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Article Check - My Product is Obviously Better - Why isn't it Selling?
And so it goes, another post about customer service. I was thinking the other day. Why is it that we all seem to get poor customer service more often then we’d like? From what I can tell, there are three main reasons.First. When most of us receive service that is less than what we deserve, we tend not to say an
Are augmented by
Psychographics – style, buying habits, personality, values, ideology, attitudes and issues of the day and the consumers stage of life.
Identify the main motivation of your customer, rea
Behind the ScenesThough he just graduated from New York University (NYU) Tisch School of the Arts, New York, NY, this past year, cinematography buff Ryan Richmond has already made a name for himself in the film industry. His secret? Getting a head start. While in high school, this Washington D.C
The movie takes a religious theme and applies it to baseball. The story appeals to our sense of order in the universe, that if you create something exceptional whether it be a product or service, it will take on a life of it’s own and automatically be successful.
In reality, we know that that is not so. “Build a better mousetrap and the world will beat a path to your door.” It didn’t work when the better mousetrap was designed and it won’t work now.
How are you going to reach your prospective customers?
Look beyond the features of your products and services, to the reason the customer would want to do business with you.
Developing an effective strategy requires a clear idea of who your core group of prospects is.
Demographics – age, sex, education, income
Are augmented by
Psychographics – style, buying habits, personality, values, ideology, attitudes and issues of the day and the consumers stage of life.
Identify the main motivation of your customer, reac
Welding helmets are one of the most common accessories for someone engaged in welding. Indeed, the popular vision of the welder would not be complete without the helmet. Our national mythology includes the image of Rosie the Riveter and her welding sisters wearing welding helmets and protective face plating. But, what
In reality, we know that that is not so. “Build a better mousetrap and the world will beat a path to your door.” It didn’t work when the better mousetrap was designed and it won’t work now.
How are you going to reach your prospective customers?
Look beyond the features of your products and services, to the reason the customer would want to do business with you.
Developing an effective strategy requires a clear idea of who your core group of prospects is.
Demographics – age, sex, education, income
Are augmented by
Psychographics – style, buying habits, personality, values, ideology, attitudes and issues of the day and the consumers stage of life.
Identify the main motivation of your customer, rea
It happens to all of us: the pressing personal problem or concern that takes center stage, leaving little energy or attention for anything else, including work. Examples are a family member’s prolonged illness or death, facing the prospect or reality of divorce. Although most of us are practiced at putting on the “game
In reality, we know that that is not so. “Build a better mousetrap and the world will beat a path to your door.” It didn’t work when the better mousetrap was designed and it won’t work now.
How are you going to reach your prospective customers?
Look beyond the features of your products and services, to the reason the customer would want to do business with you.
Developing an effective strategy requires a clear idea of who your core group of prospects is.
Demographics – age, sex, education, income
Are augmented by
Psychographics – style, buying habits, personality, values, ideology, attitudes and issues of the day and the consumers stage of life.
Identify the main motivation of your customer, rea
Heat pumps are part of every day life these days. You might not always recognize a heat pump when you see one, but at this moment, heat pumps are working hard in your home, making life more enjoyable.While tooling around the house, you may turn on the air conditioner if it's too warm, or during colder seasons, you
Look beyond the features of your products and services, to the reason the customer would want to do business with you.
Developing an effective strategy requires a clear idea of who your core group of prospects is.
Demographics – age, sex, education, income
Are augmented by
Psychographics – style, buying habits, personality, values, ideology, attitudes and issues of the day and the consumers stage of life.
Identify the main motivation of your customer, rea
There were only an estimated 1800 active franchisors in this country at the end of 2002, that number down from 6000 in a single decade. It is not hard from this effort to increase regulations to see why. I believe the Federal Trade Commission’s franchising expenditures should be cut by the same rate of decline after all
Are augmented by
Psychographics – style, buying habits, personality, values, ideology, attitudes and issues of the day and the consumers stage of life.
Identify the main motivation of your customer, reach out and touch them with an emotional message they are compelled to act on. Each market segment has it’s own triggers, which is why it is ineffective to say “everyone is my target market” and try to use one message and medium to reach them.
Pain is a greater motivator than pleasure. Pain of loss, pain of being laughed at, pain of being left out, pain of looking old, pain of looking unsuccessful…what pain does your customer have? How can you communicate your understanding of their problem and the fact that you can take away the pain?
Motivation is also affected by current trends. Today’s consumer doesn’t believe in promises, anymore. You only have to look at the most popular shows on TV and the resultant association the phrase “You’re fired” conveys to realize that there is a hunger for truth. The show alone isn't enough. There is a whole spin off of "behind the scenes", even more real reality TV.
Stating a “truth” is not enough, form a connection.
Delivering a
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