today’s modern world.Creating wealth in every part of your life that will last is about seeing the potential value and beauty in everything. Your health, your family, your love life, your finances, your job and everything else in your life has value, the sum of which can be considered your total wealth. If any area in your life feels below your full potential, your total wealth will likewise suffer. So what does any of this have to do with creating wealth that lasts?The true measurement of a person’s wealth is the quality and depth of their life experiences. There are spiritual, physical, and relationship sides to this. And your personal finances are intertwined through most of it. Your monetary wealth is a reflection of an important aspect of your life: your ability to attract abundance in the physical realm. But to truly create wealth that lasts, all areas of your life should be addressed. Wealth created in all a
    ook at this a bit more closely. At the still level is the smallest desire to exist. This is because the wants of the still are small and it does not need to add anything exterior to itself in order to exist. Its only wish is to preserve its present shape, its structure, and its qualities. Additionally, it rejects anything alien. Because its only wish is to not change, it is called “still.” At the vegetative level, there is a stronger desire to exist. It is fundamentally different from the still’s desire in that the vegetative changes and the still does not.

    Second Level of Desire: Vegetative

    The vegetative doesn’t “settle” for preserving its existence, like the still, but undergoes certain processes. Thus, the vegetative attitude toward the environment is active. For example, plants move toward the sun, and send their roots to sources of moisture. The vegetative is dependent upon the environment—the sun, the rain, temperature, moisture, and drought—for its existence. The vegetative receives its necessities for sustenance from the environment, decomposes them, and constructs from them everything it needs. Then it secretes what is harmful to it and grows. Thus, the vegetative form is much more dependent on its environment than the still.

    The vegetative has its own life cycle—plants live and die. Nevertheless, plants of the same kind grow, blossom and droop by the same rules. In other words, all the plants of a certain kind operate in the same way, and specific elements in the species do not have singularity of their own.

    Third Level of Desire: Animate

    The greater a form’s will to exist, the more it depends on the environment and its sensitivity to it. This connection becomes clearer at the animate degree, where the will to exist is greater than in the vegetative. For the most part, animals live in groups, packs. They are very mobile and must constantly roam in search of food and suitable living conditions. Animals eat other animals or other plants, and relate to them as a source of energy for their sustenance.

    The animate degree manifests a certain level of development of personality, which prompts individual sensations and emotions, and lends a unique character to each animal. Every animal senses its environment on a personal level, brings itself closer to the beneficial, and moves farther away from the detrimental. The life cycle of animals is also individual. Each lives and dies in its own time, unlike plants, whose life cycle is dictated by the season in the year.

    Fourth Level of Desire: Human

    The greatest degree of the will to exist is the human degree. Man is the only creature completely dependent upon others, and only man senses the past, present, and future.

    Humans affect the environment, and the environment affects them. Consequently, we human beings change ceaselessly, and not only because we are happy or unhappy in our present state, but because of our awareness of others, which makes us want everything others have.

    Moreover, we want to have more than others have, or that others will not have, thus improving our state relative to others, as well as our sensation of self-gratification.

    This is why, in man, the will to exist is called “ego,” “desire to enjoy,” or “will to receive delight and pleasure,” which Kab

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