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Article Check - Real Estate Postcard Q&A: First Class Mail vs. Bulk Mail
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Is it better to send real estate farming postcards by first class mail or bulk mail?
Brandon's Answer:
There are two major differences between Standard (bulk) mail and First Class mail. First of all, there's the speed factor. The U.S. Postal Service states that Standard mail usually arrives within 3 to 15 business days, while First Class mail averages 1 to 3 business days.
Another big difference is that First Class mail offers a return service, while Standard mail does not. Let's say you send 1,000 postcards, but 150 of them have bad addresses. With First Class mail, you would know this because the bad ones would be returned to you (at no extra cost). The post office will also try to forward the postcard if the recipient has moved.
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The internet has somewhat opened up a can of worms when it comes to finding the best small business ideas.See, on one side we have thousands of pages of information on just about any business idea you can think about. But on the other side, if you listen to these marketers and authors...just about every idea under the sun is fool-proof and beco
Another big difference is that First Class mail offers a return service, while Standard mail does not. Let's say you send 1,000 postcards, but 150 of them have bad addresses. With First Class mail, you would know this because the bad ones would be returned to you (at no extra cost). The post office will also try to forward the postcard if the recipient has moved.
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Another big difference is that First Class mail offers a return service, while Standard mail does not. Let's say you send 1,000 postcards, but 150 of them have bad addresses. With First Class mail, you would know this because the bad ones would be returned to you (at no extra cost). The post office will also try to forward the postcard if the recipient has moved.
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But if you sent those 1,000 postcards by Standard mail, you wouldn't know about the bad addresses because Standard mail doesn't return to sender. In all likelihood the 150 postcards with bad addresses would wind up in the trash.
A Postcard Revelation
I once knew a broker whose agents had been mailing their farming postcards by Standard mail. The office later switched to First Class mail for faster delivery, and they were shocked by the number of returned postcards.
"We never got returns like this before," the broker said to me. "So why now?"
In truth, their deliverable rates probably didn't change much. They just didn't know about th
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