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How to Easily Accelerate Your Profits
I’m always amazed at how disorganised most businesses are. The huge amount of opportunities that fall by the wayside due to poor management. Let me tell you what happened to me recently.The Car DealershipI stopped off at my local dealership as I was interested in updating my current vehicle. This dealership is very well-known and spend a fortune on advertising trying to attract more buyers.I walked in to the new car division and was greeted by a saleswoman. I made some general enquiries and at the end of our conversation decided it wasn’t worthwhile purchasing a new vehicle at that time. The salesperson didn’t know what que

enefits: It’s important not to make people feel like they’re doing you a favour for nothing in return. If person A puts you in touch with person B remember to mention person A on meeting person B, give them a glowing appraisal. Do a bit of networking on their behalf. They are at this stage they are your only common ground. If anyone gives you contacts be sure to update them on how it went. This leads us to perhaps the most important networking tool of all…

Thankyou! : People love gratitude. You can be so caught up in your own successes you might forget how they came about. By thanking people and detailing how they’ve helped you and why you’re

On Walking the Talk
Recently I was talking with a retailer in his store, and as we were walking around the floor, we came to a rack housing sportswear. Some of the sweaters on the rack were dangling from the hangers. He called over to ask a sales associate to straighten the rack, and we moved on through the store.I somehow remembered this incident as I was with another manager, this time the general manager of an upscale hotel. We were talking at one end of the hotel lobby, and as his eyes spotted a table with parts of a newspaper and a candy wrapper on it, obviously left by a guest, he excused himself. He walked across the lobby, picked up the newspapers a

Networking is often considered a valuable tool in the development of media careers. It isn’t always attending flash do’s where the champagne is following and everyone is everyone else’s darling. Whilst there is an art to it, the most vital element is to be yourself. If you’re putting on an act people with eventually find out.

Before you start have a short term goal, if you have medium to long term ones as well even better. The worst case is speaking to someone that could help you but have no idea what you hope to achieve. Think about who you know that might be able to help you or could put you in contact with someone that can. If they don’t seem to be an option think about contacting companies directly (more on that later).

Do you know anyone that has done what you’re aiming to do? How did they do it? Are any of them in a position to either help you achieve your goal or put you in touch with someone that can?

There are a few basic principles to networking that might seem like common sense but are worth pointing out:

Remember: People like to think they’re special. Remember peoples names, what they do, what they were up to (either professionally or socially) the last time you spoke (take notes after conversations if need be). If people think you care about them they will stick their neck out for you.

Be remembered: Be personable, be interested not only in expressing yourself but being excited about what they are all about. It’s a two way conversation even though you might think you are just there to get something from them. Actively listen and be heard. Also…..ask if they mind taking your business card/e-mail/phone number. They are under no obligation to, and a request will make you appear polite and professional.

Common ground: You might be a graduate looking for a job as a runner speaking to a high flying producer but that doesn’t mean you have nothing in common. If you know a little bit about the people before making contact utilize that in discussion. If they are in a position to help you develop a career in radio production they more than likely listen to radio. Bring up something recent and relevant about the industry, a particular programme or technological advancement. If it’s relevant to them they’ve more than likely been thinking about it and would enjoy a conversation on the topic.

Follow up but don’t pester: People have bad memories. If someone has said they’ll do something for you or put you in touch with someone don’t assume they didn’t actually want to. Get in touch again; they’ve more than likely just forgotten!

Mutual benefits: It’s important not to make people feel like they’re doing you a favour for nothing in return. If person A puts you in touch with person B remember to mention person A on meeting person B, give them a glowing appraisal. Do a bit of networking on their behalf. They are at this stage they are your only common ground. If anyone gives you contacts be sure to update them on how it went. This leads us to perhaps the most important networking tool of all…

Thankyou! : People love gratitude. You can be so caught up in your own successes you might forget how they came about. By thanking people and detailing how they’ve helped you and why you’re

Some Lean Six Sigma Tools - Define and Measure
The cost, speed and quality leaps of Lean Six Sigma are obtained through the application of appropriate tools. Following the DMAIC improvement model of Lean Six Sigma, we will look at a number of tools from each phase.The Define PhasePurpose of Define: This phase of the Lean Six Sigma implementation identifies the improvement opportunities and customer deliverables and defines a scope. At the end of the define phase, we should have a project charter, clearly identified stakeholders, a project team, estimation of business implications, an evaluation of customer requirements, a high level p

em to be an option think about contacting companies directly (more on that later).

Do you know anyone that has done what you’re aiming to do? How did they do it? Are any of them in a position to either help you achieve your goal or put you in touch with someone that can?

