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Twelve Tips From Strategic Thinking For Home Builders To Produce More Strategic Marketing Efforts
All businesses need to engage strategic thinking and planning in all aspects of their business, especially the marketing plan for the business. In working with custom home builders as part of my business coaching practice, I discovered only a few of them ever recognized the value of being strategic in their thinking and planning and had limited themselves to lower levels of succ

a visit to the web site. But too often, there's no way to maintain the contact.

Call It A Need To Be Loved.

You see

Podcasting Helps Spread the Chosen Word Automatically
Originally begun as a way for people to broadcast their own radio programs Podcasting is a new experience for many, and has recently garnered the attention of advertisers looking for an economical way of marketing their products to a targeted audience.Since the first podcast in 2001, numerous channels have opened to allow anyone to get their virtual message out to th

If you want to get consistent results from your marketing, you need to stay visible to clients and prospects. But, how do you do that?

It's not going to do you a whole lot of good if you produce a bunch of great marketing stuff and nobody ever reads it. And, it's pretty hard to keep the ball rolling if someone hears about you once and then you disappear after that.

Lots of people are "out there" getting that all important first visibility through networking, doing presentations, handing out business cards, and even getting a visit to the web site. But too often, there's no way to maintain the contact.

Call It A Need To Be Loved.

You see

What Your Yellow Page Ad is Missing (Part 4 of 5)
Even with the best of intentions, you still may have overlooked the obvious. Suppose you spent hours on a good headline, took a pretty picture of your storefront and covered all the who, what, where, when, and why questions, did you still forget the most important reason you ran the ad in the first place? Of course you want customers, but which ones? If you said, “all of them,” t

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Call It A Need To Be Loved.

You see

Corrugated Plastic and Returnable Packaging Will Improve Your Bottom Line
With the continuous pressure to lower costs and reduce prices, there still are a number of companies who have not converted to or even tried plastic corrugated returnable packaging. Many people state that since their material will never be returned why use something like corrugated plastic that costs two and three times as much? More often than not there are repetitive processes

pretty hard to keep the ball rolling if someone hears about you once and then you disappear after that.

Call It A Need To Be Loved.

You see

The Hunted
Before starting my personal branding business in January 2005, I was a "head hunter". An executive recruiter who would hunt talent on behalf of my clients. It did not take me long in my young career to realize a personal brand was the key to becoming the hunted rather than hunter.You see, when others were idolizing the brand name athletes and movie stars, I was getting g

here" getting that all important first visibility through networking, doing presentations, handing out business cards, and even getting a visit to the web site. But too often, there's no way to maintain the contact.

Call It A Need To Be Loved.

You see

Malcolm Baldrige Values and Concepts Part 4 - Valuing Employees and Partners
In this issue, I will share my experience acquired from the conglomerate and its operating companies. For the purpose of this article, I will articulate the Valuing Employees and Partners which is one of the eleven core values and concepts used in Malcolm Baldrige Criteria. As before, I will use case studies to show how some of the companies implement them.To recap,

a visit to the web site. But too often, there's no way to maintain the contact.

Call It A Need To Be Loved.

You see, for my business, I don't want my clients and prospects to forget me. When they have a marketing issue to be addressed, I hope they think of me first. When someone in their network of contacts has a marketing challenge, I hope they think of me first again.

The best way I've found to maintain this kind of visibility is with a "stay in-touch" strategy. A stay in-touch strategy is designed to keep you top of mind with clients and potential prospects. Keep in touch with your clients and prospects over time, and you'll build more mu

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Everyone loves to be appreciated, and when that thanks is expressed with a gift, you'll make extra points with the gift recipient. Corporate gifts are often thought of as expensive, one-of-a-kind executive style gifts that your company sends out at holidays, but there's another level of corporate gift-giving that can mark you and your firm as a thoughtful, appreciative company with whom to do business.

Is TV hurting your business productivity? I'd like to demonstrate that watching television can actually harm your efforts towards financial freedom.

In the rush of everyday work, it can be difficult to think about your own career development. An appraisal is a key opportunity to identify your strengths, areas that need improvement and plans for your future. Start preparing for your next performance appraisal.

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