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Article Check - Testimonials Boost Direct Mail Response Rates In Business-to-Business Sales Letters
With specialized training under his or her belt and walking papers in hand, how does an individual, who spent so many years in the military, adapt to civilian life?Acquiring a franchise may just be the solution. Franchising draws on parallels founded in all arms of military branches, with a strong work ethic and discipline bei
For example, the best testimonial to use when targeting dentists who buy continuing education courses online is one from a dentist from your prospect’s city (or state or province) who was extremely satisfied when buying online continuing educat
Building a small business is hard work. In the initial period of most small businesses, one or two people are trying to do everything until the business grows enough to diversify functions and hire assistance. While you are trying to develop products and/or services, you are also trying to build infrastructure to support the busines
Testimonials are valuable because they say what you cannot. If you say it, you’re boasting. If a satisfied client says it, they are applauding. Here are some tips on using testimonials to make your sales letter pitches more plausible--and profitable.
1. Don’t write your own
I have a standing policy never to write testimonials for others to sign. I don’t put words in a client’s mouth. That’s because real testimonials have an authentic sound to them that you cannot reproduce with your own pen. The only change I make to testimonials is to correct typos and grammatical mistakes that would otherwise embarrass the person making the testimonial.
2. Attribute the testimonials fully
There may actually be a J. K. in Wyoming but I do not know him, and neither do your prospects. Your testimonials carry the most credibility when they are attributed to a person by name, and include that person’s job title and company. Prospects check up on us direct mail marketers, you know. I recently landed a contract with a client who, before retaining my services, visited my online testimonials page, clicked on one of the company links, and asked to speak to the person who had given the testimonial.
3. Match your testimonials with your target audience
Ideally, you should have an arsenal of testimonials at your disposal for every kind of tactic and target audience. The best sales letters use testimonials that match the industry, business challenge and job title of the prospect. Collect testimonials about your product quality, customer service, response times, professionalism, value for money and so on. Then pick the testimonial that matches your selling proposition, offer and audience.
For example, the best testimonial to use when targeting dentists who buy continuing education courses online is one from a dentist from your prospect’s city (or state or province) who was extremely satisfied when buying online continuing educati
Ozana Giusca is someone who knows how to spot an opportunity.With the rapid development of Eastern Europe, she had a sense that there was a lack of quality resources available to companies in both Bulgaria and Romania to establish successful business ventures. In addition to this, she also found that Western companies needed q
1. Don’t write your own
I have a standing policy never to write testimonials for others to sign. I don’t put words in a client’s mouth. That’s because real testimonials have an authentic sound to them that you cannot reproduce with your own pen. The only change I make to testimonials is to correct typos and grammatical mistakes that would otherwise embarrass the person making the testimonial.
2. Attribute the testimonials fully
There may actually be a J. K. in Wyoming but I do not know him, and neither do your prospects. Your testimonials carry the most credibility when they are attributed to a person by name, and include that person’s job title and company. Prospects check up on us direct mail marketers, you know. I recently landed a contract with a client who, before retaining my services, visited my online testimonials page, clicked on one of the company links, and asked to speak to the person who had given the testimonial.
3. Match your testimonials with your target audience
Ideally, you should have an arsenal of testimonials at your disposal for every kind of tactic and target audience. The best sales letters use testimonials that match the industry, business challenge and job title of the prospect. Collect testimonials about your product quality, customer service, response times, professionalism, value for money and so on. Then pick the testimonial that matches your selling proposition, offer and audience.
For example, the best testimonial to use when targeting dentists who buy continuing education courses online is one from a dentist from your prospect’s city (or state or province) who was extremely satisfied when buying online continuing educat
"There's a thin line between being #1 or #100 and mostly it's mental." — Jimmy Conners, American professional tennis player who won 109 professional singles titles during his careerOur society admires strength and power. Since the early games of the ancient Olympics, we've had contests of strength, stamina, speed, and the like
There may actually be a J. K. in Wyoming but I do not know him, and neither do your prospects. Your testimonials carry the most credibility when they are attributed to a person by name, and include that person’s job title and company. Prospects check up on us direct mail marketers, you know. I recently landed a contract with a client who, before retaining my services, visited my online testimonials page, clicked on one of the company links, and asked to speak to the person who had given the testimonial.
3. Match your testimonials with your target audience
Ideally, you should have an arsenal of testimonials at your disposal for every kind of tactic and target audience. The best sales letters use testimonials that match the industry, business challenge and job title of the prospect. Collect testimonials about your product quality, customer service, response times, professionalism, value for money and so on. Then pick the testimonial that matches your selling proposition, offer and audience.
For example, the best testimonial to use when targeting dentists who buy continuing education courses online is one from a dentist from your prospect’s city (or state or province) who was extremely satisfied when buying online continuing educat
There are many different ways to market your business. One of the most effective is to use White Papers.What is a white paper? A white paper is a story which educates your customer and shows how your product can solve their problems.To be effective a white paper must provide information as well as a sales argument. Emph
3. Match your testimonials with your target audience
Ideally, you should have an arsenal of testimonials at your disposal for every kind of tactic and target audience. The best sales letters use testimonials that match the industry, business challenge and job title of the prospect. Collect testimonials about your product quality, customer service, response times, professionalism, value for money and so on. Then pick the testimonial that matches your selling proposition, offer and audience.
For example, the best testimonial to use when targeting dentists who buy continuing education courses online is one from a dentist from your prospect’s city (or state or province) who was extremely satisfied when buying online continuing educat
A niche market is a group of people with common characteristics, issues and concerns.For example, attorneys, couples dealing with infertility, parents of children with ADHD, children whose parents divorced and career women over 40 are all potential niches.Defining your services and target groups are an important step in
For example, the best testimonial to use when targeting dentists who buy continuing education courses online is one from a dentist from your prospect’s city (or state or province) who was extremely satisfied when buying online continuing education courses from you.
4. Ask permission
This goes without saying, which, in English, means I am going to say it. Always get written permission from your clients and suppliers to use their testimonials in sales letters, collateral and online.
5. Turn compliments into testimonials
You don’t have to solicit testimonials if your customers regularly say or write nice things about you, which I imagine is the case. Simply ask their permission to quote what they have already said.
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