There are a few basic principles to networking that might seem like common sense but are worth pointing out:

Thankyou! : People love gratitude. You can be so caught up in your own successes you might forget how they came about. By thanking people and detailing how they’ve helped you and why you’re

The Real Marketing Genius
I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that's understandable.Many of the authors of these materials are known as experts, gurus or marketing geniuses. However, a few weeks ago I was listening to a discussion about marketing and one of the participants made a point that struck me like a ton of bricks.He said: "The only true marketing genius is the customer".What a succinct and powerful statement!The truth of the matter is that no matter how much good advice or information or training we get in marketing, the only person's opinion that really matters is the

stick their neck out for you.

Thankyou! : People love gratitude. You can be so caught up in your own successes you might forget how they came about. By thanking people and detailing how they’ve helped you and why you’re

Timing Your Stay-In-Touch Messages
If we look at marketing as a three-pronged initiative, the main components are 1) Lead generation 2) Lead capture and 3) Stay in touch.Staying in ongoing contact is often the most difficult component of the process. Part of the challenge is uncertainty. How often should I be in contact? What should be the content of the messages? How does the frequency of messaging change over time?Here's an approach, which may be helpful to you in developing a strategy of your own.It's often helpful to segment the stay in touch sequence into two large groups. 1) Messages that are sent in the first 90 days and 2) Messages that are sent beyo

le before making contact utilize that in discussion. If they are in a position to help you develop a career in radio production they more than likely listen to radio. Bring up something recent and relevant about the industry, a particular programme or technological advancement. If it’s relevant to them they’ve more than likely been thinking about it and would enjoy a conversation on the topic.

Thankyou! : People love gratitude. You can be so caught up in your own successes you might forget how they came about. By thanking people and detailing how they’ve helped you and why you’re

The One Thing You Must Do to Protect Your Audio books
The ability to access audio books online, whether free or paid, has its advantages and disadvantages. The most obvious advantage is that access is relatively instant.Some websites allow you simply to listen on line, while other sites allow you to download the audio book and listen to it on your computer.Perhaps the convenience of it all is what makes people lax when it comes to preserving their downloads so they are available for later listening. But here's one thing you really should keep in mind.Make a backup copy of the audio book as soon as possible. And I recommend the back up medium be either a separate ha

Thankyou! : People love gratitude. You can be so caught up in your own successes you might forget how they came about. By thanking people and detailing how they’ve helped you and why you’re enjoying your new experience they will remember you and more than likely want to help again in future.

Maintain contact: Even if you are no longer asking for favours maintain contact with people you’ve spoken to or that have helped you in the past. You never know when you might need to call on them again.

There are a few ways to contact people that are definitely more beneficial than others.

The best way is to meet in person, in a neutral environment. No one has the upper hand. They will be able to tell so much more about you and notice a genuine interest or motivation. Simply, if you have a contact ask if they’d mind meeting up for a coffee.

Don’t discount the chance encounter. Put yourself in environments where good networking opportunities are likely to take place. Trade fares? Film festivals? Approach people with an interest in their product, company or production and use that as a lead in to what you’re hoping to achieve.

Avoid cold calling. If someone is kind enough to give you someone else’s details ask if they wouldn’t mind informing them that you’ll be getting in touch. It means they can expect your call and it won’t feel like they’ve been ambushed.

Do a little research of your own before blindly sending out CV’s or the same e-mail again and again. If you want to work in film and you know of a production company you’d love to work for don’t just call and ask for a job, or arrive un-announced with a CV. Do a little research on the company; find out who was the main creative force behind a project of theirs that you really like. Call the company and ask who is in charge of human resources. Write a letter to both people explaining why you thought that particular project was good. Then start looking at selling your self. Write a short sales brief of yourself. Wait to hear back. Follow it up. Then offer to send in your CV or even better come in for an informal chat.

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A manufacturing company with 120 staff historically bought their company vehicles from the local dealer who offered excellent service, choice and most importantly a large discount. The quantity of cars required at this stage was six and two vans, which they purchased from ex-demonstration stock. The next step was to contact hire, lease or finance their vehicles to save cash flow.

If you are planning to add to your set of office printers, or have a need to increase workgroup efficiency and productivity, this article takes you through some important issues surrounding your Total Cost Of Ownership equation, based on recent changes to the ISO standards governing the testing of pinter consumables.

So, you need to submit employment references. A simple task, right? Sure, you could contact three of your closest friends and ask them to be your references. They may be able to testify to your character, but do they know how well you would perform on the job?

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